Danielle Vinci
Mount Juliet,TN
Summary
Dedicated Marketing Professional with 10 + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.
Overview
11
11
years of professional experience
Work History
Account Director
Evoke North America
02.2022 - Current
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Conveys complex ideas/solutions to clients in a simplistic manner and Is always looking for ways to better serve the client and to grow their business
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Leads productive and informed project kickoffs, holding all team members responsible for providing required documentation
- Creative Evaluation/Strategic Evaluation: Evaluates creative product against strategic direction and provides constructive feedback
- Detects/anticipates strategic inconsistencies or potential problems - develops & sell solutions
- Leads team in developing breakthrough tactical plans that fully align to brand objectives
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients.
- Maintained up-to-date knowledge of industry trends and best practices, offering valuable insights to clients seeking competitive advantages.
- Directed client projects with eye for quality and customer needs.
- Developed comprehensive account plans to align client objectives with actionable strategies for success.
- Increased client satisfaction by effectively managing account teams and delivering exceptional service.
- Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
Group Account Supervisor
Precsisioneffect
10.2021 - 02.2022
- Negotiated contracts with clients, securing favorable terms and conditions for both parties.
- Evaluated campaign effectiveness using various metrics such as ROI or KPIs achievement which resulted in improved future strategies and client satisfaction.
- Helped clients' achieve goals with proactive management of available resources and deep understanding of current industry trends.
- Developed strategic plans to achieve short- and long-term revenue objectives.
- Leads and/or support calls with client and leadership, faculty, and /or client experts regarding content and direction
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
- Led portfolio of client partnerships using consultative, forward-thinking approach.
- Streamlined communication channels with clients, leading to increased trust and long-term partnerships.
- Championed clients' needs to internal teams, advocating for specific requirements and objectives to achieve targets and maximize satisfaction with company service.
- Implemented strategic account plans for key clients, resulting in sales growth and improved profitability.
- Obtained client buy-in for new proposals using polished and professional presentations.
- Managed budgets for client projects, ensuring cost-effective allocation of resources without compromising quality.
- Created effective, strategically-sound and innovative marketing communications plans.
- Established effective reporting systems for performance tracking, enabling data-driven decision-making processes.
- Conducted market research to stay informed about industry trends and provide valuable insights for clients'' ongoing strategies development.
- Developed strong relationships with internal teams to ensure seamless delivery of services to clients.
- Presented regular updates on account progress to senior leadership, showcasing successes and strategizing around challenges faced by the team or clients.
- Led team meetings focused on goal-setting, progress review, and constructive feedback sessions to drive overall performance improvement.
- Forecasted clients' needs effectively and offered innovative solutions for mission-critical objectives.
- Financial Management/Business Development: Identifies opportunities for organic growth within assigned accounts
- Directed account teams to achieve challenging profit targets by strategically evaluating options and implementing optimal solutions.
- Achieved revenue targets consistently through diligent pipeline management and accurate forecasting.
- Built relationships with customers and community to promote long term business growth.
Group Account Supervisor
PrecsisionValue
10.2021 - 02.2022
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, ensuring consistent messaging across all channels.
- Managed budgets and resources for multiple accounts, ensuring the efficient allocation of funds to meet client objectives while maintaining profitability.
- Coordinated closely with creative teams on campaign development, ensuring alignment with client objectives and brand guidelines for maximum impact.
- Developed and maintained strong relationships with key clients, leading to expanded business opportunities and increased account revenue.
- Assessed competitors'' offerings and strategies to identify opportunities for differentiation, driving business growth through targeted marketing initiatives.
- Maintained expert knowledge of industry trends through ongoing research and professional development activities, positioning the company as a thought leader in its field.
- Managed high-profile accounts, consistently meeting or exceeding project deadlines and financial targets.
- Implemented account management best practices, streamlining workflows and enhancing communication within the team for increased productivity and client satisfaction.
- Identified potential risks in client accounts, implementing mitigation strategies to protect both the company and the client from potential losses.
- Mentored junior staff members on best practices for account management, fostering a culture of continuous learning and professional development.
- Increased client satisfaction by proactively addressing account concerns and providing exceptional customer service.
- Engaged in daily communication with clients to establish and maintain positive working relationships.
- Oversaw financial management of accounts and budgeting for future estimates.
- Prepared and gave presentations to clients and other project stakeholders.
- Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
- Directed work of three team members focused on strong customer relations and service delivery.
Group Account Supervisor
Healthcare Success
11.2019 - 01.2020
- Negotiated contracts with clients, securing favorable terms and conditions for both parties.
- Evaluated campaign effectiveness using various metrics such as ROI or KPIs achievement which resulted in improved future strategies and client satisfaction.
- Helped clients' achieve goals with proactive management of available resources and deep understanding of current industry trends.
- Developed strategic plans to achieve short- and long-term revenue objectives.
- Coordinated with department heads to develop agency revenue streams and long-term strategies.
- Led portfolio of client partnerships using consultative, forward-thinking approach.
- Streamlined communication channels with clients, leading to increased trust and long-term partnerships.
- Championed clients' needs to internal teams, advocating for specific requirements and objectives to achieve targets and maximize satisfaction with company service.
- Implemented strategic account plans for key clients, resulting in sales growth and improved profitability.
- Obtained client buy-in for new proposals using polished and professional presentations.
- Managed budgets for client projects, ensuring cost-effective allocation of resources without compromising quality.
- Created effective, strategically-sound and innovative marketing communications plans.
- Established effective reporting systems for performance tracking, enabling data-driven decision-making processes.
- Conducted market research to stay informed about industry trends and provide valuable insights for clients'' ongoing strategies development.
- Developed strong relationships with internal teams to ensure seamless delivery of services to clients.
- Directed work of 2 team members focused on strong customer relations and service delivery.
Account Supervisor
precisioneffect
04.2018 - 10.2019
- Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
- Coordinated with creative teams to develop innovative advertising campaigns that exceeded client expectations.
- Managed high-priority accounts with exceptional attention-to-detail and commitment to achieving desired outcomes.
- Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
- Mentored junior account managers, contributing to their professional growth and success.
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
- Led successful ad campaign launches by effectively coordinating resources across multiple departments and stakeholders.
- Identified opportunities for upselling additional services to existing clients, increasing overall account value.
- Delivered timely reports on campaign performance, providing actionable insights for improvements.
- Partnered with account team director to drive long-term account planning, growth, and success.
- Presented persuasive sales pitches to secure new accounts, driving revenue growth for the company.
- Spearheaded initiatives aimed at improving internal workflows, leading to more efficient project completion timelines.
- Examined details of every account project and requirement, communicating concerns regarding quality or logistical limitations of expected procedures.
- Championed ongoing professional development among team members through training workshops and industry seminars.
- Developed strong client relationships, resulting in a higher rate of repeat business.
- Managed budget allocation and monitoring, ensuring optimal resource allocation for maximum ROI.
- Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
- Negotiated contracts with clients, securing favorable terms and conditions for both parties.
- Engaged in daily communication with clients to establish and maintain positive working relationships.
- Collaborated with cross-functional teams for improved campaign performance and client results.
- Wrote professional business correspondence and produced reports detailing updates.
- Prepared and gave presentations to clients and other project stakeholders.
- Established trust with clients by maintaining open lines of communication and promptly addressing concerns or issues.
- Reviewed individual components of marketing mix in new and unexpected ways, challenging conventions and assumptions and inspiring clients to do likewise.
Senior Account Executive
precisioneffect
01.2016 - 01.2018
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
- Brought in over $1 million in revenue while managing multiple high-profile accounts.
- Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility.
- Conducted regular client reviews to assess performance metrics, identifying areas for improvement and implementing necessary changes.
- Collaborated with cross-functional teams to ensure timely delivery of products and services, resulting in high customer satisfaction.
- Promoted company offerings to diverse customers with targeted and disciplined approach.
Account Executive
precisioneffect
01.2015 - 01.2016
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Attended networking events to build relationships and identify sales opportunities.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Executed successful sales strategies to convert leads into customers.
- Collaborated with internal teams to develop account strategy.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Account Coordinator
Lehmanmillet/precisioneffect
01.2013 - 01.2015
- Streamlined communication between clients and internal teams for seamless project execution.
- Ensured timely response to client inquiries by maintaining open lines of communication through email correspondence or phone calls.
- Escalated issues to appropriate channels as necessary.
- Fostered a positive work environment by actively participating in team-building activities and demonstrating commitment to the success of coworkers and clients alike.
- Maintained detailed records of account activities, ensuring accurate invoicing and budget tracking processes were in place.
- Updated internal databases with account information to maintain concise, clear records.
- Developed strong relationships with key stakeholders, fostering trust and long-term collaboration between clients and agency partners.
- Supported senior account managers in strategic planning initiatives aimed at growing existing accounts or acquiring new business opportunities.
- Organized regular status meetings with clients to review project progress, address concerns, and align on future objectives.
- Analyzed invoices to detect discrepancies, duplicate payments and overpayments.
- Facilitated weekly status reports, project documentation and client billing.
- Collaborated with creative teams to develop compelling advertising campaigns tailored to clients'' needs.
- Asked appropriate open-ended questions to discover customers' needs and requirements.
- Contributed to the ongoing development of internal processes for increased efficiency within the account management team.
- Monitored industry trends, keeping clients informed of relevant developments affecting their businesses.
Education
B.A. Public Relations/ Marketing -
California State University
Fullerton, CA01.2012
A.S. Liberal Studies -
Santa Barbara City College
Santa Barbara, CA01.2009
Skills
- Microsoft Office Suite
- Product launches
- Analytics
- CRM software proficiency
- Media Planning
- Advertising expertise
- Strategic Planning
- Salesforce Software
Timeline
Account Director
Evoke North America
02.2022 - Current
Group Account Supervisor
Precsisioneffect
10.2021 - 02.2022
Group Account Supervisor
PrecsisionValue
10.2021 - 02.2022
Group Account Supervisor
Healthcare Success
11.2019 - 01.2020
Account Supervisor
precisioneffect
04.2018 - 10.2019
Senior Account Executive
precisioneffect
01.2016 - 01.2018
Account Executive
precisioneffect
01.2015 - 01.2016
Account Coordinator
Lehmanmillet/precisioneffect
01.2013 - 01.2015
B.A. Public Relations/ Marketing -
California State University
A.S. Liberal Studies -
Santa Barbara City College