Darlene (Dar) Miranda
Summary
Versatile product and customer leadership executive with a proven track record of delivering customer-driven solutions across the full lifecycle—from discovery and product strategy to adoption, retention, and growth. Adept at setting strategic vision and translating it into prioritized, executable roadmaps that drive business outcomes. Trusted influence leader aligning stakeholders across product, engineering, go-to-market, and client success. Passionate about solving customer problems and turning insight into great products, experiences, and long-term customer value. Experienced team builder and coach known for transforming product organizations and scaling high-performing, customer-centric teams.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Vice President, Customer Engagement & Advocacy
DailyPay
New York, NY
12.2023 - Current
- Extended product and UX leadership into customer engagement, applying discovery, user research, and lifecycle design to drive adoption, retention, and expansion.
- Founded and led Engagement Strategy and Enablement as productized functions, building repeatable frameworks that unlocked millions in expansion revenue.
- Led Client Advocacy as a product insight engine, including executive Client Advisory Boards, converting customer feedback into roadmap influence, GTM alignment, and net-new pipeline.
Vice President, Enterprise Product
DailyPay
New York, NY
12.2022 - 12.2023
- Identified and incubated new enterprise product lines and extensions by combining market research, customer demand signals, and brand leverage— potentially expanding revenue into tipping solutions, corporate communications, and next-gen shift management.
- Launched the company’s first down-market, self-service product, re-architecting product and operating models to unlock an entirely new customer segment and diversified revenue stream.
Vice President, Product, UX Design and Research
DailyPay
New York, NY
01.2021 - 12.2022
- Owned product strategy and roadmap for the core platform driving 95% of company revenue, scaling the product organization from 6 to 30+ across product management, UX design, research, and product operations.
- Built and institutionalized UX design, user research, and product operations, enabling the company’s transition from product-market fit to high-growth through customer-centered, scalable product development.
- Embedded deep user connection and data-driven discovery across the organization, translating usage insights into GTM positioning and product enhancements that accelerated adoption and revenue growth.
Vice President, Product Management
Sterling Check (Now First Advantage)
New York, NY
05.2019 - 01.2021
- Defined and owned product strategy across multiple teams, driving outcome-based roadmap planning and execution aligned to business growth.
- Launched new product lines in global identity and drug/health solutions, including employer COVID testing, generating $25M+ in net-new sales pipeline.
- Led cross-functional product delivery transformation, introducing lean product practices to accelerate releases and modernize how products were built and shipped.
Vice President, Product Management and UX Design
CommonBond
New York, NY
01.2018 - 05.2019
- Defined and owned product strategy across B2C and B2B portfolios, leading product and UX teams to deliver outcome-based roadmaps that drove ~35% lifts in conversion and revenue.
- Established a product- and customer-led operating model, launching a differentiated new product, securing the largest B2B partner contract, and embedding design thinking and experimentation to elevate team performance.
Head of Product
CredSimple (Now Andros)
New York, NY
01.2017 - 12.2017
- Reimagined product strategy and delivery for a pre-Series A company, aligning long-term vision to executable roadmaps, launching customer-centric core features, instituting disciplined release and prioritization practices, and embedding a Jobs-to-be-Done mindset to drive measurable customer and business value.
Vice President, Product Management and UX
Wickr (Acquired by AWS)
Newark, NJ
08.2015 - 09.2016
- Owned and scaled the product roadmap for enterprise messaging and conferencing, leading the company’s first enterprise software launch into a multi-billion-dollar market, establishing continuous delivery and agile practices, and building a high-performing product and UX organization.
Director, Product Management
RushCard (Now GreenDot Corporation)
New York, NY
06.2013 - 07.2015
- Owned online, card issuance, and mobile product roadmaps, delivering high-impact launches including mobile check deposit (driving 100%+ MoM adoption growth), a new acquisition website, redesigned prepaid cards, and IVR enhancements that accelerated customer acquisition.
Product Management - Various Roles
American Express
New York, NY
09.2005 - 03.2013
- Product Management, Online, and Mobile.
- Senior Manager, Business Development
- Senior Manager, Product Development
- Manager, Costco Co-Branded Card
Education
Bachelor of Arts - Economics
University of Pennsylvania
Philadelphia, PAMBA - Finance And Marketing
New York University, Stern School of Business
New York, NYSkills
- Public Speaker, Writer and Podcast Guest
- Product Management and Development
- Product Vision and Execution
- Roadmap Prioritization
- Growth Strategies
- Innovation/Design Thinking
- People Management
- Mobile Applications
- User Research
- Jobs to be Done
- Measurement and Analytics
- Tools such as: Jira, Confluence, ProductPlan, Trello, Optimizely and Full Story
- Client Success and Relationship Management
- Client Advisory Boards
- Fluent in Spanish
Languages
Spanish
Professional
Certification
Patent Owner: Controlling Access to Content
Affiliations
Client Advisory Board Member: UnitQ
Timeline
Vice President, Customer Engagement & Advocacy
DailyPay
12.2023 - Current
Vice President, Enterprise Product
DailyPay
12.2022 - 12.2023
Vice President, Product, UX Design and Research
DailyPay
01.2021 - 12.2022
Vice President, Product Management
Sterling Check (Now First Advantage)
05.2019 - 01.2021
Vice President, Product Management and UX Design
CommonBond
01.2018 - 05.2019
Head of Product
CredSimple (Now Andros)
01.2017 - 12.2017
Vice President, Product Management and UX
Wickr (Acquired by AWS)
08.2015 - 09.2016
Director, Product Management
RushCard (Now GreenDot Corporation)
06.2013 - 07.2015
Product Management - Various Roles
American Express
09.2005 - 03.2013
Bachelor of Arts - Economics
University of Pennsylvania
MBA - Finance And Marketing
New York University, Stern School of Business