Danielle Krupinski
Austin,TX
Summary
Product manager with 8 years of experience driving conversion rate improvements and creating impactful product strategies for consumer-facing companies. Proven ability to leverage data insights and user feedback to develop data-driven roadmaps and deliver measurable results.
Overview
11
11
years of professional experience
Work History
Product Manager II
Bold
09.2023 - Current
- Leading the strategic focus area for resume templates across Bold's US resume builder portals.
- Defined and executed a 2025 strategy for the resume template focus area, establishing goals, OKRs, and a roadmap informed by data and user insights.
- Created detailed product roadmaps informed by user problems identified through data insights, and user research, running 20+ A/B tests in 2024 to validate hypotheses.
- Rolled out 7 new features on My Perfect Resume's resume builder tool in 2024, driving higher conversion rates and generating $6.5M in annualized revenue.
International Product Manager
Indeed
01.2022 - 04.2023
- Led the international expansion of Indeed's resume and application management features by defining product requirements for global markets and collaborating with UX designers and engineers to ensure successful implementation.
- Conducted A/B tests on features to collect job seeker qualifications, resulting in a 94% increase in data submissions and improved job seeker-to-listing matching.
- Gained leadership buy-in for the global expansion of Indeed's in-house resume parser and collaborated with data scientists to train models, improving data recognition across 7 countries.
Senior Product Analyst, International
Indeed
11.2019 - 12.2021
- Launched multiple product features that boosted job applications on the German Indeed site by several percentage points, leveraging user research to shape the product roadmap and strategy.
- Collaborated with cross-functional teams to develop and launch a vertical job search platform for tech jobs in Germany, reaching millions of users and driving adoption among German tech employers.
- Partnered with data scientists to create an MVP for an invite-to-apply model and email campaign, achieving a 3x higher open rate and maintaining an apply rate comparable to other channels.
- Monitored product performance and customer feedback in international markets, using data-driven insights to inform product enhancements and develop new features.
Product Analyst, International
Indeed
12.2017 - 10.2019
- Conducted UX research with job seekers and employers in Germany, identifying key pain points and translating insights into actionable roadmaps using the design thinking framework.
- Collaborated with stakeholders from marketing, customer success, and sales to gather insights and drive process and product improvements that aligned with the needs of global customers.
- Analyzed website performance metrics and major KPIs, providing data-driven recommendations for conversion rate optimization to cross-functional stakeholders, including Sales, Marketing, and Product teams.
Digital Marketing Manager
Mister Spex GmbH
05.2016 - 11.2017
- Independently planned, developed, and launched an online glasses advice section for the company's e-commerce site, leveraging competitive research, keyword analysis, and performance metrics to drive significant organic traffic growth.
- Strategically planned and executed online campaigns in collaboration with brand management and graphics teams, ensuring seamless implementation through the content management system.
- Oversaw the integration of paid advertisements from suppliers and manufacturers on the website, ensuring alignment with branding and maximizing visibility.
Junior Marketing Manager
Mister Spex GmbH
05.2015 - 04.2016
- Planned and optimized the SEO content for all landing pages and coordinated content needs with content agencies
- Created landing pages on the company's E-Commerce site based on thorough keyword research and competitive analysis
Education
Bachelor of Arts - International Marketing
Karlshochschule International University
Karlsruhe, GermanySkills
- Product vision and strategy, roadmap planning, KPI/OKR development and tracking, data-driven decision-making, agile software development, product requirement documents (PRD), feature prioritization, competitive analysis, project
Timeline
Product Manager II
Bold
09.2023 - Current
International Product Manager
Indeed
01.2022 - 04.2023
Senior Product Analyst, International
Indeed
11.2019 - 12.2021
Product Analyst, International
Indeed
12.2017 - 10.2019
Digital Marketing Manager
Mister Spex GmbH
05.2016 - 11.2017
Junior Marketing Manager
Mister Spex GmbH
05.2015 - 04.2016
Bachelor of Arts - International Marketing
Karlshochschule International University