Danielle Garske
18 Maher Road, Freehold,NJ
Summary
Dynamic communications professional skilled in digital media, public information, corporate branding, and strategic initiatives.
Overview
14
14
years of professional experience
Work History
Senior Corporate Communications Specialist
New Jersey Resources
Wall Township, New Jersey
05.2022 - Current
- Developed utility marketing materials, including brochures, digital ads, and press releases.
- Executed extensive copywriting and editing for all marketing collateral.
- Managed complex printing budgets and schedules while coordinating with vendors.
- Formulated multi-channel marketing plans to enhance brand visibility.
- Created social media content and collaborated on paid ad campaign strategies.
- Implemented communication plans focusing on sustainability and decarbonization initiatives.
- Oversaw internal communication processes and manage the company SharePoint site.
- Produced a monthly newsletter engaging nearly 600,000 customers.
Digital Media Officer
Monmouth County
Freehold, New Jersey
03.2017 - 11.2021
- Coordinated and scheduled events for Public Information Office, enhancing community engagement.
- Developed engaging digital media campaigns, resulting in significant audience growth.
- Increased Facebook page views by 81% and X (formerly Twitter) impressions by 84% through targeted strategies.
- Strategized multi-channel public awareness campaigns for public health initiatives, including COVID response communications.
- Managed Content Management System for County website, ensuring up-to-date information dissemination.
- Led email marketing efforts, achieving a subscriber growth exceeding 85,000.
- Oversaw live streaming operations for press conferences and events to expand outreach.
- Supervised digital media team, including staff photographer, social media coordinator, and videographer.
Public Information Assistant
Monmouth County
Freehold, New Jersey
01.2012 - 02.2017
- Disseminated information during crises, including SuperStorm Sandy, to ensure public safety.
- Created internal projects like Active Shooter Project in coordination with Sheriff's Office.
- Recorded audio tracks for PSAs, news packages, and various internal initiatives.
- Responded to media inquiries to maintain effective communication and transparency.
- Produced web videos to enhance public awareness of key issues.
- Trained content management users while providing website support for optimal functionality.
- Wrote website copy and developed content for multiple departments, enhancing clarity and engagement.
Education
Bachelor of Arts - Independent Media Arts
Geneva College
Beaver Falls, PASkills
- Email marketing and analytics
- Photography and videography
- Event planning and execution
- Project management
- Search engine optimization
- Copywriting and content creation
- Brand strategy and communication
- Social media management
- Website development and management
- Press release writing
Affiliations
- New Jersey Beekeepers Association Public Relations Board
- Wreaths Across America Volunteer
- Heroes Serving Together co-chair, supporting veterans and military at New Jersey Resources
Timeline
Senior Corporate Communications Specialist
New Jersey Resources
05.2022 - Current
Digital Media Officer
Monmouth County
03.2017 - 11.2021
Public Information Assistant
Monmouth County
01.2012 - 02.2017
Bachelor of Arts - Independent Media Arts
Geneva College
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