Darryl Carter
Washington,DC
Summary
Strategic retail leader with 20+ years of progressive experience across sales, merchandising, operations, and team development. Proven track record in having growth to sales plan and previous year's sales volume. Currently driving customer engagement, through merchandise presentation, price changes, signage, visual execution, event set-ups, and reverse logistics as the Manager of Merchandise Execution at Macy's. I have expertise in visual merchandising, operational & omni-channel efficiency, creating strategically successful grassroots events, hiring & talent development. Adept at analyzing market trends, optimizing store presentations, and developing high-performing teams that deliver exceptional customer experiences. Ready to leverage comprehensive retail expertise in a Senior Leadership role where collaboration and innovative strategies drive organizational growth.
Overview
24
24
years of professional experience
Work History
Manager, Merchandise Execution
Macy's
Arlington, VA
12.2022 - Current
- Drive sales growth by implementing company initiatives, provide coaching, and recognizing team achievements to surpass performance goals. Oversee selling, Omni, operational support areas including inventory management, fulfillment, visual merchandising, equipment maintenance, and loss prevention strategies.
- Execute talent management processes, including conducting analyses, crafting career development plans, and overseeing hiring and training to bolster retention and minimize turnover. Develop a dynamic team to enhance customer engagement and foster memorable shopping experiences.
- Execute merchandise placement, price changes, signage, visual execution, event set-up, reverse logistics as well as seasonal floor planning maximizing price per square foot ultimately increasing gross margin and EBITDA.
- Enhanced customer satisfaction through effective management of sales and customer experience for ready-to-wear and men's apparel at Macy's. Built and maintained strong partnerships with vendor partners, buyers, educators, and community members to create a cohesive and interactive shopping experience.
Store Manager
Ann Taylor LOFT
Silver Spring, MD
12.2021 - 12.2022
- Managed monthly operations and budget, effectively reducing financial discrepancies. Increased growth over sales plan by 3% by optimizing quick and efficient omni-channel operations.
- Responsible for all recruiting, hiring, developing and coaching of staff.
- Implemented incentive programs and conducted advanced employee training to increase sales volume. Fostered a collaborative team environment to enhance performance and professionalism.
Selling and Support Captain
Macy's
Washington, DC
06.2018 - 12.2021
- Oversaw and coordinate the daily sales and support operations within various departments at Macy's, ensuring a seamless customer experience. Led a diverse team of associates, providing training and mentorship to enhance sales techniques and customer service skills. Analyzed sales reports and market trends to develop strategies that drove departmental sales growth and exceeded performance targets.
- Collaborated with the management team to implement promotional events and visual merchandising initiatives that increased foot traction and customer engagement. Fostered a culture of teamwork and accountability, inspiring staff to deliver high standards of service and contribute to a positive work environment.
- Additional Professional Experience: Restaurant & Hospitality Management
Restaurant Manager
Various Establishments
Washington DC Area
10.2008 - 06.2018
- Demonstrated commitment to professional growth by maintaining roles in restaurant and hospitality management, focusing on customer service, team leadership, and operational efficiency.
Denim Specialist
Barney's COOP
Georgetown, Washington, DC
02.2008 - 06.2008
- Conducted personalized client consultations to assess denim preferences, body types, and style aspirations, ensuring a tailored shopping experience at Barney's COOP.
- Maintained an in-depth knowledge of denim brands, ts, and trends to provide expert advice and recommendations to customers. Utilized strong sales techniques to meet and exceed personal and department sales goals, contributing to the store's profitability.
- Developed and nurtured relationships with repeat clients, providing exceptional service that fostered customer loyalty and repeat business. Conducted regular training sessions for new hires on product knowledge and sales strategies specific to the denim category.
Multi Store Visual Display
French Connection
New York, NY
09.2004 - 06.2007
- Coordinated with store managers and sales teams to design and install compelling window displays and in-store visual setups–including the arrangement of mannequins, fixtures, and signage–enhancing product visibility and promoting seasonal campaigns aligned with inventory levels and sales objectives.
- Liaised with the marketing department to ensure consistency between in-store visuals and overall brand marketing initiatives, and trained and supervised in-store visual merchandisers, fostering a team environment and enhancing display quality across all locations.
- Analyzed sales data and customer feedback to adjust visual strategies, contributing to an increase in sales performance and customer satisfaction.
Assistant Store Merchandiser
Urban Outfitters
Washington, DC
09.2002 - 09.2004
- Collaborated with the store management team to ensure visual merchandising consistency and store compliance with Urban Outfitters' brand standards.
- Assisted in the planning and execution of floor sets for seasonal changes and promotional events, effectively translating corporate visual directives into engaging in-store displays.
- Analyzed sales reports and customer feedback to make informed decisions on merchandise placement and adjustments, driving increased sales and customer satisfaction.
- Conducted regular walkthroughs to assess the visual impact of displays, making immediate adjustments to enhance the shopping experience and aesthetic appeal.
- Maintained an organized and visually appealing store environment, upholding the cleanliness and maintenance of displays, fixtures, and signage.
Education
Bachelor of Science - Business Administration And Finance
Southern New Hampshire University
Manchester, New Hampshire10-2027
Skills
- Customer service
- Team leadership, Time management
- Decision-making, Complex Problem-solving
- Staff training and development
- Strategic planning, Sales management
- Operations management, Inventory management
- Data analysis
- Effective communication
- Positive attitude
- Attention to detail
- Coaching and mentoring
- Customer relationship management
Languages
Spanish
Limited Working
Timeline
Manager, Merchandise Execution
Macy's
12.2022 - Current
Store Manager
Ann Taylor LOFT
12.2021 - 12.2022
Selling and Support Captain
Macy's
06.2018 - 12.2021
Restaurant Manager
Various Establishments
10.2008 - 06.2018
Denim Specialist
Barney's COOP
02.2008 - 06.2008
Multi Store Visual Display
French Connection
09.2004 - 06.2007
Assistant Store Merchandiser
Urban Outfitters
09.2002 - 09.2004
Bachelor of Science - Business Administration And Finance
Southern New Hampshire University