Dara Hall
Sarasota,FL
Summary
A results-driven, top producing Business Development Director with over 15 years of expertise in growing multi-million dollar corporations by exceeding sales goals, developing and leading top-performing teams.
A proven sales professional, experienced in selling products and services across multiple channels. An ambitious leader who thrives and adapts in dynamic, markets and evolving industries. Excels in cultivating and maintaining professional relationships with B2C and B2B.
Overview
23
23
years of professional experience
Work History
Director of Business Development
Everything But The House
04.2021 - Current
- Leading a brand new division within a well established e-commerce platform in the online auction space.
- Increased new business development team revenue from $5M to $15M within 3 years.
- Personally exceeded annual quota by 140% in 3 years.
- Developed standard operation procedures for the outbound sales process.
- Implement daily pipeline management expectations, focusing on new lead generation, conversion, and contract execution.
- Optimizing the team's strengths to effectively identify customers by leveraging our company's value proposition.
- Evolving with industry trends, by exhibiting at national conventions/trade shows and acquiring new referral partners.
- Collaborated cross-functionally with operations and marketing departments to support client acquisition.
Group Manager
The RealReal
03.2020 - 03.2021
- Managed 18 Luxury Managers across the Southeast, driving over $5million in. sales, top 5 team in the company.
- Increased rep participation within first 6 months from 15%-33%; and overall conversion from 33% to 60%.
Provided weekly/monthly projections targeting industry specific KPI's through performance analysis.
- Monitored Salesforce Pipeline, setting clear prospecting expectations, focused on 50+ touchpoints/day, effective messaging and engagement, shadowed calls, and provided real time feedback.
- Developed individual performance trackers and monthly team pacing report, breaking down monthly goals and KPI progress.
Sales Manager
Macy's Department Store
09.2019 - 03.2020
- Managed all daily operations for four departments generating $8.6 million annually.
- Trained and mentored over 35 associates.
Surpassed sales goals in 2019 by $101K in Total Beauty, +1.3% to plan, vs. total company -0.5%. - Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Partnered cross-functionally with with Regional Directors, store management, and vendor partners, maximized volume driven events, leveraged new product launches and store exclusives.
Business Manager
Nordstrom
06.2018 - 09.2019
- Managed women's fragrance department and increased sales by 18% in 2018 from $850K to $1million.
- Developed sales team to consistently exceed sales quotas through industry specific sales training efforts, ranking 2nd in total beauty, top 10 in company.
- Cultivated relationships with key vendor partners, generated $14K on day one of exclusive product launch, driving new business acquisitions by leveraging Nordstrom customer loyalty programs.
- Analyzed sell through reports, partnered cross functionally with visual and logistics, successfully executed weekly sales events, gaining 10-15% in additional revenue.
Director of Business Development
Bonnie Nuit Fine Linen
06.2001 - 05.2016
- Launched high-end luxury retail boutique in new market, secured national vendor partnerships to provide exclusive product offerings.
- Executed $40K grand opening event, partnered with industry vendors, local professionals and delivered 5 star customer service, grew referral network, implemented client loyalty program.
- Developed monthly sales seminars, driving incremental sales by 20%, initial event generated $25k in revenue, coordinated effective marketing strategies.
- Increased sales to over $2 million with first 24 months, expanded to three locations, developed E-commerce
site, boosting sales by $300K annually. Purchased all merchandise for 3 boutiques.
Education
Bachelor of Arts - Political Science
Rollins College
Winter Park, FLAssociate of Arts - Paralegal Studies
Hodges University
Naples, FLAssociate of Arts - Culinary Arts
Lorenzo Walker Institute of Technology
Naples, FLSkills
- Strategic Planning
- Team Leadership
- Recruiting & Training
- KPI Performance & Tracking
- Data Analysis
- Salesforce Pipeline Management
- Multi-Channel Marketing Research
- Contract Negotiation
- Public Speaking
- Organizational & Interpersonal Communication
Affiliations
- NAEPC
- The Keys Guild
- NASMM
Timeline
Director of Business Development
Everything But The House
04.2021 - Current
Group Manager
The RealReal
03.2020 - 03.2021
Sales Manager
Macy's Department Store
09.2019 - 03.2020
Business Manager
Nordstrom
06.2018 - 09.2019
Director of Business Development
Bonnie Nuit Fine Linen
06.2001 - 05.2016
Bachelor of Arts - Political Science
Rollins College
Associate of Arts - Paralegal Studies
Hodges University
Associate of Arts - Culinary Arts
Lorenzo Walker Institute of Technology