Dan Smith
Senior Product Manager
Charlotte,NC
Summary
Product Manager with 9 years experience in the eCommerce & Credit Card domain delivering customer centric products online. Running Agile Scrum team focused on product content services and front end experiences. Experienced in full funnel eCommerce and Credit Card experiences. Data-driven and customer focused, proficient in building relationships and working cross-functionally. Interested in expanding product knowledge and continuing education.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Senior Product Manager
One Main Financial
Charlotte, NC
01.2022 - Current
- Built customer chat within iOS and Android apps solving customer log in issues. Decreased call volume related to app issues from 30% to 7%.
- Built username recovery flow within app, allowing customers to retrieve their login information from shared platforms
- Enabled push notification flows within account onboarding and current customer base, allowing real time communication of alerts to customers.
- Building customer preference database to sync customer statuses across multiple products to meet compliance regulations.
- Creating backlogs for two new Product teams centered on customer feedback and communications channels within Cards business.
Product Manager
Lowe's
12.2019 - 01.2022
- Created and launched way for customers to configure paint options digitally and pick orders up in store
- By working through prioritization with digital and enterprise teams, delivered experience that is driving 600 bps lift in conversion for paint categories and will result in $90M in incremental revenue
- Led business case development and implementation for product comparison experiences creating multiple ways for customers to compare similar products and their attributes leading to increase of 6% lift in Add to Cart rates
- Built internal taxonomy and navigation backend and user interface utilizing Neo4J, Couchbase, and Kafka to sunset existing third party applications and streamline product categorization and flexibility for digital product data
Associate Product Manager
Lowe's
11.2018 - 12.2019
- Migrated entire Product Detail Page front end to React.js and moved backend services into GCP microservices
- Prioritizing and maintaining backlog for full stack Scrum Agile team of engineers and designers.
- Bridging gap between customers and products by developing KPIs and product roadmap for Digital 3D product experience, incorporating 3D assets into product services and driving front end product vision
- Defined customer problem and solution through partnering with User Experience, Engineering, and Data Analytics teams
- Develops product roadmaps through A/B test statistical analysis and data-driven decisions.
Senior Search Analyst
Lowe's
01.2017 - 01.2018
- Led analyst team monitoring KPIs and strategy to support business initiatives related to internal Search &
- Navigation customer experiences
- Focused on resolving customer problems by building Adobe Analytics dashboards and making data driven decisions
- Wrote business cases and user stories for key site enhancements, including algorithm updates and user experience changes
- Built requirements and user stories for Solr search engine implementation, increasing search term relevance and driving over 10M in annual revenue
- Developed strategy and road-map collaboratively with executive leadership for overall Search & Navigation team to support customer and business needs
- Developed key reports to optimize website functionality by implementing scoring algorithms in partnership with data science team and establishing KPIs for search results performance
- Led to over 5000 search terms being reclassified and drove increase of 50bps in Add to Cart conversion.
Search Analyst
Lowe's
01.2014 - 01.2017
- Saved over 500 hours annually of time spent in analysis, by designing and leading over 20 training courses for team members on analytics and data analysis using Alteryx and Adobe Analytics
- Worked cross functionally with merchandising stakeholder teams to enhance online search & navigation while monitoring KPIs on Lowes.com daily for new customer opportunities
- Helped spearhead project to enhance Ratings & Reviews program with several departmental team members which led to creation of new product team to provide enhancements to Lowes.com Ratings & Reviews and Q & A programs
- Resulting in 20% increase in review volume.
Taxonomy Analyst
Ettain Group, Lowes.com
01.2014 - 01.2014
- Researched products within the categories to ensure proper placement and relevant product data is beingportrayed to the customer with correct enterprise standards
- Designed and rebuilt product metadata to benefit the customer, digital merchandising and vendors whilemaintaining a strict controlled vocabulary and relevant attributes to enhance the Lowe's Product Descriptions forsearch optimization
- Worked collaboratively with team members to provide proof of concepts for review by Merchants and Online
- Category Managers using proposed site maps and mock category page designs, seeing the process through toproduction.
Product Analyst
Firefold.com
01.2012 - 01.2014
- Managed navigation and categorical structure for all new and existing products online.
- Developed business cases for proposed enhancements to site and product line expansion.
- Responsible for end-to-end product design from sourcing to marketing
- Delivered proof of concepts frompackaging, inventory, product content, and pricing
- Increasing margin over 50% while decreasing cost to thecustomer
- Oversaw multiple product lines including page content, metadata, product attributes, and image experiences.
- Communicated with dozens of vendors to gather best product content, product offerings, and categorical data toenhance the online experience for the customer.
Education
Central Piedmont Community College
Charlotte, NC 01.2006 - 01.2008
Skills
Cases, Road-mapping, Stakeholder Alignmentundefined
Timeline
Senior Product Manager
One Main Financial
01.2022 - Current
Product Manager
Lowe's
12.2019 - 01.2022
Associate Product Manager
Lowe's
11.2018 - 12.2019
Senior Search Analyst
Lowe's
01.2017 - 01.2018
Search Analyst
Lowe's
01.2014 - 01.2017
Taxonomy Analyst
Ettain Group, Lowes.com
01.2014 - 01.2014
Product Analyst
Firefold.com
01.2012 - 01.2014
Central Piedmont Community College
01.2006 - 01.2008
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