Danny Iannelli

Senior client-facing digital strategy and SEO consultant supporting enterprise and high-growth brands. Act as a strategic liaison between marketing, product, and development teams—leading discovery, prioritization, and execution of SEO, content, and site optimization initiatives tied directly to business outcomes.

Key Responsibilities & Impact

• Serve as senior advisor across SEO, content strategy, and site architecture, translating business objectives into executable, prioritized digital roadmaps
• Lead end-to-end engagements from discovery through implementation, ensuring strategies are realistic, scalable, and aligned with technical and organizational constraints
• Evaluate site architecture, content ecosystems, and performance data to improve discoverability, engagement, and conversion across owned digital properties

Representative Client Engagements (via Apiary Digital)

• Radiant Logic • Digital Marketing Strategist & SEO Consultant (Aug 2022 – Dec 2024): Led full-funnel SEO strategy and execution, delivering 160% organic traffic growth and spearheading the migration of Brainwave into the primary Radiant Logic site, resulting in improved indexation and engagement (+13% indexed pages, +70% clicks, +62% CTR).
• Red Robin • SEO Consultant (Aug 2023 – Jul 2024): Owned SEO strategy across brand and location-based digital assets, contributing to a global menu initiative and driving 26.28% growth in sessions, 16.99% revenue growth, and 84.3% of targeted keywords ranking in the top 100.
• Tonal • SEO Consultant (Feb 2025 – Dec 2025): Led the SEO strategy for Tonal’s Shopify migration and site redesign, owning discovery, requirements, and execution across SEO, technical architecture, UX, and performance; guided cross-functional teams through launch and post-launch validation, identifying and prioritizing 30+ SEO, technical, and UX issues, stabilizing keyword visibility, improving mobile rankings, and materially improving page speed and crawl efficiency.

• Led senior leadership initiatives, managing a diverse team of marketing professionals to drive the market entry of a top-tier entertainment streaming service.
• Spearheaded product growth and subscription acquisition strategies across diverse paid media channels, including programmatic, social media, and search initiatives.

• Directed cross-functional teams in designing and implementing comprehensive digital marketing strategies across diverse channels and platforms.
• Designed comprehensive sales and marketing collateral that effectively communicates Sparxoo's strengths to current and prospective clients.
• Assessed current digital strategies and implemented corrective measures to improve client visibility and awareness through effective campaign development.

• Crafted tailored marketing solutions aimed at driving growth for small local businesses through effective digital channels.
• Directed digital strategy as primary liaison for clients' websites, social media profiles, email marketing initiatives, and overall online presence.
• Leveraged core digital platforms to monitor, analyze, and validate digital strategy effectiveness and traffic patterns.

Digitally centered business and digital strategy consultant supporting enterprise and global brands across SEO, eCommerce, digital transformation, and platform optimization. Served as a long-term client-facing advisor, leading high-impact initiatives that blended strategy, execution, and operational governance across complex organizations.

Key Responsibilities & Impact

• Acted as senior digital consultant across SEO, eCommerce, social, and platform initiatives—partnering directly with client stakeholders to align digital execution with business objectives
• Led discovery, strategy, and delivery for multi-year enterprise engagements, coordinating Corbus delivery teams, third-party vendors, and client leadership
• Oversaw digital performance analysis, optimization roadmaps, and ongoing governance across owned digital channels

Representative Client Engagements

• Procter & Gamble (Oral Health) • E-commerce & SEO Consultant (Jul 2020 – Jan 2021): Led organic performance analysis and optimization across 13 global Dental Care domains, delivering market-level SEO insights, executive reporting, and platform support across Sitecore and Magento environments.
• Esko • Client Partnership Manager (Nov 2017 – Feb 2020): Owned strategic partnership and delivery governance for an enterprise packaging software provider, managing cross-functional consulting teams, SOWs, and long-term platform implementations.
• Procter & Gamble (E-Store & Employee Shop) • Operations & Catalog Manager (Mar 2017 – Oct 2017): Managed day-to-day operations, product launches, and promotional execution for P&G’s eCommerce platforms, including support for the Olay Skin Advisor launch.
• MARS & Speedway • Digital Strategist (Feb 2015 – Feb 2017): Improved digital processes and social performance across enterprise brands, including leading a fan acquisition initiative that drove 300K+ new followers in three months.
• Procter & Gamble (Social Platforms) • Consultant & Project Manager (Jun 2012 – Feb 2015): Governed third-party vendors and SDLC execution for social applications, reducing development costs by 50% and accelerating delivery timelines by ~75%.

• Optimized multiple online stores and websites, including Hugo Boss, Rockport, Elie Tahari, Shiseido, and Tretorn, as the e-commerce department's SEO manager.
• Utilized page ranking and analytics tools to monitor and assess the progress of SEO strategies on client websites and social media platforms.
• Developed on-page and off-page SEO campaigns based on keyword research to generate high search volume and meet the target demographic's needs.