Aaron Foellmi
Partner and Alliance Executive
Trabuco Canyon,CA
Summary
Accomplished leader with expertise in cross-functional team leadership and strategic planning, driving 44% OCI growth at Oracle. Proven track record in partner engagement and go-to-market strategies, enhancing cloud, and AI initiatives. Adept at aligning business objectives with innovative solutions, fostering collaboration, and achieving significant revenue growth.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Director, Global Partner Programs & GTM
Oracle
11.2021 - Current
- Developed Go-To-Market programs to drive hyper-revenue growth within Oracle ecosystem.
- Implemented policies that enhanced partner engagement and achieved business success.
- Collaborated with cross-functional teams to ensure effective execution of partner programs.
- Created programmatic GTM plans for Oracle's GSI, ISV ecosystem, and strategic cloud MSPs.
- Supported 44% year-over-year OCI growth through targeted partner engagement initiatives.
- Accelerated cloud sales growth via strategic alignment with cloud partners.
- Engaged 14,000 SIS, ISVs, and MSPs through global initiatives like incentives and training programs.
- Advanced Oracle strategies in AI, Cloud, SaaS, PaaS, and Intelligent Database markets.
Sr. Manager
Ingram Micro
01.2018 - 11.2021
- Developed GTM strategies supporting 30% YoY distribution growth in top segments with Microsoft and Cisco.
- Leader of a cross-functional group of GTM professionals accelerating cloud, security, and SaaS channels within Ingram Micro.
- Directly managing a team of 25 alliance and channel professionals, with direct P&L responsibility of $28M..
Vice President-Sales & Marketing
RTC Media
01.2005 - 01.2018
- Established RTC Media as premier technical marketing agency for embedded, emerging HPC, and IoT technologies.
- Oversaw $15 million P&L responsibilities for marketing services company serving over 200 technology clients.
- Executed global partner programs to enhance collaboration and drive business growth.
General Manager - EMEA
The RTC Group (RTC Media)
01.2002 - 01.2005
- Realigned GTM operations for European division, generating over $3 million in new revenue.
- Established profitable operations and positive RPO within three years.
- Developed operational models and a new team to drive growth initiatives.
- Formulated P&L and GTM strategy to enhance market presence.
Marketing Manager
The RTC Group
01.1998 - 01.2002
- Developed and executed demand-generation, content, and digital marketing campaigns for traditional embedded, IoT, and HPC computing clients.
- Managed over 50 regional partner and customer sales events to drive engagement.
- Attributed $13.2 million in revenue to partner initiatives through strategic marketing efforts.
Education
Bachelor of Arts - COMMUNICATIONS, Public Relations emphasis
California State University, Fullerton
Fullerton, CA01-1998
Skills
- Cross-functional team leadership
- Partner and alliance marketing
- Content strategy
- Marketing executive leadership
- Sales and business development
- Public speaking and presentations
- Technical product advocacy
- Go-to-market expertise in cloud, IoT, and ISV
- Team management
- Partner engagement strategies
- Go-to-market planning
- Cloud computing expertise
- Business development strategies
- Policy implementation and compliance
- Revenue growth initiatives
- Strategic planning and execution
- Partnerships and alliances management
- Regulatory compliance
- Budget oversight
- Investor relations management
- Program management methodologies
- Change management practices
Major Accomplishments
- Strategic launch of Oracle's enhanced Partner Pathway program within Oracle PartnerNetwork aligning over 14,000 technology partners globally.
- Launched 8 Oracle strategic ISV partnerships with OCI customers, contributing $678 million in total contract value (TCV).
- Developed the Uber Collect and Receive (CAR) GTM program with Oracle Retail.
- Spearheaded Oracle's strategic cloud MSP GTM program with Syntax, Data Intensity, Centroid, and DXC.
- Achieved Ingram Micro's recognition as Microsoft's 2020 Indirect Partner (Distributor) of the Year.
- Led GTM initiatives for over 10,000 Cisco and 8,500 Microsoft partners, driving $2.3 billion in sales.
- Rebuilt an international GTM team in EMRA from the ground up, generating 3X revenue growth.
Affiliations
- YUGO - Annual volunteer activity, building homes for families in need. Ensenada, MX
- Eagle Scout (1992)
Accomplishments
- OC ADDY Awards - Cisco (2021)
- Microsoft Distributor of the Year (2019)
- Multiple WPA publisher awards (2002-2015)
Certification
- Dale Carnegie - Organizational Leadership Course
References
References available upon request.
Timeline
Director, Global Partner Programs & GTM
Oracle
11.2021 - Current
Sr. Manager
Ingram Micro
01.2018 - 11.2021
Vice President-Sales & Marketing
RTC Media
01.2005 - 01.2018
General Manager - EMEA
The RTC Group (RTC Media)
01.2002 - 01.2005
Marketing Manager
The RTC Group
01.1998 - 01.2002
Bachelor of Arts - COMMUNICATIONS, Public Relations emphasis
California State University, Fullerton
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