Danny Roach

Work History

Unapologetic Consulting LLC

12.2022 - Current

Developed and implemented promotional strategies to increase visibility of Unapologetic Consulting services to cannabis license holders in order to build and maintain build long-term client relations
Advised and guided clients through all phases of building out large-scale commercial grow facilities
Assisted clients in obtaining necessary licenses and permits from relevant authorities
Negotiated deals and contracts with suppliers to obtain best prices and quality of materials
Researched and monitored latest trends, technologies, and regulations in the cannabis industry

Greenlight Distribution

08.2020 - 12.2022

Proven deal closer in large-scale commercial cannabis equipment sales and major cannabis finance deals
Doubled first-year sales from $1.2MM to $3.2MM second year
Acquired new clients by utilizing social media platforms, cold calling/emailing, and networking at industry events
Successfully managed 100+ client accounts, providing exceptional customer service and addressing any issues or concerns promptly
MVP contributor for the company’s 800% growth in annual revenue sales
Used a consultative sales approach to understand and meet customer needs
Identified prospect needs and developed appropriate responses along with information on suitable products and services
100% client success rate in maintaining repeated business

Urban Rooster CBD

11.2018 - 03.2020

Established relationships with industry suppliers & local politicians involved with the Department of Agriculture
Successfully fundraised capital by obtaining business
partnerships & Investors
Executed large-scale commercial cultivation operations by creating company SOPs
Submitted research proposals to the Department Of Agriculture in order to obtain a commercial cultivation CBD license
Oversaw product inventory and monitored business activities
Founded & branded company products through
packaging, social media platforms, and organic grassroots communication

Colorado Caregiving

06.2014 - 12.2018

Built and established client relationships who held desires to obtain cultivation knowledge
Educated clients with horticulture skills and insight
for proper cultivation techniques
Established relationships with industry
vendors and implemented discount partnerships
Developed service plans in consultation with clients, and performed follow-ups assessing quantity and quality of services

Wellspring Collective

05.2007 - 06.2014

Implemented, applied, and mastered a weekly perpetual harvest cycle under 20K Sqft flower canopy space
Hired, trained, and managed staff for daily cultivation operations procedures
Regularly monitored, tracked, and purchased equipment and consumables inventory
Managed plant counts, labeling, strain
tracking and data inputs for MJFreeway software program approved by the Colorado MMED
Executed daily cannabis operations including
monitoring proper environment, clone propagation, plant transplanting, pest & disease control, harvest procedures, extracting methods and all stages that pertain to cultivation troubleshooting

Ganja Gourmet

09.2006 - 05.2007

Oversaw all cannabis retail operations
Headed marketing campaigns
Increased revenue through branding techniques, trade shows, and social media marketing campaigns
Enforced all Colorado MMED laws, rules, and regulations
Hired and educated staff by way of inventory control,
customer service techniques, strain, and product knowledge
Tracked company sales along with forecasting future industry trends