Darren Anderson

Developed market plans for Celsius Holdings energy drink portfolio across retail accounts.

• Managed distributor partners to expand Celsius Holdings brand presence in local markets.
• Coordinated retail merchandising for Celsius Holdings coolers, displays, and shelf placement.
• Traveled in Central Region to lead sales efforts, implementing best practices for success. Constructed high-quality displays and identified opportunities to promote all three brands. Specializes in locating areas of improvement. Built and maintained partnership with Pepsi while leading local team.

• Managed territory accounts across grocery, convenience, and foodservice channels, driving energy drink sales growth.
• Monitored distributor inventory and replenishment needs across assigned territory to ensure optimal stock levels.
• Coordinated shelf displays and cooler placements in retail locations to enhance product visibility and accessibility.
• Presented Celsius product lineup to retail buyers and store managers.

• Directed daily warehouse operations for Blue Cloud Distribution teams.
• Supervised receiving, picking, packing, and shipping workflows.
• Monitored order accuracy across Blue Cloud Distribution fulfillment tasks.
• Managed equipment use, dock schedules, and material movement.
• Coordinated inventory counts and stock location organization.
• Trained associates on safety procedures and warehouse standards.
• Resolved staffing issues and escalated operational concerns.