Paid Media Associate Manager
Deckers Brands, UGG
Goleta, CA
2019 - 2026
- Lead multi-channel marketing strategy and annual planning across all paid media and performance marketing channels, turning business goals into integrated, measurable programs.
- Consistently drove 10-20% year-over-year growth in revenue and user acquisition by owning end-to-end paid campaigns across all relevant paid media platforms, from planning and launch through measurement and optimization.
- Increased brand awareness and customer acquisition by 20% ahead of peak holiday and promotion periods, acquiring new high-intent audience segments that drove additional sales and loyalty sign ups.
- Regularly secured added-value brand lift studies through emerging tactics and platforms (CTV, DOOH, new social products) providing proof of impact and a model for future test-and-learn plans.
- Managed a $100M+ performance and brand media budget, controlling pacing, efficiency, and ROI and reallocating spend across channels and funnel stages based on KPIs.
- Built weekly, monthly, and ad hoc performance reports, translating channel data into clear recommendations that guide strategy for senior stakeholders.