Daniela Heredia
Las Vegas,NV
Summary
Account management expert skilled in multi-channel retail execution and product distribution. Proven ability to build strong relationships with buyers while driving successful new product launches and merchandising initiatives that enhance business growth.
Overview
1
1
Language
16
16
years of professional experience
Work History
Account Relationship Specialist
Southern Glazer's Beverage Company
Las Vegas, NV
08.2025 - Current
- Executed deliverables at Total Wine, set up new items, and managed out of stock reports for beer, spirits, and wine.
- Partner with Trade Directors to coordinate product transfer requests.
Key Account Manager
Nevada Beverage Company
LAS VEGAS, NV
05.2018 - 07.2025
- Secured distribution amongst a beverage portfolio of beer and spirits at local and regional key account chains such as Terrible Herbst, Green Valley Grocery, Total Wine, Lee's Discount Liquor, La Bonita, Mariana's, Cardenas, El Super, and Shortline Express.
- Developed and strengthened excellent relationships with both suppliers and retail buyers.
- Executed display planners, new item launches, promotions, and marketing programs.
- Create and execute point of sale trade material through the Marketing Department for DTR initiatives.
- Forecast new items and product needed for programs.
Sales Representative
Nevada Beverage Company
LAS VEGAS, NV
06.2017 - 04.2018
- Managed inventory on route, communicated programs to store managers, receivers, and Nevada Beverage merchandisers to ensure alignment.
- Pre-sold incremental displays and coolers on route for limited time items and innovations not executed by supplier partners or Nevada Beverage Key Account Managers.
- Increased monthly sales figures to meet company targets through effective sales strategies.
Merchandiser
Nevada Beverage Company
LAS VEGAS, NV
02.2017 - 06.2017
- Stocked shelves and coolers, rotated products, built displays, communicated inventory movement to sales representative, and pre-sold incremental displays to support sales efforts.
Receiver/ Invoice Clerk
Sam's Club
LAS VEGAS, NV
01.2011 - 01.2017
- Cashier, Photo Dept., Claims
- Forklift Certified
- Managed and retained company inventory
Education
High School Diploma -
Cimarron Memorial High School
Las Vegas, NV01-2008
Skills
- Key account management
- Customer relationship management
- Market strategy execution
- New product launches
- Multi-channel account management
- Retail execution and merchandising
- Product distribution and transfers
- Inventory management
Languages
Spanish
Professional
Timeline
Account Relationship Specialist
Southern Glazer's Beverage Company
08.2025 - Current
Key Account Manager
Nevada Beverage Company
05.2018 - 07.2025
Sales Representative
Nevada Beverage Company
06.2017 - 04.2018
Merchandiser
Nevada Beverage Company
02.2017 - 06.2017
Receiver/ Invoice Clerk
Sam's Club
01.2011 - 01.2017
High School Diploma -
Cimarron Memorial High School