DANIELLA GONZALEZ
Summary
Goal-oriented marketing and sales expert with natural talents in developing and implementing successful strategies, driving revenue, increasing brand value and strengthening client relationships. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and client success.
Overview
9
9
years of professional experience
Work History
Marketing Solutions Manager
Vevo
02.2021 - 11.2023
- Supported the development of marketing and monetization strategies that leveraged the value of Vevo's content and scale
- Created quarterly materials focusing on positioning, collateral and revenue associated with Vevo's suite of ad products and sales
- Worked closely with the sales team to translate client KPI's and goals into creative, efficient, and well-rounded programming strategies
- Assisted with the Go-To-Market strategy for Vevo's ad products, including core positioning, sales materials and packaging to help our sales team communicate our unique sales propositions to external partners, with a focus on OMG and IPG agency accounts
- Led custom content proposals including narrative, creative development, pricing, packaging and materials
- Designed proposal decks, leveraging strong copywriting and design skill to bring a story to life
- Worked closely with the Research team to use insights and data within sales materials and applied learnings to future campaign sales and activations
- Analyzed market trends and client data to identify opportunities for ad product promotion and sales growth
- Collaborated with cross-functional teams to create cohesive and impactful marketing materials
Convergent Digital Ad Sales Planner
Discovery Inc.
05.2020 - 02.2021
- Worked with all internal departments (Ads Ops, Marketing, Finance, etc.) on the development and implementation of client campaigns
- Worked closely with the Digital Sales Management team to tactically drive company-wide goals and improve operational sales process
- Prepared and delivered competitive network analysis, presentation assignments, and business updates for regularly scheduled meetings
- Scheduled campaign flight changes, make goods and monitored campaign delivery across Discovery digital websites, social platforms and TVE / VOD
- Provide detailed sales analysis including working with the VP of Ad Sales on determining high yield ad strategies, suggested pricing and packaging.
- Coordinated with internal teams to ensure timely delivery of assets and accurate reporting of campaign results.
Ad Sales Planner
Discovery Inc.
03.2019 - 05.2020
- Worked with sales managers, account executives, and inventory management to create and maintain sales proposals strategically packaging all Discovery networks
- Effectively created media plans for all networks through pricing and planning direction, to maximize revenue
- Provided clients with weekly campaign updates and performance reports throughout the duration of the campaign to ensure delivery
- Provided clients with post-campaign insights
- Successfully negotiated CPM pricing and secure added value placements to reduce the cost of media for clients
- Collaborated with the revenue and inventory teams on weekly basis to discuss planning updates/new business
- Compiled account detail reports inclusive of Post/MSA's, liability, sales planning cover letters, flowcharts, media plans, etc
- Supported Assistants who handle client scheduling, billing, brand allocation, reconciling discrepancies, etc.
Ad Sales Assistant
Discovery Inc.
03.2018 - 03.2019
- Established strong business relationships and acted as a liaison with advertising agency counterparts and internal Discovery departments including Direct Response, Pricing and Planning, Commercial Operations, Marketing and Billing
- Executed all client orders ensuring they were in approved weekly programming and complied with all client requirements
- Responded to all client requests in a timely manner
- Worked with Account Executive and the Marketing department on promotional assets, material deadlines, and approvals
- Reconciled billing discrepancies with agencies and billing department
- Served as a mentor to new hires
- Performed other tasks as directed by manager.
Beauty Advisor
Nordstrom
05.2015 - 03.2018
- Built long-lasting vendor relationship through strong and successful support of business practices and sales goals
- Provided personalized services helping customers find unique solutions for their cosmetic needs
- Managed appropriate execution of transactions using various shipping and payment methods
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Conducted on-site presentations of products including complete makeovers to illustrate product effectiveness.
Education
Bachelor of Arts in Communication - Public relations
William Paterson University
Wayne, NJ05.2017
Skills
- Salesforce Administration
- Campaign Management
- Nielsen/DCM/Operative One
- Multicultural Marketing
- Social Media Marketing
- Microsoft Office including Excel, Outlook, Powerpoint, Teams
- Organization and Time Management
- Strong influencing skills
Accomplishments
- Collaborated with Content and Programming team in the development of Vevo's new program, Trending on TikTok
- Created detailed, story-telling decks for Vevo's new original content releases that resulted in first-time selling through to strategic accounts
Languages
Spanish
Native or Bilingual
Timeline
Marketing Solutions Manager
Vevo
02.2021 - 11.2023
Convergent Digital Ad Sales Planner
Discovery Inc.
05.2020 - 02.2021
Ad Sales Planner
Discovery Inc.
03.2019 - 05.2020
Ad Sales Assistant
Discovery Inc.
03.2018 - 03.2019
Beauty Advisor
Nordstrom
05.2015 - 03.2018
Bachelor of Arts in Communication - Public relations
William Paterson University
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