DANIELLE KRUPINSKI
Austin,TX
Summary
Product manager with 8 years of experience improving conversion rates and shaping product strategy for consumer-facing companies. Uses data insights and user feedback to build data-driven roadmaps and deliver measurable results.
Overview
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1
Language
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Certification
11
11
years of professional experience
Work History
Product Manager II
Bold
09.2023 - Current
- Leading the strategic focus area for resume templates across Bold's US resume builder portals.
- Defined and executed a 2025 strategy for the resume template focus area, establishing goals, OKRs, and a roadmap informed by data and user insights.
- Created detailed product roadmaps informed by user problems identified through data insights, and user research, running 20+ A/B tests in 2024 to validate hypotheses.
- Rolled out 7 new features on My Perfect Resume’s resume builder tool in 2024, driving higher conversion rates and generating $6.5M in annualized revenue.
International Product Manager
Indeed
01.2022 - 04.2023
- Led the international expansion of Indeed’s resume and application management features by defining product requirements for global markets and collaborating with UX designers and engineers to ensure successful implementation.
- Conducted A/B tests on features to collect job seeker qualifications, resulting in a 94% increase in data submissions and improved job seeker-to-listing matching.
- Gained leadership buy-in for the global expansion of Indeed’s in-house resume parser and collaborated with data scientists to train models, improving data recognition across 7 countries.
Senior Product Analyst, International
Indeed
11.2019 - 12.2021
- Launched multiple product features that boosted job applications on the German Indeed site by several percentage points, leveraging user research to shape the product roadmap and strategy.
- Collaborated with cross-functional teams to develop and launch a vertical job search platform for tech jobs in Germany, reaching millions of users and driving adoption among German tech employers.
- Partnered with data scientists to create an MVP for an invite-to-apply model and email campaign, achieving a 3x higher open rate and maintaining an apply rate comparable to other channels.
- Monitored product performance and customer feedback in international markets, using data-driven insights to inform product enhancements and develop new features.
Product Analyst, International
Indeed
12.2017 - 10.2019
- Conducted UX research with job seekers and employers in Germany, identifying key pain points and translating insights into actionable roadmaps using the design thinking framework.
- Collaborated with stakeholders from marketing, customer success, and sales to gather insights and drive process and product improvements that aligned with the needs of global customers.
- Analyzed website performance metrics and major KPIs, providing data-driven recommendations for conversion rate optimization to cross-functional stakeholders, including Sales, Marketing, and Product teams.
Digital Marketing Manager
Mister Spex GmbH
05.2016 - 11.2017
- Independently planned, developed, and launched an online glasses advice section for the company’s e-commerce site, leveraging competitive research, keyword analysis, and performance metrics to drive significant organic traffic growth.
- Strategically planned and executed online campaigns in collaboration with brand management and graphics teams, ensuring seamless implementation through the content management system.
- Oversaw the integration of paid advertisements from suppliers and manufacturers on the website, ensuring alignment with branding and maximizing visibility.
Junior Marketing Manager
Mister Spex GmbH
05.2015 - 04.2016
- Planned and optimized the SEO content for all landing pages and coordinated content needs with content agencies
- Created landing pages on the company's E-Commerce site based on thorough keyword research and competitive analysis
Education
Associate of Science - International Marketing
Karlshochschule International University
Karlsruhe, Germany09-2026
Skills
Product vision and strategy development ,KPI/OKR formulation and tracking ,Data-informed decision making ,Agile methodologies in software development ,Documentation of product requirements ,Feature prioritization strategies ,Competitive landscape assessment ,Project management efficiency ,User research and UX best practices ,Application of design thinking principles ,AI prompt design with evaluation criteria ,Conversion rate enhancement strategies ,Stakeholder engagement techniques ,Cross-functional team collaboration ,Insight presentation to leadership teams ,SQL proficiency for data analysis ,A/B testing process implementation ,JIRA usage for project management tasks ,Confluence for effective documentation ,Task organization using Trello or Airtable ,Data visualization skills in Tableau ,User behavior analysis through Mixpanel ,Insights extraction from FullStory analytics ,Effective communication via Slack ,Miro collaboration for brainstorming sessions ,Figma interface design expertise
Accomplishments
- Resolved product issue through consumer testing.
Affiliations
- Rotary International
- APICS – Association for Supply Chain Management
Certification
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Languages
Armenian
Full Professional
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Additional Information
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Timeline
Product Manager II
Bold
09.2023 - Current
International Product Manager
Indeed
01.2022 - 04.2023
Senior Product Analyst, International
Indeed
11.2019 - 12.2021
Product Analyst, International
Indeed
12.2017 - 10.2019
Digital Marketing Manager
Mister Spex GmbH
05.2016 - 11.2017
Junior Marketing Manager
Mister Spex GmbH
05.2015 - 04.2016
Associate of Science - International Marketing
Karlshochschule International University