Danielle Cronquist
Sandy,UT
Summary
Senior Copywriter with 10+ years of experience crafting compelling content and copy across B2C and B2B landscapes. Proven track record leading brand voice initiatives, driving major campaign success, and producing high-impact content. Skilled at collaborating cross-functionally and elevating brand consistency at scale.
Overview
12
12
years of professional experience
Work History
Senior Copywriter
BambooHR
03.2022 - 05.2026
- Created messaging frameworks, campaign concepts, and copy to support product launches and strategic marketing initiatives for major brand campaigns including the title sponsorship for SHRM25, the that's bambooable campaign, and BambooHR's annual HR Virtual Summit, which attracted over 30,000 registrants.
- Helped shape and maintain BambooHR's brand voice as a member of the Brand Voice team, ensuring consistency across company communications.
- Served as the final reviewer for copy produced by all creative team copywriters, ensuring accuracy, consistency, and adherence to brand standards while coaching junior writers on best practices.
- Wrote high-impact copy for landing pages, advertising campaigns, video content, sales enablement materials, and more.
Copywriter
BambooHR
01.2019 - 03.2022
- Wrote, researched, and edited a wide range of content, including blog posts, marketing materials, executive presentations, video scripts, ebooks, and HR glossary entries.
- Helped develop branding and promotional content for the HR Unplugged podcast, expanding its audience and strengthening brand visibility.
Content Writer/Editor
UpWell Health
10.2014 - 10.2018
- Developed content strategy for all business-to-consumer websites, aligning editorial planning with SEO and brand goals.
- Pitched, researched, and wrote articles on healthcare news, research, and lifestyle topics to support consumer education and organic search performance.
- Produced a variety of content formats, including slideshows, health guides, ebooks, and infographics, to drive demand generation.
- Edited and published content contributed by a team of healthcare professionals, ensuring accuracy, clarity, and brand consistency.
- Collaborated with social media, email marketing, and client services teams to develop integrated content that improved customer acquisition and retention.
Education
Bachelor of Arts - English
Brigham Young University
Provo, UT04-2014
Skills
- Creative storytelling
- Strong editing and proofreading
- Social media copywriting
- Adaptive writing style
- Email marketing
- Brand voice consistency
- Deadline oriented mindset
Timeline
Senior Copywriter
BambooHR
03.2022 - 05.2026
Copywriter
BambooHR
01.2019 - 03.2022
Content Writer/Editor
UpWell Health
10.2014 - 10.2018
Bachelor of Arts - English
Brigham Young University