DANIELLE A. CAIRO
Haddon Heights,NJ
Summary
Commercial marketing leader with broad experience across transportation, hospitality, events, real estate, and food and beverage. Leads tenant promotions, brand alignment, and customer engagement while analyzing sales performance, preparing stakeholder reports, and turning insights into practical recommendations.
Overview
28
28
years of professional experience
Work History
Commercial Manager
Vantage Group
Philadelphia, PA
03.2022 - Current
- Led commercial marketing initiatives for concessionaire program at 30th Street Station, aligning tenant activity with station brand and revenue goals to enhance customer experience
- Develop integrated tenant promotions and revenue-driving campaigns that increase brand visibility, customer engagement, and sales performance
- Partnered with tenants and corporate stakeholders to coordinate programs, ensuring compliance with brand and safety standards while advancing strategic objectives
- Analyzed sales and customer performance, prepared stakeholder reports, and presented data-informed marketing recommendations and updates for concession program, driving informed decision-making
Director of Sales
Constellation Culinary Group
Philadelphia, PA
10.2021 - 03.2022
- Directed sales and marketing for food, beverage, venue rentals, and event experiences, driving lead generation and increasing revenue
- Created client proposals, contracts, and event orders that effectively communicated brand value and secured booked business
- Managed all aspects of food and beverage offerings
- Oversaw the condition and functionality of the entire space
Director of Rowing and Events
The Camden County Boathouse
Cooper River, NJ
07.2018 - Current
- Marketed and booked large-scale regattas on Cooper River, resulting in increased visibility and engagement with over 3,000 attendees per event
- Managed event marketing and customer experience for weddings, corporate meetings, and special events, enhancing client satisfaction and loyalty
- Coordinated crew teams for rowing activities in boathouse, ensuring seamless operations and optimal performance during events
- Improved customer and event tracking processes using Salesforce
Catering Manager
STARR Events and Catering Group
Philadelphia, PA
12.2010 - 08.2012
- Executed diverse events, including conferences, meetings, weddings, and birthday parties, meeting unique client needs
- Enhanced guest experiences by utilizing strong communication skills to address needs and preferences
- Coordinated a team of vendors and event coordinators, ensuring seamless collaboration among entertainers, photographers, and AV technicians
Food and Beverage Manager
Moshulu
Philadelphia, PA
12.2006 - 06.2008
- Scheduled and supervised wait and bar service staff to maintain efficient service operations
- Implemented service standards to deliver consistent high-quality events & improved guest satisfaction
- Developed strong relationships with service staff and culinary team to foster collaboration and enhance event outcomes
- Coordinated all aspects of private party events to ensure seamless execution and exceptional guest experiences
Office Manager
Florida Premier Real Estate
Delray Beach, FL
09.2005 - 06.2006
- Managed scheduling and closing processes for 13 real estate agents to streamline transactions
- Structured and managed schedules for 2 owners to optimize daily operations
- Oversaw accounting operations for business and personal accounts to ensure financial accuracy for business and owners' personal accounts
- Implemented marketing tools to advance exposure
General Manager
Caffe Luna Rosa
Delray Beach, FL
11.2001 - 09.2005
- Led team of 85 employees, ensuring efficient operations of restaurant and catering services
- Coordinated comprehensive marketing plan to enhance restaurant visibility and attract customers
- Developed training curriculum for new employees and implemented continuous service improvement programs
- Managed customer service interactions to resolve concerns and complaints effectively.
Director of Catering
Helene and Company
New York, NY
10.1998 - 10.2001
- Coordinated catered events, on and off premises, ensuring seamless execution and client satisfaction.
- Oversaw event management processes to enhance customer experience, including venue planning, furnishings, decor, food, beverage, service, and follow-up surveys.
- Established and implemented employee policies, ensuring compliance and fostering consistency across the organization.
- Designed and created marketing portfolio
Skills
- Marketing strategy
- Partnership development
- Tenant promotions
- Revenue analysis
- Sales forecasting
- Salesforce reporting
- Budget management
- Team collaboration
Timeline
Commercial Manager
Vantage Group
03.2022 - Current
Director of Sales
Constellation Culinary Group
10.2021 - 03.2022
Director of Rowing and Events
The Camden County Boathouse
07.2018 - Current
Catering Manager
STARR Events and Catering Group
12.2010 - 08.2012
Food and Beverage Manager
Moshulu
12.2006 - 06.2008
Office Manager
Florida Premier Real Estate
09.2005 - 06.2006
General Manager
Caffe Luna Rosa
11.2001 - 09.2005
Director of Catering
Helene and Company
10.1998 - 10.2001