Danielle Lindsay
Raleigh,NC
Summary
Dynamic, results-driven sales leader with over 12 years of experience in business development, strategic account management, and channel partner development. Proven ability to drive revenue growth, expand market share, and build high-performing partner ecosystems across cybersecurity and emerging EV charging infrastructure sectors. Excel at cultivating long-term client and partner relationships, delivering impactful C-level presentations, negotiating complex deals, and mentoring teams to exceed targets. Recognized for strong leadership as a board member and Vice President of the Information Systems Security Association (ISSA), combining deep sales expertise with a passion for community impact and continuous improvement.
Overview
12
12
years of professional experience
Work History
Channel Manager
IONNA
Raleigh, NC
10.2024 - 04.2026
- Built and led channel partner strategy for IONNA’s EV charging network, recruiting, onboarding, and developing a network of strategic partners to drive indirect site acquisition.
- Designed and implemented partner enablement programs, including extensive training workshops, deal registration, Salesforce flow, and incentive structures to increase partner engagement and performance.
- Collaborated with partners on joint business plans and pipeline reviews, expanding partner-sourced opportunities and shortening sales cycles in the growing EV infrastructure market.
- Analyzed channel performance metrics to refine strategies, identify high-potential partners, and strengthen coverage across target Southeast markets.
Territory Sales Manager
Radware Inc.
Raleigh, NC
03.2022 - 10.2024
- Developed and executed strategic territory plans that expanded market share across the Southeast region for Radware’s cybersecurity and application delivery solutions.
- Built and strengthened relationships with key enterprise, commercial, and SLED clients and stakeholders, resulting in improved customer satisfaction and loyalty.
- Collaborated cross-functionally with marketing, product, technical support, and renewals teams to deliver seamless end-to-end customer experiences.
- Delivered compelling presentations and technical demonstrations to C-level executives, clearly articulating business value and ROI of Radware solutions.
- Negotiated contracts, pricing agreements, and terms that benefited both Radware and clients while accelerating deal closures.
- Mentored new team members, accelerating their product knowledge and sales ramp-up.
Associate Sales Manager
Radware Inc.
Seattle, WA
05.2021 - 03.2022
- Generated a robust sales pipeline through cold calling, email campaigns, social selling, and targeted prospecting.
- Leveraged data-driven insights to optimize sales strategies and efficiently target high-value prospects aligned with company's growth objectives.
- Managed leads, opportunities, and sales activities through CRM tools while analyzing data to optimize targeting and refine sales strategies.
Vice President
ISSA
01.2024 - 01.2026
- Provided strategic leadership and spearheaded initiatives aligned with the organization’s mission to advance the local cybersecurity community in Raleigh NC.
- Facilitated knowledge-sharing workshops and educational sessions to enhance member skills and professional development.
- Represented the association at industry conferences and events, establishing thought leadership in cybersecurity.
- Built strategic partnerships with complementary organizations to increase the association’s influence and member value.
- Helped organize and host the largest annual cybersecurity conference in the southeast.
Membership Director
ISSA
01.2023 - 01.2024
- Increased association membership through targeted recruitment campaigns and outreach programs.
- Strengthened community engagement by organizing networking events, webinars, and collaborative initiatives.
- Planned and executed successful conferences and workshops that delivered high value to members and attracted new participants.
Account Executive
Service Linen Supply
Seattle, WA
11.2019 - 05.2021
- Conducted in-depth needs assessments to tailor linen and hygiene solutions to client industry requirements.
- Utilized product samples and visual demonstrations to showcase durability, comfort, and cost savings.
- Maintained regular client check-ins, driving satisfaction and identifying upselling opportunities.
District Sales Coordinator
Aflac
Seattle, WA
06.2017 - 10.2019
- Generated business opportunities by completing over 200 cold prospecting touches weekly both door-to-door and virtually.
- Managed and retained a book of business exceeding $1,000,000 through highly proactive relationship management and cross-selling.
- Developed and led one-on-one and group training sessions to improve selling skills for a team of 10+ agents.
- Organized regular meetings with the sales team to review performance, set goals, and discuss ongoing initiatives.
Account Manager
Aflac
Savannah, GA
02.2014 - 05.2017
- Educated business owners and employees on group health and voluntary benefit programs to enhance employee satisfaction and retention.
- Collaborated with clients to design customized employee benefit packages.
- Managed account portfolios, ensuring timely service delivery and issue resolution.
Skills
- Sandler Sales Method & MEDDIC
- Client and Partner Retention
- Cross-Selling
- Deal and Partner Contract Negotiation
- Lead Generation and Prospection
- Leadership and Mentoring
Timeline
Channel Manager
IONNA
10.2024 - 04.2026
Vice President
ISSA
01.2024 - 01.2026
Membership Director
ISSA
01.2023 - 01.2024
Territory Sales Manager
Radware Inc.
03.2022 - 10.2024
Associate Sales Manager
Radware Inc.
05.2021 - 03.2022
Account Executive
Service Linen Supply
11.2019 - 05.2021
District Sales Coordinator
Aflac
06.2017 - 10.2019
Account Manager
Aflac
02.2014 - 05.2017