Ernest Read
Gulf Breeze,USA
Summary
Results-driven sales and account management professional with a background in market development, forecasting, and district leadership. Builds strong customer relationships, analyzes sales trends, and works across teams to improve performance, support service goals, and drive revenue growth.
Overview
35
35
years of professional experience
Work History
Market Development Manager
Campbell's Company
Pensacola, Florida
06.2025 - Current
- Built Campbell's customer relationships through regular account visits.
- Analyzed sales data to assess the performance of current campaigns and adjust accordingly.
- Analyzed customer feedback to improve existing products and services.
- Built strong relationships with customers through excellent customer service.
- Provided training and guidance to team members on market development initiatives.
Order Forecasting Specialist East WM/Sam's/Kroger
Bimbo Bakeries USA
Gulf Breeze, Florida
07.2018 - 02.2025
- Managed and coordinated multiple projects while ensuring timely completion.
- Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives.
- Managed multiple tasks while adapting to changing priorities.
- Committed to delivering excellent customer service while working in a fast-paced environment.
- Responded quickly to meet customer needs and resolve problems.
- Troubleshot minor problems and escalated larger technical issues to ensure timely resolution.
- Collaborated with coworkers to efficiently complete projects.
- Attended training sessions to develop job-related skills and knowledge.
Walmart Import Account Manger Georgia
Bimbo Bakeries USA
Atlanta, Georgia
05.2014 - 07.2018
- Managed portfolio of accounts, delivering timely support and strategic guidance to enhance client satisfaction.
- Identified up-sell, cross-sell, and renewal opportunities, contributing to increased customer satisfaction and revenue growth.
- Cultivated strong client relationships through proactive communication and problem-solving.
- Built and established strong relationships with customers, enabling long-term partnerships.
- Collaborated with cross-functional teams such as marketing, sales, operations and finance to meet customer needs.
- Implemented account management processes to ensure delivery of quality service standards.
- Resolved complex customer issues in a timely manner while maintaining positive relationships with clients.
- Monitored and reported on key performance indicators to ensure efficient operations.
- Analyzed sales data to identify trends, opportunities and risks.
- Generated and presented analytical reports to senior management, highlighting account performance trends and insights.
- Advised clients on best practices for product utilization in order to increase efficiency.
- Developed strong networks with business executives and stakeholders to increase brand awareness and reputation.
District Sales Manager Atlanta Metro
Bimbo Bakeries USA
Atlanta, Georgia
01.2004 - 05.2014
- Developed and implemented a sales strategy that increased year-over-year growth by 20%.
- Established relationships with key customers in the region, resulting in long-term partnerships.
- Monitored competitor activity and pricing strategies to ensure competitive advantage.
- Conducted regular meetings with district staff to review progress and develop strategies for further improvement.
- Oversaw stores by reviewing sales reports and implementing staff changes to enhance performance.
- Visited struggling stores in region, implemented corrective strategies that prevented closures.
- Resolved major problems with customers, providing superior customer service.
- Traveled to stores within the region to monitor progress, sales records and general operations.
- Recruited and trained personnel within the assigned area.
- Analyzed market trends to identify new opportunities for product promotion and distribution expansion.
District Merchandising Manager
Coca Cola Enterprises
Atlanta, Georgia
12.1993 - 01.2004
- Consistently exceeded monthly sales targets by 10%.
- Identified opportunities for cost savings through process improvement initiatives, resulting in an 8% reduction in expenses.
- Trained store associates on effective merchandising techniques to improve product presentation.
- Analyzed sales trends and developed action plans to improve product placement and merchandising activities.
- Utilized analytics tools to identify areas of opportunity within existing markets.
- Implemented new technology solutions for tracking inventory data more efficiently.
- Resolved customer complaints swiftly, implementing corrective actions to enhance satisfaction.
Dealer Sales Representative
National Tire & Battery
Kennesaw, Georgia
09.1991 - 11.1992
- Built customer relationships for National Tire & Battery dealer accounts
- Prepared quotes and service estimates for dealer sales requests
- Presented tire and battery solutions to commercial customers
- Processed orders through NTB sales and point-of-sale systems
- Coordinated inventory checks with store and warehouse teams
- Resolved pricing and order questions for National Tire & Battery accounts
- Maintained accurate customer records and sales documentation
- Responded to customer inquiries in a timely manner.
- Developed and maintained relationships with existing customers to ensure repeat business.
Education
Bachelors - Business Administration
Georgia State University
Atlanta, GA, US04-1991
Skills
- Account management
- Sales strategy
- Sales forecasting
- Market analysis
- Revenue growth
- Customer relationship management
- CRM reporting
- Performance reporting
- Cross functional coordination
- Data-driven decision making
- Problem solving
- Negotiation skills
- Effective communication
- Customer service
- Relationship building
Personal Information
Title: Sales Account Manager
Accomplishments
- Finished 3rd in South East Market for all MDLs in a composite score of sales metrics
Timeline
Market Development Manager
Campbell's Company
06.2025 - Current
Order Forecasting Specialist East WM/Sam's/Kroger
Bimbo Bakeries USA
07.2018 - 02.2025
Walmart Import Account Manger Georgia
Bimbo Bakeries USA
05.2014 - 07.2018
District Sales Manager Atlanta Metro
Bimbo Bakeries USA
01.2004 - 05.2014
District Merchandising Manager
Coca Cola Enterprises
12.1993 - 01.2004
Dealer Sales Representative
National Tire & Battery
09.1991 - 11.1992
Bachelors - Business Administration
Georgia State University