Practice Development Manager
Synchrony Financial/CareCredit
South Western States
11.2017 - Current
- Built strong working relationships to effectively understand and address opportunities for growing sales within my assigned territory.
- Owned a defined book of mid-to-large practices; prioritized accounts, set practice-level strategies, and select programs/cadence to meet goals
- Proactively identified and evaluated new business opportunities, enrolling new providers and managing the existing provider book, looked for ways to grow and scale both existing and new provider enrollments.
- Developed long term client relationships with physician offices, assisting them to identify and capitalize on growth opportunities while satisfying customer needs and sales requirements of CareCredit
- Engaged, in-person (and on occasion virtually), with office staff and doctors/owners to ensure clear understanding of the CareCredit program and successfully implemented action plans for increased usage of the CareCredit suite of financial products
- Drove engagement in scheduled, outcome-driven meetings
- Lead sales strategy and manage budget for my territory as part of a broader regional team
- Utilized and identified sales strategies - including prioritization, during provider visits and calls to achieve results; documented all activity in Salesforce
- Develop profound knowledge in the Dental, Veterinarian, Cosmetic and Wellness industries. to better understand and support providers with their specific needs
- Maintained knowledge and understanding of all Synchrony/Health & Wellness products, offerings, technology partnerships, current rates, and compliance requirements to support the usage within industry and region
- Met and exceeded additional performance measurements and KPI expectations based on provider visit reaction, territory management, industry segmentation, and visit goals
- Set business goals to both forecast and meet sales and credit application performance required for the territory
- Assisted with the commercialization of provider Point of Sale (POS) initiatives and products within assigned territory
- Partnered with industry account/product representatives, key opinion leaders and technology experts to effectively drive adoption and utilization
- Performed other duties, special projects, and attended industry/association trade shows as assigned
- Coordinated with the Enrollment team to ensure a smooth post-sale handoff and first-use activation
