Daniel Rubenstein
Summary
Results-driven sales executive with a strong history of achieving multi-million-dollar revenue growth through strategic business development, enterprise sales and market expansion. Proven ability to penetrate new markets and launch initiatives that extend solutions into diverse industry verticals. Recognized for cultivating C-suite relationships and forging strategic partnerships that drive sustainable revenue growth. Expertise in identifying untapped opportunities and executing effective go-to-market strategies to deliver measurable business results.
Overview
27
27
years of professional experience
Work History
Director, Permanent Solutions
Popshap
Hackensack, New Jersey
04.2024 - Current
- Established and launched a permanent installations and sales division, strategically expanding the company's rental-focused business model and driving incremental revenue growth.
- Originated and closed the company's largest revenue-generating opportunities in 2024 and 2025, producing record-breaking sales results and accelerating strategic growth.
- Forged partnerships with key ecosystem partners to enhance service capabilities.
- Achieved recognition as one of three authorized companies for digital signage solutions for major hotel chain.
- Negotiated preferred provider agreement with leading connectivity firm for digital signage services.
Business Development Manager
Spectrio
Tampa, FL
06.2023 - 04.2024
- Recruited by CRO with anticipated leadership promotion within one year.
- On-boarded two of top five US system integrators as resellers.
- Following the company's acquisition by a new private equity firm, a restructure led to company-wide layoffs, including the Chief Revenue Officer and the team he had built.
Business Development Manager
Arrow Electronics
Syracuse, NY
09.2019 - 05.2023
- Achieved $50 million in revenue as part of a two-person business development team.
- Implemented reseller portal featuring pricing catalog and product configurator to streamline transactions and boost sales.
- Contributed to visual media leadership team to align marketing initiatives with product and sales strategies.
Interim Chief Revenue Officer
StringBean Technologies
Valley Stream, NY
12.2018 - 08.2019
- Established go-to-market strategy, including sales process, positioning, pricing, and KPIs.
- Developed standardized procedures for software application demonstrations.
- Managed sales pursuits and pipeline to identify, qualify, and close deals.
Chief Revenue Officer
JohnRyan, Inc.
Minneapolis, MN
09.2016 - 12.2018
- Contributed to global executive team focused on sales, strategy and growth initiatives.
- Reported directly to President and Founder/Chairman, ensuring alignment with company vision.
- Successfully negotiated long-term contract renewals with existing clients, converting month-to-month agreements into multi-year commitments to strengthen customer retention and stabilize recurring revenue.
- Drove a 26% increase in revenue, significantly enhancing company value and contributing to a successful acquisition.
- Key Accounts: Bank of America and Chase Bank.
VP of Enterprise Sales
Scala
Malvern, PA
2014 - 09.2016
- Achieved $15 million in revenue while managing a diverse 50-member team across functions.
- Exceeded sales targets with a 12% reduction in costs.
- Established a comprehensive ticketing and escalation system in CRM for technical support.
- Monitored support metrics during resolution processes to ensure optimal performance.
- Implemented CRM for tracking sales activities, pipeline management, and forecasting.
- Automated quoting process through direct integration with CRM.
- Key Accounts: Wendy's, Taco Bell, and Bloomberg and Sprint.
VP of Vertical Sales
Scala
Malvern, PA
06.2012 - 06.2014
- Directed business development and sales efforts within financial services vertical.
- Promoted to VP of vertical sales, expanding focus to entertainment, hospitality, gaming, education, and out-of-home verticals.
- Facilitated transition from partner-driven sales model to direct sales approach, enhancing customer engagement.
- Key Accounts: JPMorgan Chase, Fidelity Investments, Vanguard and Wells Fargo.
Digital Out-of-Home Sales and Business Development
Bloomberg L.P.
New York, NY
2008 - 06.2012
- Founded Bloomberg Out-of-Home division, overseeing all facets of digital signage business.
- Transformed out-of-home strategy from branding tool to $5 million revenue-generating business.
- Negotiated multi-million dollar minimum guarantee with leading digital signage software partner.
- Directed global sales strategy, product development, and channel alliances.
- Key Clients: Wachovia, E*TRADE, Bank of America, and HSBC.
Bloomberg Radio and Television Syndication
Bloomberg L.P.
New York, NY
01.2000 - 01.2008
Education
Bachelor of Arts - Media and Communications
Queens College of the City University of New York
Flushing, NY2000
Skills
- Go-to-market planning
- Enterprise Sales
- Revenue generation
- Strategic partnership development
- Cross-functional collaboration
- Operational Strategy
- Post-acquisition Integration
- Process Optimization
- Enterprise systems implementation
- Vendor Management
- Business Development
- Executive Leadership
Timeline
Director, Permanent Solutions
Popshap
04.2024 - Current
Business Development Manager
Spectrio
06.2023 - 04.2024
Business Development Manager
Arrow Electronics
09.2019 - 05.2023
Interim Chief Revenue Officer
StringBean Technologies
12.2018 - 08.2019
Chief Revenue Officer
JohnRyan, Inc.
09.2016 - 12.2018
VP of Vertical Sales
Scala
06.2012 - 06.2014
Bloomberg Radio and Television Syndication
Bloomberg L.P.
01.2000 - 01.2008
Bachelor of Arts - Media and Communications
Queens College of the City University of New York
Digital Out-of-Home Sales and Business Development
Bloomberg L.P.
2008 - 06.2012
VP of Enterprise Sales
Scala
2014 - 09.2016