Danielle Vaughan
Fayetteville,AR
Summary
Results-oriented CPG sales and marketing performer with 10+ years of progressive experience in quota-driven environments. Strategic-thinking individual experienced in turning startups into top revenue producers. Passionate about building productive relationships with clients, partners and team members. Data-driven, consultative sales performer with history of developing strong collaborative relationships and delivering impressive results. Proven track record of successfully reaching and exceeding sales goals through consultative sell.
Overview
9
9
years of professional experience
Work History
Sr Director of Sales
Sabio, Inc.
07.2021 - Current
- Developed and executed shopper marketing vertical strategies to drive expansion into new, untapped market.
- Collaborated with sales, marketing and other internal teams to meet shared goals and drive product development, ensuring alignment with customer needs
- Developed and executed sales strategies for increased market share and revenue growth.
Sales Director
Ogury
06.2020 - 07.2021
- Developed sales strategies for long-term revenue growth and strategic partnerships with CPG advertisers and agencies
- Worked with clients to increase knowledge of first party data language and business.
- Increased CPG vertical growth closing over $4.5 MM in new business revenue.
Regional Sales Director
Aki Technologies
10.2018 - 06.2020
- Worked with multiple CPGs and AORs to build-out smart and efficient digital plans that provided measurable results and matched KPI goals.
- Led the development of sales measurement KPI strategy for shopper marketing division.
- Exceeded quarterly and annual sales goals consistently.
Director Of Sales And Marketing
inMarket
09.2017 - 10.2018
- Built effective channel partnerships to enhance company-wide sales and drive group performance on multiple CPG accounts.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Sr. Account Executive-Shopper Marketing Sales
MaxPoint Interactive
05.2015 - 09.2017
- Ranked in top 10 of AE's in Shopper Marketing Division with $1.9 Million in revenue secured quarterly
- Consistently secured new CPG accounts resulting in a 138% increase in YoY revenue in 2016 and 72% in 2017
- Grew customer base by 4 new accounts in only 3 months Q1-Q2 2017
Account Executive
RockTenn
10.2014 - 05.2015
- Planned, created and delivered sales presentations to key decision makers in the CPG, Retail and Shopper Marketing Community.
- Managed a $5 million sales portfolio.
- Negotiated and closed contracts with Fortune 500 companies, including Ghirardelli and Johnson & Johnson.
Education
Bachelor of Arts - Journalism/Advertising & Public Relations
University of Arkansas
Fayetteville, ARSkills
- Consultative Digital Sales Partner with Strong CPG and Agency Relationships
- Proven track record of leveraging data to create performance insights and data storytelling
- Strong Written and Verbal Communication Skills
- Experienced in fast-paced startups and sales
- Cross-Functional Collaborator
- Diversified knowledge of digital media and CPG
- Connector, Helper and Curious Problem Solver
Affiliations
- Co-Founder of Northwest Arkansas Fashion Week, an annual, week-long event merging "fashion for philanthropy."
- Past Member of Cobblestone Farm Board of Directors alongside CPG and Walmart Executive leaders
Timeline
Sr Director of Sales
Sabio, Inc.
07.2021 - Current
Sales Director
Ogury
06.2020 - 07.2021
Regional Sales Director
Aki Technologies
10.2018 - 06.2020
Director Of Sales And Marketing
inMarket
09.2017 - 10.2018
Sr. Account Executive-Shopper Marketing Sales
MaxPoint Interactive
05.2015 - 09.2017
Account Executive
RockTenn
10.2014 - 05.2015
Bachelor of Arts - Journalism/Advertising & Public Relations
University of Arkansas
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