Daryl Richardson
Columbia,SC
Summary
Assisted start-up teams in developing business plans and marketing strategies. Supported revenue generation efforts through collaborative project work. Contributed to the overall growth of multiple start-ups.
Overview
7
7
years of professional experience
Work History
Business Development Specialist
BuWa Digital
West Columbia, South Carolina
01.2024 - Current
- Spearheaded client acquisition strategies, increasing the indoor digital billboard customer base by 10% across Columbia and surrounding areas.
- Built and nurtured relationships with local businesses, leveraging digital advertising to enhance their market visibility.
- Collaborated with the marketing team to develop custom SEO, website, and video ad packages tailored to small and mid-sized businesses.
- Represented the company at local chamber of commerce events and business expos, strengthening brand presence and forming strategic partnerships.
- Managed lead pipelines and CRM tools to streamline outreach and follow-ups, resulting in improved sales conversion rates.
Assistant General Manager
Touchdowns
Columbia, South Carolina
01.2024 - 01.2026
- Analyzed sales data and customer trends to develop and execute short- and long-term business strategies.
- Played a key role in enhancing operational efficiency and customer satisfaction.
- Recruited, trained, and supervised staff while fostering a collaborative and goal-oriented team culture.
- Planned and executed promotional events to boost brand visibility and foot traffic by 50%
- Managed daily financial operations, including cash reconciliation and tip distribution, maintaining strict accountability.
Assistant General Manager of Operations
The Cotton Gin
Columbia, SC
06.2020 - 11.2023
- Initiated and secured new business through cold calling, email marketing, and in-person outreach.
- Developed customized proposals and presentations to communicate product value and ROI to potential clients.
- Conducted credit screenings and coordinated the end-to-end installation process for solar energy systems.
- Represented the company at statewide marketing events, increasing brand awareness and generating leads.
- Leveraged CRM tools to track pipeline progress, customer interactions, and follow-up activity
- Achieved a 20% increase in sales by implementing targeted marketing campaigns and enhancing customer education on renewable energy benefits, resulting in new cliental.
Sales Representative
South Carolina Renewable Energy Commission
Columbia, South Carolina
07.2019 - 01.2020
- Initiated and secured new business through cold calling, email marketing, and in-person outreach.
- Developed customized proposals and presentations to communicate product value and ROI to potential clients.
- Conducted credit screenings and coordinated the end-to-end installation process for solar energy systems.
- Represented the company at statewide marketing events, increasing brand awareness and generating leads.
- Leveraged CRM tools to track pipeline progress, customer interactions, and follow-up activity
- Achieved a 20% increase in sales by implementing targeted marketing campaigns and enhancing customer education on renewable energy benefits, resulting in new cliental.
Education
Project Management Certificate - 35+hours
University of South Carolina
Columbia, SC02.2026
Bachelor of Science - Digital Marketing
Midlands Technical College
Columbia, SC2024
Bachelor of Science - Political Science
University of South Carolina
Columbia, SC05.2019
Cognate - Business Administration And Management
Lander University
Greenwood, SCSkills
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Google Docs, CRM systems & POS Systems
Sales Strategy: Skilled in lead generation, relationship-building, and customer retention
Planning and Coordination
Resource management
Leadership & Team Management
Stakeholder Communication
Budget Management
Problem Solving
Compliance and Standards
Time Management
Communication Skills
Digital Marketing
Timeline
Business Development Specialist
BuWa Digital
01.2024 - Current
Assistant General Manager
Touchdowns
01.2024 - 01.2026
Assistant General Manager of Operations
The Cotton Gin
06.2020 - 11.2023
Sales Representative
South Carolina Renewable Energy Commission
07.2019 - 01.2020
Bachelor of Science - Political Science
University of South Carolina
Project Management Certificate - 35+hours
University of South Carolina
Bachelor of Science - Digital Marketing
Midlands Technical College
Cognate - Business Administration And Management
Lander University