Stella Barrett
Chicago
Summary
Results-driven Sales Director with 15+ years of experience in omnichannel media sales, specializing in data-driven digital media, programmatic, and retail media networks. Proven track record of developing and managing multi-million-dollar partnerships with CPG companies and agencies, including successful implementations with major retail media networks (Target/Roundel, Kroger, and Walgreens). Demonstrated expertise in strategic planning, revenue growth, and cross-functional team collaboration, consistently exceeding sales targets and developing new business opportunities.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Digital Sales Director
Strategus
01.2024 - Current
- Drive revenue through data-driven campaign strategies and multi-layered solutions
- Manage end-to-end sales process from prospecting to closing, consistently meeting and exceeding quotas
- Develop and maintain strategic relationships with key stakeholders and agencies
- Generate accurate sales forecasts and maintain robust pipeline through systematic demand generation
Digital and Linear Ad Sales Director
Scripps Networks
01.2019 - 01.2023
- Successfully implemented partnerships with Retail Media Networks including Target/Roundel, Kroger, and Walgreens, generating substantial ongoing revenue
- Achieved 10-15% YOY revenue growth through strategic territory development and new business acquisition
- Established first PMP deals with major holding companies and secured pioneering Direct IO CTV deals
- Exceeded quarterly revenue targets through strategic planning and effective territory management
VP Midwest Sales
Spotlight Cinema Networks
01.2017 - 01.2018
- Generated $600K in new business within first 6 months through aggressive prospecting
- Developed new accounts across various verticals, including retail and consumer brands
- Managed complex sales cycles and maintained strong client relationships
Senior Account Director, Sales & Marketing
TV One
01.2014 - 01.2017
- Tripled Starcom UF Billings and generated $2.5MM in new business
- Recognized as President's Club Winner for highest new business acquisition
- Managed multi-state territory relationships with agencies and direct clients
National Account Director, Marketing Partnerships
NCM Media Networks
01.2006 - 01.2014
- Consistently achieved 10%+ annual sales growth through strategic partnership development
- Secured company's first multi-year Upfront deal with key retail partner
- Managed $30MM per year integrated sponsorship deal with telecom client
Education
Master of Science - Marketing Communications
Roosevelt University
Bachelor of Business Administration - Marketing
Loyola University
Skills
- Extensive experience in retail media networks, digital media sales, and programmatic advertising
- Proven success in CPG and agency relationship management across multiple funding streams
- Advanced proficiency in CRM systems (Salesforce) and media platforms
- Expert in strategic planning and operational efficiency optimization
- Strong presentation and communication skills, with ability to lead dynamic client discussions
- Deep understanding of DSP, DMP, and PMP terminology and applications
Affiliations
- CIMA (Chicago Interactive Marketing Association): Board Member/Director Agency Relationships
Certification
TTD Certifications
IAB Certifications
Timeline
Digital Sales Director
Strategus
01.2024 - Current
Digital and Linear Ad Sales Director
Scripps Networks
01.2019 - 01.2023
VP Midwest Sales
Spotlight Cinema Networks
01.2017 - 01.2018
Senior Account Director, Sales & Marketing
TV One
01.2014 - 01.2017
National Account Director, Marketing Partnerships
NCM Media Networks
01.2006 - 01.2014
Bachelor of Business Administration - Marketing
Loyola University
Master of Science - Marketing Communications
Roosevelt University
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