Darla Lee Lawrence
Antioch
Summary
Experienced Store Manager with over 33 years in retail and operations, specializing in new store launches, team training, and staff mentoring. Proven leader in driving sales, building high-performing teams, and delivering operational excellence. Seeking to leverage expertise in coaching and store openings to support organizational growth and successful new store launches.
Quality focused Store Manager skilled at providing employees clear guidelines and targeted goals to drive sustained revenue growth, team efficiency and customer loyalty. Knowledgeable about recruiting, hiring, training and motivating qualified teams to meet and exceed objectives. Motivational leader, strategic planner and analytical problem solver with demonstrated record of retail success.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Store Manager
Bath & Body Works
Madison
08.2023 - Current
- Led the opening of a new store, overseeing all pre-launch setup, staffing, and merchandising execution.
- Managed the district's top-performing store for two consecutive years, achieving outstanding sales and guest satisfaction.
- Built and coached a high-performing team focused on accountability, culture, and consistent execution.
- Partnered with district leaders to implement new initiatives and operational strategies.
- Drove operational excellence through effective team management and process improvements.
- Ensured compliance with safety regulations and company policies during daily operations.
- Utilized sales management systems and productivity software to track performance and optimize results.
- Fostered an inclusive and engaging work environment to support team development.
Store Manager
Bath & Body Works
Goodlettsville
11.2015 - 08.2023
- Delivered strong sales and service results through focused team leadership and brand consistency.
- Developed multiple associates into management roles through structured training and coaching.
- Maintained high standards in merchandising, floor execution, and team engagement.
- Collaborated with peers and district leaders on store-level improvements and seasonal rollouts.
- Ensured operational compliance and effective inventory management.
Store Manager
Dress Barn
Nashville
02.2012 - 11.2015
- Led new store opening and managed full store operations, achieving strong year-over-year performance.
- Focused on customer relationship building and visual presentation.
- Consistently recognized for team morale and store standards.
- Led daily operations to ensure compliance with company policies.
Store Manager
Dress Barn
Murfreesboro
01.2011 - 02.2012
- Oversaw daily store operations and team performance.
- Maintained high standards in merchandising and customer service.
- Supported staff development and training initiatives.
Store Manager
Dress Barn
Smyrna
01.2010 - 01.2011
- Managed store operations and ensured excellent customer experiences.
- Supported merchandising and inventory processes.
Assistant Store Manager
Dressbarn
Spring Hill
03.2009 - 01.2010
- Assisted in daily store operations and team supervision.
- Supported merchandising and sales initiatives.
VP of Operations
Feather River State Bank
Yuba City
03.1989 - 06.2005
- Oversaw daily operations for multiple bank branches, ensuring regulatory compliance and operational efficiency.
- Managed accounting, financial statement preparation, and branch performance analysis.
- Led teams in achieving business objectives and maintaining high service standards.
- Implemented process improvements to increase productivity and customer satisfaction.
- Directed call center operations, supervising staff and optimizing customer service delivery.
Education
High school diploma or GED -
Sanger High School
Sanger, CABusiness - Some College
Yuba College
Marysville, CASkills
- Operations management
- Call center management
- Customer complaint resolution
- Engaging lesson design (student motivation techniques)
- Employment & labor law
- General manager experience
- Product demos
- Technical Proficiency
- Visual merchandising
- Project management software
- Data-driven decision making
- Loss control
- Data entry
- Team management
- Computer skills
- Microsoft Excel
- Profit & Loss Analysis
- Application Integration
- Microsoft Outlook
- Leadership
- Data analytics
- Team motivation (leadership skill)
- Team Training & Development
- Recruiting
- Financial Analysis & Reporting (Less than 1 year)
- Succession planning
- Coaching
- Basic math
- Deposits
- Performance Improvement (PI)
- Invoice payment processing
- Account management
- Sales management
- Stakeholder management
- Culture Building & Inclusivity
- Financial operations management
- DocuSign
- New Store Launch & Operations
- Sales
- AI
- Office management
- Digital transformation
- Retail industry sales team management
- Profit and loss analysis
- Profit & Loss statement
- Process improvement
- Sales management systems proficiency
- Revenue target achievement
- Performance management
- HR legal compliance
- Relationship selling
- Budget management
- Productivity software
- Regulatory compliance
- LMS
- Vendor management
- Customer retention
- Financial regulatory compliance
- Accounting
- Phone communication
- Guest Experience & Customer Engagement
- SOX
- Overseeing training
- Scalability
- Property management tools
- Contracts
- Workflow management (operations management method)
- Inventory management
- New Store Launch & Project Execution
- Financial analysis
- Managing budgets in a finance role
- Cash management
- Merchandising & Visual Presentation
- Sales development management
- Full cycle recruiting
- Analysis skills
- Compliance audits & assessments
- Revenue growth
- Entrepreneurship
- Organizational budget management
- Change management
- Accounting and finance experience
- Climbing
- Google Workspace
- Director experience
- Operations manager experience
- Sales team management
- Data Integration (Data management)
- Organizational skills
- Staff Training & Mentoring (Less than 1 year)
- Computer operation
- Customer relationship management
- Authentication
- Task prioritization
- Excel data analysis
- General ledger maintenance
- Team development
- Client relationship development
- Decision making
- Staffing management
- General management
- Vendor relationship management
- Financial performance report preparation
- Interviewing
- Computer literacy
- Presentation software
- Store Operations Management
- Call center experience
- Team training
- Bookkeeping
- Safety regulations
- Expense management
- Outdoor work
- Mentoring
- Financial statement preparation
- Attention to detail
- Hiring
- Mobile devices
- Sales analysis
- Financial reporting
- Typing
Certification
- Federal Reserve Bank Regulations E & J
- Fiserv Compliance Council
- Driver's License
- Automated Clearing House Certified
- Internal/External Audit Expert
- Visa Business School Graduate
Awards
2019 Selling Excellence Service Award Winner, 03/01/20
Languages
English
Willing To Relocate
- Destin, FL
- Fort Walton Beach, FL
Timeline
Store Manager
Bath & Body Works
08.2023 - Current
Store Manager
Bath & Body Works
11.2015 - 08.2023
Store Manager
Dress Barn
02.2012 - 11.2015
Store Manager
Dress Barn
01.2011 - 02.2012
Store Manager
Dress Barn
01.2010 - 01.2011
Assistant Store Manager
Dressbarn
03.2009 - 01.2010
VP of Operations
Feather River State Bank
03.1989 - 06.2005
High school diploma or GED -
Sanger High School
Business - Some College
Yuba College