Summary
Overview
Work History
Education
Skills
Additional Information
Work Availability
Quote
Timeline
Hi, I’m

Danna Jarrard

Market Your Brains Out
Waxahachie,TX
Danna Jarrard

Summary

A creative marketer with a knack for problem-solving with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction.

Strengths are problem solving, leadership and pushing the max ROAS of every campaign.

Overview

10

Years of marketing wizardly

13

Leadership Experience

Work History

WE Lending
Lake Forest, CA

Mortgage Branch/Marketing Manager
02.2021 - 10.2022

Job overview

  • Spearheaded loan officer training program to fill void in new employee education and onboarding
  • Managed team of new loan officers while delivering results from personal sales of $1M+/month
  • Executed paid marketing strategy that achieved mortgage leads at cost of $7/each while industry standard was $25/ea
  • Built referral partnership base by cold calling, networking, hosting events and using guerrilla style marketing tactics
  • Optimized marketing content by leveraging third party contractors

ASLR Marketing
Fullerton, CA

VP Sales and Marketing
09.2014 - 08.2022

Job overview

  • Led formation of two separate companies, taking them from $0 to $2.1 Million in monthly sales
  • Built two financial services B2C companies, one in student debt space, the other in consumer debt space
  • Developed and managed Marketing and Sales divisions
  • Built entire sales cycle from scratch; from initial contact to automated email retention funnels
  • All marketing was built from ground up leveraging social media paid ads and Google search ads
  • Followed up with an email & SMS marketing funnel
  • Deployed different SEO strategies to improve organic reach
  • Optimized marketing strategies to achieve 10x+ ROAS while boasting CAC of $250 while competitors were at $750+
  • Implemented B2B marketing campaigns to enroll affiliate organizations

CLG
Santa Ana, CA

Operations and Marketing Manager

Job overview

  • Built new sales process which increased sales volume by 36% in first six months
  • Spearheaded all reporting to forecasting future marketing needs
  • Managed both in house and third party marketing sources
  • Executed marketing strategy utilizing SEM to drive all sales for company
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.

AT&T Authorized Retailer
San Clemente, CA

Regional Sales Manager

Job overview

  • Rebuilt entire sales staff and took store from lowest producing, to highest producing location in region in six months; went from $25k/mo in revenue to $145k/mo in revenue
  • Promoted from store manager to regional manager
  • Expanded region from four wireless stores to seven in two years, developing company's second most profitable location
  • Built marketing events team to gain sales for wireless and digital TV products using various guerrilla style marketing tactics
  • Built sales training process to focus on customer service and benefit selling
  • Created sales call center from scratch
  • Increased company features revenue by $225k per month

AT&T Wireless
Anaheim, CA

Retail Sales Associate

Job overview

  • Sold wireless phones and equipment in retail sales environment
  • Monthly inventory of all products in store
  • Constantly training on new technology released in market
  • Customer service for all non sales related inquiries in store

Education

California State University - Fullerton
Fullerton, CA

Bachelor of Arts from Graphic Design

University Overview

Skills

  • Demand Generation
  • Google Analytics
  • Product Development and Launch
  • Team Member Development
  • Social Media Engagement
  • Marketing Program Management
  • Critical Thinking
  • Marketing Strategy Development

Additional Information

Additional Information
  • Looking for Remote, Hybrid and In Person positions.
Availability
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Quote

If you can dream it, you can do it.
Walt Disney

Timeline

Mortgage Branch/Marketing Manager
WE Lending
02.2021 - 10.2022
VP Sales and Marketing
ASLR Marketing
09.2014 - 08.2022
Operations and Marketing Manager
CLG
Regional Sales Manager
AT&T Authorized Retailer
Retail Sales Associate
AT&T Wireless
California State University - Fullerton
Bachelor of Arts from Graphic Design

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Danna JarrardMarket Your Brains Out