Summary
Overview
Work History
Education
Skills & Competencies
Affiliations
Timeline
Generic

Danielle Hopkins

Los Angeles,CA

Summary

Seasoned digital professional with over 10 years of combined experience in crafting compelling stories and optimizing content for online platforms and social media audiences.

Overview

12
12
years of professional experience

Work History

Senior Website Content Manager, Game Shows

Sony Pictures Entertainment
04.2024 - Current
  • Ideates and executes website content plans and strategies for Jeopardy! and Wheel of Fortune
  • Develops newsletter and promotional email strategies in adherence to Jeopardy! and Wheel of Fortune’s brand needs
  • Oversees Jeopardy! and Wheel of Fortune’s daily email and website editorial calendars
  • Supervises and mentors content manager by providing vital feedback, guidance, and support on all projects
  • Drives website traffic and engagement using key metrics to make informed editorial decisions
  • Project manages all website and email deliverables for Wheel of Fortune and Jeopardy!
  • Plans and delivers Jeopardy! and Wheel of Fortune’s email and website campaigns
  • Writes and approves email and website creative copy
  • Liaises with creative agencies on the build and deployment of emails
  • Works cross functionally with producers, designers, social media managers, and website development teams on the forward-planning and delivery of digital assets.

Content Manager, Game Shows

Sony Pictures Entertainment
12.2020 - 03.2024
  • Wrote all editorial content featured on Jeopardy!’s website, including articles, quizzes, headlines, and captions
  • Managed all content updates within Drupal-based CMS
  • Optimized content and on-page elements by identifying keywords and title tags with the highest SEO potential
  • Wrote creative copy for promotional emails, sweepstakes, giveaways, newsletters, and digital campaigns
  • Analyzed digital trends and user behavior to drive website traffic, account registrations, and sweepstakes entries
  • Liaised with development team on website design and layout
  • Devised creative concepts for Jeopardy! and Wheel of Fortune digital and social campaigns.

Primetime Social Media Editor

MSNBC
03.2020 - 12.2020
  • Provided breaking news coverage across MSNBC social platforms, including Twitter/X, Facebook, and Instagram
  • Created video clips from live primetime show lineup for distribution on MSNBC, NBC social platforms
  • Wrote engaging share copy to drive traffic on MSNBC social platforms and MSNBC.com
  • Conducted livestreams of breaking news events, White House press briefings, and major political events
  • Utilized real-time analytics to make social promotion decisions.

Digital Content Creator

FOX Television Stations
11.2019 - 03.2020
  • Created news content for users across Fox TV Stations’ owned-and-operated local affiliates including, text stories, graphics, and videos
  • Collaborated with affiliate digital teams to provide comprehensive coverage of breaking, political, world and entertainment news.

News Curation Editor

BuzzFeed
01.2017 - 10.2019
  • Managed BuzzFeed News’ social platforms, including Twitter/X, Facebook, Instagram, TikTok, and YouTube
  • Developed social strategy plans for BuzzFeed News original shows, including Hella Opinions, Outside Your Bubble, and Profile
  • Programmed BuzzFeed News' homepage and mobile app
  • Wrote concise and creative push notifications for breaking news, features, and enterprise stories.

Editorial Fellow

AOL
08.2015 - 06.2016
  • Programmed breaking news, viral, and trending content for over 30 million monthly visitors
  • Wrote, edited, and published SEO-friendly articles in real time using AOL’s CMS
  • Managed main Facebook and Twitter/X accounts as the homepage team’s social media lead.

Bureau Chief, News Anchor, Producer

GVH Live
10.2012 - 08.2015
  • Provided coverage and analysis of top political and trending news stories
  • Managed team of remote and in-house online video news reporters, copy edited broadcast scripts and web stories.

Education

Bachelor of Arts - Broadcast Journalism

Howard University
Washington
05.2011

Skills & Competencies

Proficient: Content Curation, CMS Management, Copywriting, Storytelling, Website Strategy, Email Marketing, Social Media Strategy, Snapstream, Canva, TweetDeck, Google Analytics, GA4, Bitly, SEO, Chartbeat, Wildmoka, Social Flow, Parsley, Sprout, Hootsuite, Tableau, Adobe Premiere, AP Style, Microsoft Office, Crowdtangle

Working Knowledge: HTML, Adobe Photoshop


Affiliations

  • Alpha Kappa Alpha Sorority, Incorporated
  • National Association of Black Journalists
  • The NewsGuild

Timeline

Senior Website Content Manager, Game Shows

Sony Pictures Entertainment
04.2024 - Current

Content Manager, Game Shows

Sony Pictures Entertainment
12.2020 - 03.2024

Primetime Social Media Editor

MSNBC
03.2020 - 12.2020

Digital Content Creator

FOX Television Stations
11.2019 - 03.2020

News Curation Editor

BuzzFeed
01.2017 - 10.2019

Editorial Fellow

AOL
08.2015 - 06.2016

Bureau Chief, News Anchor, Producer

GVH Live
10.2012 - 08.2015

Bachelor of Arts - Broadcast Journalism

Howard University

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Danielle Hopkins