Danielle Orbach
New York,NY
Summary
General Manager with experience building client relationships and executing business-growth strategies that consistently surpass revenue goals year over year. I bring a detail-oriented, hands-on approach to leadership by guiding a team of 25–30 associates and running day-to-day operations in a fast-paced environment.
Overview
10
10
years of professional experience
Work History
General Manager
Biscuits & Bath
New York, New York
04.2021 - Current
- Client Management:
• Build and maintain strong relationships with clients, ensuring trust and satisfaction to drive loyalty.
• Understand client goals and tailor services and packages that fit their needs.
• Lead new client intake, ensuring a high-quality first experience to convert first-time visits into long term relationships.
Strategic Oversight:
• Monitor key performance metrics and strategize initiatives to drive revenue growth and surpass monthly/yearly targets. - Deliver consecutive revenue growth, increasing from $1.93M in 2024 (+14.4% YoY) to $2.1M in 2025 (+9.1%)
- Identify and execute opportunities, expand cross-service utilization including converting clients to veterinary care, selling packages and memberships, and streamlining operations to elevate client experience and retention.
Team Leadership:
• Manage hiring, onboarding, training, scheduling, and payroll, across multiple roles.
• Lead a team of 25–30 associates, identifying potential for internal growth, and training associates to promote into upcoming management positions across the company.
• Address disciplinary issues, conduct difficult conversations, and ensure accountability across the team.
Operations Management:
• Oversee day-to-day operations in a fast-paced environment with multiple moving parts such as partnered veterinary scheduling and transportation for the entire west side district, and managing operations of daycare, overnight care, grooming, and training services.
• Maintain operational standards, including safety, cleanliness, and service quality, while remaining in-budget.
• Act as the point of contact for escalated client or staff matters.
Makeup Artist & Content Creator
Self-employed
New York, New York
10.2016 - 10.2021
- Social Media Content Creator:
• Built and managed a platform of 237,0000 audience across platforms like Instagram, TikTok, and Youtube, showcasing videos focused on creative makeup tutorials.
• Partnered with brands such as Milani Cosmetics, Spirit Halloween, and Splat Hair Dye, to create sponsored content.
• Participated in creator public relation programs and events with brands like Anastasia Beverly Hills, Milk Makeup, and Huda Beauty to promote new products and launches.
• Collaborated with TikTok to drive engagement when the app first launched, as well as participated in creator programs with Meta to drive engagement for Instagram Reels when it was first launched.
• Proficient in Adobe Creative Suite, and Final Cut Pro, to create and deliver content in both horizontal and vertical formats. - Makeup Artist:
- • Freelance, self-employed makeup artist for brides, events, films, photographers, and corporate projects, like the launch of Xerox Iridesse Production Press.
• Specialized in creative makeup, face-paint, and special effects.
Education
Bachelor of Fine Arts - Drama & Film Production
NYU Tisch School of The Arts
New York, NY05-2016
Skills
- Client management
- Team leadership
- Operations management
- Performance metrics
- Customer relationship management
- Sales optimization
- Administrative skills
- Interpersonal skills
- Team building
- Effective communication
- Creative problem solving
- Content creation
- Social media marketing
- Proficient in Adobe Creative Suite
- Proficient in Final Cut Pro
Timeline
General Manager
Biscuits & Bath
04.2021 - Current
Makeup Artist & Content Creator
Self-employed
10.2016 - 10.2021
Bachelor of Fine Arts - Drama & Film Production
NYU Tisch School of The Arts