Dariya Smailova
Summary
Dedicated and organized marketing and operations professional offering 12+ years of experience in a marketing, consulting and project management capacity. Proven expertise in crafting effective strategies and overseeing large-scale global projects, with a special focus on marketing. Skilled in collaborating with executive leaders and driving the success of marketing and operational strategies. Known for strong problem-solving abilities, analytical skills, and a high tolerance for ambiguity in fast-paced environments.
Overview
12
12
years of professional experience
Work History
Associate Director, Client Services
Google (Contract via Media Futures Group)
San Francisco, CA
01.2024 - Current
- Collaborating with diverse teams within MFG and Google Media Lab to achieve cross-functional goals across media partnerships and projects.
- Within the Agency Management team at Google Media Lab Operations developing and overseeing project plans, tracking progress, and reporting timelines.
- Managing obstacles, addressing roadblocks, and promptly updating stakeholders. Ensuring regional teams meet project deadlines.
- Maintaining accuracy and relevance by updating Google Media Lab and MFG materials.
- Providing global Google Media Lab and MFG teams with access to essential processes, tools, and quality standards for seamless performance delivery.
Media Operations Manager
Google (Contract via Artech LLC)
Mountain View, CA
03.2022 - Current
- Successfully coordinated projects and timelines for multiple agencies, ensuring successful delivery and stakeholder engagement.
- Managed approvals of 700+ marketing campaigns globally, representing over $4B+ global media spend.
- Managed global media financial audits with over $3B spend reviewed, identifying over $20M+ in recoverable funds.
- Led initiatives for process improvement, built project plans and managed progress of deliverables, reporting timelines and trackers.
- Collaborated with a central media team, marketers, multiple agency POCs and with other global project managers to ensure the completion of all cross functional and global goals across existing partner relationships, media commitments and projects.
- Ensured global teams and stakeholders have access to the right processes, tools and quality standards to ensure they can deliver quality performance with minimal to no disruption.
Media Activation Director
Transmission
San Francisco, CA
08.2021 - 03.2022
- Directed all aspects of media planning and activation across sales with $10B+ marketing budget.
- Formulated go-to-market strategies, including program management, marketing strategy/analytics, and content strategy.
- Successfully managed project schedules and clearly communicated potential issues to stakeholders.
Senior Digital Media Buyer
Vendo
Los Angeles, CA
01.2020 - 08.2021
- Led an eight-person team; coordinated paid media campaigns for 30 clients with a cumulative budget of $1.5B.
- Developed and implemented innovative strategies to capitalize on dynamic market conditions.
Head of Marketing
Gate Labs Inc
San Francisco, CA
04.2016 - 01.2020
- Led a marketing department of 4 people and coordinated a $5M marketing budget.
- Developed, implemented, and optimized campaigns for new product launches, generating $1M+ in revenue in one week.
Director of Digital Media
MobSocial Media Agency
San Francisco, CA
09.2012 - 04.2016
- Facilitated successful implementation of Facebook reach and engagement campaigns, raising follower count from zero to 3.9M+.
Education
Certificate - Project Leadership & Project Management 360
Cornell University
Ithaca, NY05.2023
Certificate - Digital Marketing Analytics
Massachusetts Institute of Technology
Cambridge, MA12.2020
MBA - International Business Management
Lincoln University
Oakland, CA05.2010
Skills
- Marketing Operations
- Strategic Planning
- Product Marketing
- Stakeholder Engagement
- Project Management
- Financial Analysis
- Compliance Enforcement
- Budgeting and Cost Optimization
Accomplishments
- G-suite, Marketo, Hubspot, Salesforce, Tableau, SEM Rush, Moz, Shopify, Google Data Studio, SQL, Asana, ClickUp
Timeline
Associate Director, Client Services
Google (Contract via Media Futures Group)
01.2024 - Current
Media Operations Manager
Google (Contract via Artech LLC)
03.2022 - Current
Media Activation Director
Transmission
08.2021 - 03.2022
Senior Digital Media Buyer
Vendo
01.2020 - 08.2021
Head of Marketing
Gate Labs Inc
04.2016 - 01.2020
Director of Digital Media
MobSocial Media Agency
09.2012 - 04.2016
Certificate - Project Leadership & Project Management 360
Cornell University
Certificate - Digital Marketing Analytics
Massachusetts Institute of Technology
MBA - International Business Management
Lincoln University
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