Daniela Raudales
Manhattan Beach,CA
Summary
Dynamic Brand Marketing Executive with a proven ability to elevate brand visibility and drive engagement. Skilled in developing innovative marketing strategies and leveraging data-driven insights to create impactful campaigns. Committed to fostering customer loyalty and achieving measurable results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Founder and President
Pepperdine Graziadio Marketing Association
08.2023 - 08.2024
- Founded a student association that successfully organized 15 networking events throughout the academic year, enhancing brand visibility and student engagement by 40% while facilitating connections among over 200 students across various disciplines.
Brand Marketing Strategist & Advertising
California Home Liberty, LLC
01.2018 - 07.2024
- Spearheaded marketing initiatives, leading to: 30% increase in client satisfaction through targeted campaigns
- And 50% improvement in brand perception via strategic branding efforts
- Implemented advertising campaigns that achieved: 20% growth in response rates and 50% increase in sales within one year
- Over 200 qualified leads generated in six months, enhancing lead conversion by 40%
- Managed the redesign of the website and logo, achieving an increase in social media shares by 60% and creating a more visually appealing brand identity that resonated with the target demographic
Case Management / Patient-Provider Services & Claims Specialist
Cedars Sinai
01.2015 - 01.2018
- Improved patient-provider communication, resulting in: 20% reduction in inpatient admissions through effective case management
- Launched the Total Care Management Program, which enhanced patient satisfaction scores by 15%
- Conducted audits of 100 insurance claims, ensuring compliance and streamlining processes that improved efficiency by 25%.
Education
MBA - Marketing
Pepperdine University
Malibu, CABachelor of Science - Business Management
Pepperdine University
Malibu, CABachelor of Science - Cellular And Molecular Biology
State University of New York At New Paltz
New Paltz, NYSkills
Core competencies: Brand management, strategic marketing, advertising campaigns, market research, and customer relationship management (CRM), project management, sales strategy, marketing strategy, business development, negotiation, and strategic partnerships
Technical Proficiency: Google Analytics, SEMrush, Adobe Creative Suite, HubSpot, Figma
Hootsuite, Tableau, Salesforce
Languages: English (fluent), Spanish (fluent)
Certification
Project Management Professional (PMP), Issue 08/24
- Agile, Waterfall, PERT, Scrum methodologies, and Risk Management
Publications
Research Contributor, McKinsey & Company, 08/2024
- Provided insights for global research, influencing strategic decision-making at executive levels.
Advisory Council Member, Harvard Business Publishing, 08/2024
- Contributed to articles shaping research content for Harvard Business Review
Awards
First Place, Global Luxury Marketing Strategy Competition, 04/2023
- Led a winning team for NOSHY, showcasing innovative strategies and effective execution.
First Place, Capstone Simulation Business Competition, 12/2020
- Developed a data-driven business model, achieving top performance across marketing metrics.
Timeline
Founder and President
Pepperdine Graziadio Marketing Association
08.2023 - 08.2024
Brand Marketing Strategist & Advertising
California Home Liberty, LLC
01.2018 - 07.2024
Case Management / Patient-Provider Services & Claims Specialist
Cedars Sinai
01.2015 - 01.2018
MBA - Marketing
Pepperdine University
Bachelor of Science - Business Management
Pepperdine University
Bachelor of Science - Cellular And Molecular Biology
State University of New York At New Paltz
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