Danny Farman
Austin
Overview
9
9
years of professional experience
Work History
Key Account Director
SiriusXM, previously
10.2018 - Current
- Promoted from a sales executive to a key account director to drive successful advertising campaigns for top clients
- Selling podcast, streaming audio, video, and sports content to grow revenues with media agencies and clients directly
- Negotiating annual upfront and endeavor contracts at VP+ level clients to drive short-term and long-term success for advertisers
- Consistently achieving results YOY and proven ability to build and maintain strong client relationships, develop strategic plans and manage budgets.
Account Executive
LinkedIn
10.2016 - 10.2018
- Received LinkedIn Bravo recognition award for always demonstrating strong collaboration amongst peers
- Finished within top 10% for overall revenue and attainment in online sales organization and always exceeded quarterly goals
- Worked in auction-based environment to evaluate advertiser’s performance, brand awareness, and lead generation media strategies
- Worked with self-service and direct IO clients recommending bidding and optimization strategies (CPM, CPC, CPV, CPA, CPL, and MQL).
Account Manager
VEVO
03.2015 - 10.2017
- Worked on brand advertising video campaigns within the entertainment vertical (Amazon, Hulu, Fox, and Warner Bros)
- Collaborated with cross-functional teams (marketing, yield, ad ops, creative, and finance) to ensure clients and agencies were satisfied with their business growth and translated analytics into actionable insights.
Programmatic Account Manager
Rocket Fuel Inc
02.2014 - 01.2015
- Managing direct response, performance, and programmatic auto clients as it relates to ad trafficking, driving incremental revenue, optimization, performance, pacing, and reporting.
Education
B.A. - International Relations Political Science, Film & Digital Media
University of California
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University of Carlos Tercero
Additional Information
- RECOGNITIONS & INTERESTS , Recognitions Dean’s Honors List; Guardian Scholar; UCLA Scholarship Recognition Award; Microsoft Excel 2010 Certificate (Compumatics Los Angeles)
Timeline
Key Account Director
SiriusXM, previously
10.2018 - Current
Account Executive
LinkedIn
10.2016 - 10.2018
Account Manager
VEVO
03.2015 - 10.2017
Programmatic Account Manager
Rocket Fuel Inc
02.2014 - 01.2015
B.A. - International Relations Political Science, Film & Digital Media
University of California
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University of Carlos Tercero
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