Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Danielle M. Snead

Lindenhurst,NY

Summary

Experienced Product Development and Category Manager with over 20 years of retail buying, merchandising, and private label strategy experience. Proven track record in launching products, building vendor relationships, growing categories, and fostering cross-functional collaboration in the CPG and retail sectors.

Overview

23
23
years of professional experience

Work History

Product Development Manager, Health and Beauty Products

Rite Aid Corporation
09.2023 - 05.2025
  • Partnered with Category Management to advance sales, optimize product visibility, and maximize profitability.
  • Created 225 Own Brand products in Beauty and Healthcare categories along with introducing innovative new products to stay on trend in the marketplace.
  • Managed communication channels with suppliers and vendors to streamline product launch processes.
  • Conducted in-depth market research to identify growth opportunities and unmet consumer needs across multiple categories.
  • Partnered with marketing teams to develop compelling product positioning, contributing to increased sales and market share.
  • Remote

Category/Brand Manager

Nestlé Health Science
03.2019 - 07.2023
  • Spearheaded strategic initiatives for Vitamin Category across Puritan’s Pride and Nestlé brands.
  • Managed full product lifecycle: assortment optimization, pricing, promotions, new product introductions (NPI), and marketing.
  • Delivered sales forecasts, analyzed competitive positioning, and developed strategic plans to maximize growth and profitability.
  • Collaborated with cross-functional teams including product development, marketing, and purchasing to identify new business opportunities.
  • Supervised project controls concentrating on revenue, margin, budgeting, and contract alignment.
  • Remote

Pricing Analyst

Macy’s East, Herald Square
07.2012 - 03.2019
  • Directed localized pricing strategies to drive revenue and margin optimization.
  • Achieved substantial cost reductions by implementing operational efficiencies.
  • Forecasted markdowns for clearance and provided pricing recommendations for end-of-life inventory.
  • Collaborated with digital teams to execute markdowns on online platforms.

Buyer

Bed Bath & Beyond
05.2005 - 07.2012
  • Managed product categories including Home Linens, Decorative Throws, Pillows, and Tablecloths.
  • Created packaging and marketing materials for in-store and online merchandising.
  • Partnered with planning and store operations to refine merchandise layout and stock distribution.
  • Analyzed sales reports, tracked key item performance, and processed reorders to maintain optimal stock levels.

Executive Assistant to the Chief Executive Officer

Bed Bath & Beyond
09.2002 - 05.2005
  • Coordinated travel arrangements by booking airfare, hotel, and ground transportation.
  • Anticipated potential challenges in daily operations and devised appropriate solutions to maintain uninterrupted workflow in the executive office.
  • Organized and coordinated conferences and monthly meetings.
  • Created expense reports, budgets, and filing systems for management team.

Education

Bachelor of Science - Fashion Merchandising and Buying

Fashion Institute of Technology
New York, NY
06.2002

Skills

  • Microsoft Word
  • Excel
  • PowerPoint
  • Pivot Tables
  • Power BI
  • Business Objects
  • Oracle
  • AS400
  • SAP
  • Lascom
  • Nielsen

Affiliations

  • SEPTA Board Member & PTA Board Member, Lindenhurst School District
  • Girl Scouts of America – Troop Leader
  • Member, Autism Speaks Society

Timeline

Product Development Manager, Health and Beauty Products

Rite Aid Corporation
09.2023 - 05.2025

Category/Brand Manager

Nestlé Health Science
03.2019 - 07.2023

Pricing Analyst

Macy’s East, Herald Square
07.2012 - 03.2019

Buyer

Bed Bath & Beyond
05.2005 - 07.2012

Executive Assistant to the Chief Executive Officer

Bed Bath & Beyond
09.2002 - 05.2005

Bachelor of Science - Fashion Merchandising and Buying

Fashion Institute of Technology

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Danielle M. Snead