Summary
Overview
Work History
Education
Skills
Client Snapshot
References
Timeline
Generic

Daniela Schoonmaker

Greater NYC Area

Summary

Account Director with extensive experience in launching global and U.S. pharmaceutical brands targeting HCP and DTC audiences. Proven ability to cultivate client relationships and lead cross-functional teams to achieve brand objectives. Skilled in market trend analysis and identifying actionable opportunities to enhance campaign performance and ensure client success.

Overview

10
10
years of professional experience

Work History

Account Director

FCB HEALTH
09.2020 - Current
  • Currently serving as the day-to-day lead for U.S. Patient/Caregiver launch for Novartis Rare Disease, Spinal Muscular Atrophy; managing campaign strategy, creative development, cross-functional coordination and launch plan
  • Served as day-to-day lead for the Astellas/Pfizer global HCP and DTC launch of a first-line bladder cancer indication, aligning global and regional teams across milestones
  • Managed post-launch initiatives for AbbVie’s U.S. HCP women’s health portfolio, supporting campaign optimization and new tactic development

Account Supervisor

BIOLUMINA
05.2019 - 10.2020
  • U.S. HCP/Patient launch experience for oncology gene therapy brand
  • Led corporate campaign initiative including concept development, market research, and execution of tactics
  • Lead of financial management and SOW development ~$4.5 MM

Senior Account Executive

AREA 23
05.2017 - 05.2019
  • Lilly Global HCP/Patient launch experience for migraine with new indication launching in 2020
  • Lilly/BI co-promote Global HCP co-promote experience for diabetes alliance brands (oral and insulin)
  • Optinose U.S. DTC 12-week accelerated launch experience for Nasal Polyps

Account Executive/Senior Account Executive

SUDLER & HENNESSEY
09.2015 - 04.2017
  • U.S. HCP 3-part launch experience for a vaccine expanded indication; coming soon, now approved & full branded

Education

B.S. - Public Relations

West Virginia University
05.2011

Skills

  • Project management
  • Market research
  • Financial management
  • Client communication
  • Regulatory compliance
  • Brand strategy

Client Snapshot

  • AbbVie
  • Astellas
  • Boehringer Ingelheim
  • Eli Lilly
  • FerGene
  • Ferring
  • GSK
  • Janssen
  • Novartis
  • OptiNose
  • Pfizer

References

References available upon request.

Timeline

Account Director

FCB HEALTH
09.2020 - Current

Account Supervisor

BIOLUMINA
05.2019 - 10.2020

Senior Account Executive

AREA 23
05.2017 - 05.2019

Account Executive/Senior Account Executive

SUDLER & HENNESSEY
09.2015 - 04.2017

B.S. - Public Relations

West Virginia University

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