Daniela Bernal

Project 1: U.S. General Services Administration, 10x

Role: Project Lead for the Communications Lane

• Transitioned team to an agile workflow and acted as scrum master, increasing accountability, collaboration, and monthly output by 200%.
• Responsible for designing and coordinating the program's communication strategy sessions and overseeing the implementation of key communication priorities.
• Led the FY24 Annual Report, managing a diverse range of stakeholders that included content creators, designers, developers, and leadership.
• Produced external and internal communications material, including talking points, marketing material, agency workshops, blogs, newsletters, and project summaries.
• Created processes and SOPs for administrative tasks and managed the program's inbox, schedules, agendas, and meetings.
• Established a working relationship with the website manager, aligning on responsibilities, website content, content calendar, and review cadence.

Role: Project Coordination Support and Strategy Co-Lead

• Supported Project Coordinators in the kick-off of 33 projects and close-out of 34 projects in various phases, resulting in 15 successful project endings and 16 unique solutions developed.
• Streamlined the project management system, managing a checklist (100+ items) within Smartsheet to ensure consistency in project progression.
• Designed and executed a two-day strategy session in 2024, defining strategic initiatives for the Project Coordination team to prioritize in 2025.
• Managed the implementation of the lane's strategic initiatives, completing 10 major strategic initiatives in 2024 and identifying 10 major strategic initiatives for 2025.
• Updated existing project guidance and created the first-ever project coordination framework and approach documents, outlining expectations and best practices for the Project Coordination Lane.

Project 2: General Services Administration, Vote.gov

Role: Management and Communications Support

• Supported the program with the development and implementation of their social media strategy.
• Conducted research on the external environment and stakeholders impacting the program.
• Participated in stakeholder outreach efforts.
• Supported the team with meeting design, facilitation, and coordination.

• Managed the end-to-end development and delivery of e-commerce platforms for leading global consumer goods and healthcare companies, coordinating a multi-functional team.
• Provided ongoing commercial, marketing, and administrative support for a major healthcare company post-launch.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resources, and alignment with organizational goals.

• Completed a graduate capstone project for the OAS, analyzing the impact of AI on LATAM's emerging economies through case studies from Mexico, Brazil, Argentina, and Colombia.
• Developed an 8-point checklist for AI implementation in public administration, outlining strategies to maximize benefits, mitigate risks, and support socioeconomic development.
• Facilitated effective communication among team members during COVID-19 through regular virtual meetings, progress reports, and open channels of dialogue.

• Conducted market research for leading global companies in the beverage and beauty industries, designing field studies to identify growth opportunities and profile consumer behavior.
• Informed decision-making processes with comprehensive research, competitor analysis, and industry benchmarking.
• Collaborated across teams on project deliverables, supporting account executives with briefs and presentations, and assisting visual consultants with workload management and quality control.