Summary
Overview
Work History
Education
Skills
Accomplishments
Community Service
Timeline
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Daniel Stanley  M.B.A.

Daniel Stanley M.B.A.

Vinton,VA

Summary

I am a revenue leader focused on value creation with deep expertise in organizational growth, go-to-market strategy, and scaling global businesses. As Chief Revenue Officer at Castles Technology North America, I drive expansion across unattended and attended commerce by building scalable revenue models, accelerating near-term growth, and cultivating long-term enterprise value. My work spans Tier 1 and Tier 2 merchants, SMBs, ISOs/ISVs, and all unattended payment verticals.

With 20+ years across PepsiCo, operational logistics, and fintech, I have a proven record of turning organizations into growth engines—unlocking new revenue streams, expanding margins, and strengthening customer lifetime value. I balance the urgency of short-term revenue acceleration with a disciplined focus on long-term organic growth, aligning vision, execution, and customer impact to deliver sustainable enterprise value.

Overview

27
27
years of professional experience

Work History

Chief Revenue Officer (CRO)

Castles Technology
Kennesaw, Georgia
07.2025 - Current
  • Responsible for leading our go-to-market strategy, revenue growth, and customer success across the U.S. and Canada. My focus will be on:
    • Driving sustainable growth across hardware, software, and value-added services.
    • Expanding our partnerships with acquirers, ISVs, ISOs, and enterprise merchants.
    • Building a high-performance sales and channel organization.
    • Growing our market share in retail, QSR, convenience, transit, and unattended payments.
    • Aligning closely with Product, Operations, and global leadership to deliver innovation and scale for our customers.

Head of Unattended Sales NAR and Global

Castles Technology
Kennesaw, Georgia
12.2023 - 09.2025
  • Lead Unattended Sales Business for North American Clients and their Global partners. Responsible for client growth and new business within the regions we operate.

Director of Sales

Castles Technology
Kennesaw, Georgia
07.2023 - 02.2024
  • Lead and oversee US sales team for Unattended Payments

Castles North America Solutions

Castles Technology
Kennesaw, GA
04.2023 - 07.2023
  • Providing full-suite solutions for organizations financial hardware and software needs. From out of the box solutions, to full suite customization, Castles Technology can design a solution for any size problem.

Sodastream Professional North America/Global Leader

PepsiCo
, North America
06.2019 - Current
  • Led, trained, and supported internal teams, new hires, and senior leaders in the organization on new brand/platfrom.
  • Developed and trained National Leadership and sales teams on best in class sales techniques to create long term growth and support for platform.
  • Supported design and implementation of project from Beta to commercialization including software, hardware, and cashless technology.
  • Supported development of marketing, analytics, sales, and other internal and external collateral for go to market
  • Created new national financial deal models for project that was shifted to all other parts of business to execute brand contracts
  • Created and sold in contracts to PepsiCo's largest Global Food Service customers creating multi-year growth for the brand and platform
  • Worked cross functionally with multiple arms of the organization through spheres of influence to accomplish goals within the brand which had international carryover
  • Trained international teams on platform to support brand expansion
  • Created Exclusive Sodastream Professional & Microsoft deal resulting in the placement of +500 units which will result in incremental +$8MM in revenue over term of the contract

PepsiCo

Metro Atlantic Region Full Service Director
Purchase, NY
03.2018 - Current

• Lead Full Service segment for Metro-Atlantic Region with 6 markets - 34 locations
• Lead Region through new pricing structure, spear heading a newly created practice to drive Revenue, MC, and Rate
• Responsible for unattended vending including execution on cashless technology implementation and expansion in Mid Atlantic Region.
• Drove existing and new business growth through brand management and proper mix execution across multiple platforms
• Used transformational leadership to take teams I interact with and create focus around our business MC$ segment to drive results
• Used change management to navigate through re-organizations internally to keep the teams focused on their goals.

  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Worked with GTM leadership, Divisional, and Regional leadership during restructure to realign east coast territories and ensure proper execution of new organizational structure.

PepsiCo

Walmart/Club Business Director
, VA/ TN
01.2015 - 01.2018
  • Managed and grew different segments of the business with PepsiCo's largest customer, Walmart
  • Collaborated with other sales leaders to prepare and deliver performance updates and quarterly business reviews at various levels of Walmart Leadership
  • Worked with Store level, Market Managers, RVP's, and Division Leadership to create growth programs across various geographies in the US territories.
  • Developed SOP for team and set bar for expectations nationally
  • Created and developed solutions for national teams to use across our U.S platform.
  • Served as Mentor for all new hires in sales role.
  • Created training programs for new team members to drive accelerated on boarding programs for improved outputs for those involved.
  • Drove revenue and margin YOY while in role
  • Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.

Sr.Delivery Manager

PepsiCo
Roanoke, VA
06.2011 - 01.2015
  • Responsible for 3 PBC locations across the market
  • First year in role I created over $60M in cost savings, Y2 +$70M in cost savings.
  • Created more efficient and consistent route execution
  • Headed safety for location, internally and DOT
  • Part of shuttering the Bottling facility and working through that with change management skills
  • Lead Employee Insight team and developed new SOP to create a team that the facility felt was creating change.
  • Worked cross-functionally with the warehouse and sales team to lead different corporate initiatives.
  • Lean Six Sigma Team Member > successfully worked through Kaizen, Green Belt, and Black Belt programs for the Region and Nation.
  • Lean Six Program created over $75MM sales for Region and Company

Small Format/ Food Service Account Manager

PepsiCo
Roanoke, VA
06.2009 - 06.2011
  • Ran largest Account list for location covering over 35% of locations total Business-to-Business sales.
  • Generated new business through various marketing plans I created,targeting current accounts near competitors to drive incremental revenue streams and activation.
  • Grew restaurant and On the Streets business year over year.
  • Received multiple recognition awards for growth in the role and most new customers added.
  • Grew Unattended and attended business in Convince, Gas, Restaurant, and Recreation YOY while in role.
  • Trained and mentored up to 8 new employees each quarter to ensure best in class execution in their respective territories.

Operations Manager

Old Dominion Freight Line
, VA
06.2005 - 08.2009
  • Managed team of 57 drivers and sales professionals as well as office staff.
  • Accountable for profit, labor, hazmat, DOT laws, operations, damages, and all other functions of internal business including overall customer satisfaction.
  • Increased profits by 49% in one year through customer conversion of competitor's customers to our own.
  • Created marketing program that enabled us to maintain premium price by leveraging service over competitors in the area. 

Store/Sales/Operations Manager

Lowes Home Improvement
, OH
05.1999 - 08.2005
  • Held several leadership positions within this company.
  • Entry level management positions to key leadership over store(s).
  • Operations Manager over store responsible for P&L lines, KPI's, DOT, Hazmat, Safety, Insights, and inside and outside sales.
  • Managed largest store in the country with sales over $100MM annually and 400+ employees from front line, associate managers and senior mangers.
  • Moved my market from -10.9% below plan to 118% YTD in all major sales areas.

Education

MBA - International Business and Marketing

Liberty University
2018

Bachelor of Science - International Business and Marketing

Liberty University
2015

Skills

  • Strategic account development
  • Strong interpersonal skills
  • Skilled in MS Office
  • Team building expertise
  • Excellent time management
  • Proven sales track record
  • Analytical
  • Relationship selling & Dedicated Leader
  • Brand creation and launch
  • Customer-oriented
  • Strong communicator
  • Business negotiation
  • Skilled multi-tasker
  • Staff development/training
  • Strong deal closer
  • Persuasive communication expertise
  • Exceptional customer service skills
  • Excellent negotiating tactics

Accomplishments

  • Brand creation and development leading to national pipeline and global expansion with organizations largest food service customers
  • Managed a portfolio of 143 accounts totaling over $470MM in sales.
  • Created and managed new portfolio/brand for PepsiCo spanning North America and our global partners. This included marketing, operations, sales, software, hardware, cashless, and more.
  • Created strategies to develop and expand existing customer sales, which resulted in increase in monthly sales and over 15% margin growth annually for customer who implemented.
  • Effective Sales Leader providing YOY results by brining the customers need and companies solution to the table at the right place, right time, every time.
  • Skilled at recruiting and hiring key players to drive organizational growth while disrupting competitive atmosphere.
  • Lean Six Sigma trained with multiple projects completed from green belt to black belt resulting in several million dollars in savings.

Community Service

  • Youth Pastor and Pastoral Counselor for Grace Community Fellowship from 2005-2012
  • Youth Football / Lacrosse league coach
  • Mission Trips for various reasons to Africa, South America, Europe, and North America
  • Worked with patient care for disabled and handicapped children and adults with local churches, shelters, and in my own life with down syndrome family.
  • Work with local organizations on community outreach and support for displaced families

Timeline

Chief Revenue Officer (CRO)

Castles Technology
07.2025 - Current

Head of Unattended Sales NAR and Global

Castles Technology
12.2023 - 09.2025

Director of Sales

Castles Technology
07.2023 - 02.2024

Castles North America Solutions

Castles Technology
04.2023 - 07.2023

Sodastream Professional North America/Global Leader

PepsiCo
06.2019 - Current

PepsiCo

Metro Atlantic Region Full Service Director
03.2018 - Current

PepsiCo

Walmart/Club Business Director
01.2015 - 01.2018

Sr.Delivery Manager

PepsiCo
06.2011 - 01.2015

Small Format/ Food Service Account Manager

PepsiCo
06.2009 - 06.2011

Operations Manager

Old Dominion Freight Line
06.2005 - 08.2009

Store/Sales/Operations Manager

Lowes Home Improvement
05.1999 - 08.2005

MBA - International Business and Marketing

Liberty University

Bachelor of Science - International Business and Marketing

Liberty University