Dariya Smailova

AGO In Style:

• Spearheaded the creation and execution of a comprehensive sales and marketing strategy, significantly enhancing brand visibility and market presence.
• Overhauled the CRM system, streamlining client management processes, improving communication, and boosting overall sales efficiency.

Plandi.io:

• Led the development of a robust financial strategy, marketing approach, and growth roadmap, driving significant business expansion.
• Played a key role in securing Plandi.io’s entry into the prestigious Alpha program at Web Summit Qatar, setting the stage for future growth and partnerships.

Al Karal:

• Strategically packaged Al Karal’s business for international expansion, positioning them for global success.
• Created high-impact pitch decks and developed an export strategy that opened doors to new markets and critical partnerships, paving the way for their future growth.

• Collaborating with diverse teams within MFG and Google Media Lab to achieve cross-functional goals across media partnerships and projects.
• Within the Agency Management team at Google Media Lab Operations developing and overseeing project plans, tracking progress, and reporting timelines.
• Managing obstacles, addressing roadblocks, and promptly updating stakeholders. Ensuring regional teams meet project deadlines.
• Maintaining accuracy and relevance by updating Google Media Lab and MFG materials.
• Providing global Google Media Lab and MFG teams with access to essential processes, tools, and quality standards for seamless performance delivery.

• Successfully coordinated projects and timelines for multiple agencies, ensuring successful delivery and stakeholder engagement.
• Managed approvals of 700+ marketing campaigns globally, representing over $4B+ global media spend.
• Managed global media financial audits with over $3B spend reviewed, identifying over $20M+ in recoverable funds.
• Led initiatives for process improvement, built project plans and managed progress of deliverables, reporting timelines and trackers.
• Collaborated with a central media team, marketers, multiple agency POCs and with other global project managers to ensure the completion of all cross functional and global goals across existing partner relationships, media commitments and projects.
• Ensured global teams and stakeholders have access to the right processes, tools and quality standards to ensure they can deliver quality performance with minimal to no disruption.

• Directed all aspects of media planning and activation across sales with $10B+ marketing budget.
• Formulated go-to-market strategies, including program management, marketing strategy/analytics, and content strategy.
• Successfully managed project schedules and clearly communicated potential issues to stakeholders.

• Led an eight-person team; coordinated paid media campaigns for 30 clients with a cumulative budget of $1.5B.
• Developed and implemented innovative strategies to capitalize on dynamic market conditions.

• Led a marketing department of 4 people and coordinated a $5M marketing budget.
• Developed, implemented, and optimized campaigns for new product launches, generating $1M+ in revenue in one week.

• Facilitated successful implementation of Facebook reach and engagement campaigns, raising follower count from zero to 3.9M+.