Daniel Rodriguez
Aventura,FL
Summary
Experienced automotive leader with a strong record of building high-performing dealership teams. Skilled in coaching managers, improving workflow, and maintaining premium customer experiences. Recognized for driving profitability, reducing turnover, and delivering measurable growth across sales and fixed operations.
Overview
1
1
Certification
10
10
years of professional experience
Work History
General Manager
Porsche North Miami
02.2026 - 09.2026
- Monitored financial reports and adjusted operations to strengthen profitability and cost control.
- Directed dealership operations to align sales, service, and finance teams with performance goals.
- Coordinated department leaders to improve workflow, accountability, and service consistency.
- Oversaw daily inventory, merchandising, and showroom presentation to support premium customer experience.
General Manager
Penske Automotive - Mercedes Benz of Tysons Corner
10.2024 - 02.2026
- Coached managers on staffing needs, productivity expectations, and team development.
- Resolved operational issues quickly to maintain efficient dealership performance and customer satisfaction.
- Implemented customer experience standards across sales and service interactions.
- Reviewed compliance requirements to support accurate documentation and dealership procedures.
General Manager
Penske Automotive - Porsche Tysons Corner
03.2021 - 10.2024
- Porsche Premier Dealer (2023, 2024)
- Automotive News 100 Best Dealerships to work for (2024)
- Cultivated strong employee relationships to deliver high performance results
- ranked #1 in region for CPO sales (2022, 2023)
- Drove 22% yoy growth in fixed operations (2023)
- Partnered with local foundations and businesses through hosted events
- Implemented innovative programs to increase customer loyalty and reduce turnover
Service Director
Penske Automotive - Mercedes Benz of Tysons Corner
09.2016 - 03.2021
- Designed systems that led to Increase of 25% fixed operations gross (Led Eastern Region: 2018-2020)
- Automotive News 100 Best Dealerships to work for (2019)
- Created customer environment that led to two top 10 finishes in CSI for the nation (2018, 2019)
- Facilitated charity car show that led to most donations for Penske in 2019 (Paralyzed Veterans of America)
- Nominated to lead national training task force for Penske Automotive (2019)
Education
Bachelor of Science -
Bachelor of Science -
George Mason University
Fairfax, VA12.2017
Bachelor of Arts - History
University of Florida
Gainesville, FL12.2001
Skills
- Impactful leader and motivator
- Employee focused / Results driven
- Effective Sales team motivator
- Innovative fixed operations systems designer
- Creative and effective marketer
- 20 years of highline dealership management experience
Certification
NADA Academy - General Manager
Dale Carnegie Leadership
AFIP certified 2023 - Finance specialist
ACE certified 2026 - Finance specialist
Charities
- Paralyzed Veterans of America
- Magic Bus
- Educate Fairfax (Director, treasurer)
Accomplishments
#1 Employee satisfaction 2022 (DC metro)
Porsche Premier Dealer (2022, 2023)
2 time winner of Automotive News Best Dealerships to work For
(2019)(2023)
Timeline
General Manager
Porsche North Miami
02.2026 - 09.2026
General Manager
Penske Automotive - Mercedes Benz of Tysons Corner
10.2024 - 02.2026
General Manager
Penske Automotive - Porsche Tysons Corner
03.2021 - 10.2024
Service Director
Penske Automotive - Mercedes Benz of Tysons Corner
09.2016 - 03.2021
Bachelor of Science -
Bachelor of Science -
George Mason University
Bachelor of Arts - History
University of Florida