Danielle Abelard
Kensington,MD
Summary
Results-driven marketing executive with over 15 years of experience in marketing and media, seeking the opportunity to contribute expertise in global marketing strategy. Proven success in managing multimillion-dollar budgets, leading cross-functional teams, and implementing innovative marketing strategies.
Overview
12
12
years of professional experience
Work History
Director, Digital Marketing
Sovos Compliance LLC
09.2019 - Current
- Developed a brand and website integration framework for properties acquired via M&A which increased revenue generation from new acquisitions by 26%.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Implemented new marketing channels and methodologies to adapt to a rapidly evolving marketing and customer privacy landscape.
- Developed and executed brand and integrated marketing strategies in collaboration with demand gen and product marketing teams.
- Collaborated with cross-functional teams, including Marketing, Sales, Product, Finance, Legal, and IT, to align paid media strategies and priorities.
Marketing Director
BrickHouse Security
06.2018 - 08.2019
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Implemented traffic growth strategies, SEO, paid media, content distribution, design, UX/UI and email marketing programs.
- Executed digital marketing efforts to enhance brand visibility.
Digital Marketing Manager
Brickhouse Security
07.2016 - 06.2018
- Developed and implemented successful paid media campaigns to drive B2C, B2B and B2G e-commerce revenue growth.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
B2C Marketing Manager
BrickHouse Security
06.2015 - 06.2016
- Successfully managed listings on various e-commerce platforms, including Amazon, eBay, and Walmart.com
- Recognized for accurately creating and optimizing professional product listings to drive sell-out velocity.
- Implemented aggressive strategies for acquiring positive reviews, contributing to increased product visibility and sales.
- Monitored marketplaces daily for accuracy and actively participated in inventory management and correction processes.
Digital Marketing Specialist
Angie's List, Inc.
08.2013 - 10.2014
- Implementation of e-commerce strategy across all paid digital channels with a $65mm annual budget.
- Managed vendors, agencies, contractors and cross functional relationships.
- Developed digital marketing strategies implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics to measure digital marketing success.
Digital Media Consultant
KiwiSourcing
01.2012 - 08.2014
- Managed and tracked paid media, organic, and affiliate traffic streams for clients.
- Provided optimization insights on the user experience for increased client revenue generation.
Education
Bachelor of Arts - Communications
University of Central Florida
Orlando, FLAssociate of Arts - Journalism
Valencia College
Orlando, FLAssociate of Science - Business Administration
Davenport University
Grand Rapids, MISkills
- Global Marketing Strategy
- Budget Management
- Team Leadership and Management
- Go To Market Strategy
- Paid Media Expertise (SEM, social, display, video)
- Data Analysis and KPI Mastery (CAC, ROI, LTV)
- Thought Leadership and Executive Communication
- Testing and Experimentation
- Global SEO & SEM Strategy
- Brand Marketing
- Integrated Marketing
- Project Management
Timeline
Director, Digital Marketing
Sovos Compliance LLC
09.2019 - Current
Marketing Director
BrickHouse Security
06.2018 - 08.2019
Digital Marketing Manager
Brickhouse Security
07.2016 - 06.2018
B2C Marketing Manager
BrickHouse Security
06.2015 - 06.2016
Digital Marketing Specialist
Angie's List, Inc.
08.2013 - 10.2014
Digital Media Consultant
KiwiSourcing
01.2012 - 08.2014
Bachelor of Arts - Communications
University of Central Florida
Associate of Arts - Journalism
Valencia College
Associate of Science - Business Administration
Davenport University
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