DANIELLE HALBACH
Green Bay,WI
Summary
Records management professional with deep experience in maintaining and organizing critical documentation. Proven ability to streamline filing systems, ensuring compliance and accessibility. Collaborative team player known for reliability and adaptability to changing needs, with strong skills in data management and process improvement.
Overview
1
1
Certification
27
27
years of professional experience
Work History
HR and Marketing Manager
Your Eye Care Team
New Holstein, WI
09.2025 - Current
- Create a bi-weekly schedule for 5 offices.
- Manage bi-weekly payroll. This involves tracking PTO and sick time. I work closely with an accounting firm.
- Create compelling job listings for several websites.
- Hiring staff including providers, optometric technicians, opticians, and receptionists.
- Onboard new employees which includes going over policies, training schedules and getting them acclimated to the clinics.
- In charge of 90-day reviews and yearly reviews.
- Manage benefits for employees that include health insurance and Simple IRA.
- Develop and execute comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Mentor staff members, fostering professional development and enhancing team performance.
NEWS CONTENT MANAGER
Sinclair Broadcast- WLUK
Green Bay, WI
06.2021 - 08.2025
- I oversaw a morning show- 7 days a week. Good Day Wisconsin was #1 in local news in adults 25-54 in the 4 main hours.
- Hired, trained and onboarded new employees.
- Played a key role in research projects, creating a culture that fit the brand, community and parent company.
- Reviewed newscasts and offered feedback. Focused on accurate writing and editing. Created PowerPoint lessons.
- Scheduled the newsroom of 60 staff.
- Worked with other managers on personnel issues.
- Participated in weekly task force meetings with sales and other departments. Worked together on projects that generated revenue and created impactful content for all platforms.
MORNING SHOW EXECUTIVE PRODUCER
WLUK
07.2006 - 07.2021
- I was responsible for 4.5 hours a morning. Creating content for multiple platforms. During my time as EP- Created a weekend version of Good Day Wisconsin.
- I hired and trained new talent and producers.
- I was responsible for booking segments and creating unique content for several platforms.
PRODUCER
WLUK
01.2000 - 07.2006
- Produced our 5, 9 and 10 shows. Most of my work was done on the 9. Creating content- working with reporters, photographers, and editors on a daily basis. The goal was to have a clean show with engaging content.
Education
Bachelor's Degree - Science, Mass Communication, Communication
University of Wisconsin-Milwaukee
12-1997
Skills
- Leader, Innovative, Passionate, Coach, Organized, Know the community, Planner, Mentor, Team Player, Independent, Competitive
- Quick learner, attention to detail, good a problem solving
- Experienced in several software programs
Certification
- NWTC ADVISORY BOARD: I participated on a board for a local technical college. I offered feedback on course descriptions and how the school can accommodate local media.
- GB SCHOOLS- SUBSTITUTE TEACHER: I spent a couple years substitute teaching during Covid. I earned my certificate and worked a in couple different schools. I did this in the afternoon- after working early mornings at WLUK. This opportunity helped me grow as a news manager and a newsroom mentor.
- DALE CARNEGIE LEADERSHIP TRAINING: I developed stronger leadership skills- in hopes of inspiring and motivating others.
Timeline
HR and Marketing Manager
Your Eye Care Team
09.2025 - Current
NEWS CONTENT MANAGER
Sinclair Broadcast- WLUK
06.2021 - 08.2025
MORNING SHOW EXECUTIVE PRODUCER
WLUK
07.2006 - 07.2021
PRODUCER
WLUK
01.2000 - 07.2006
Bachelor's Degree - Science, Mass Communication, Communication
University of Wisconsin-Milwaukee