Toast
Dash Raynes
Operations Manager / Creative
Delray Beach,FL
Summary
Hospitality:
Experienced Operations Manager with 21 years in the service industry. Professional, diligent and knowledgeable. Proven ability to drive growth and enhance productivity through strategic planning. With a solid background in managing daily operations and driving team performance. Successfully led various projects, ensuring seamless execution and improved operational efficiency. Demonstrated strategic planning and effective communication skills. A proven ability to maximize team performance and increase bar sales through top-notch management skills and business acumen in marketing and inventory control. Motivated and familiar with all areas of both front-of-house (FOH) and back-of-house (BOH) operations. Excellent client relations and customer service abilities, combined with a solid background in mixology, team leadership, and business decision-making, make me a valuable asset. Eager to leverage industry experience, enthusiasm, and extensive bar/nightclub knowledge to take on new challenges and contribute to the growth of operations. Strong desire to drive business success and make a significant impact. Professional managerial candidate with deep understanding of operational excellence and team leadership.
Design:
Experienced Graphic Designer with 19 years of expertise in design, including brand identity, art direction, and project management. Skilled in researching and developing emerging creative concepts, staying up-to-date with current trends. Quickly understands complex client requirements and provides simple and logical solutions. Known for satisfying the demands of discerning clients with a creative flair, originality, and strong visual sense. Passionate about the craft. Goes above and beyond on every project, bringing a fresh perspective while maintaining the clients' original intent. Committed to continuous learning and believes in the importance of ongoing growth to stay at the forefront of design.
Overview
20
20
years of professional experience
3
3
Certification
Work History
Assistant General Manager
BOUNCE SPORTING CLUB DELRAY BEACH
01.2024 - 09.2024
- Managed high-volume nightclub operations, overseeing budgeting, staffing, and vendor management
- Implemented menu optimization strategies to increase revenue and improve customer satisfaction
- Ensured compliance with local and state regulations, including liquor laws and safety protocols
- Led staff training programs on service excellence, safety, and compliance to enhance customer satisfaction scores
- Managed restaurant service operations
- Ensured food quality and presentation standards were met
- Monitored and controlled costs, including food and labor expenses
- Conducted bar inventory counts to track inventory levels
- Conducted regular performance reviews, setting achievable targets for employees'' professional development while ensuring accountability towards individual goals.
- Developed strong relationships with vendors, negotiating favorable contracts that benefited the organization.
- Streamlined operations by implementing efficient processes and procedures, leading to increased productivity.
- Created innovative marketing and advertising campaigns to promote restaurant promotional offers and increase brand awareness.
- Evaluated department conditions and operations to determine strengths and areas for improvement.
- Coordinated with General Manager in different operational issues and promotional activities.
- Recruited, hired, and trained staff with maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Launched staff engagement programs in addition to a reporting tool that increased operational quality.
- Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
- Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
- Oversaw balancing of cash registers, reconciled transactions, and deposited establishment's earnings to bank.
- Conducted health, safety, and sanitation process evaluations to identify and remedy any violations immediately.
- Maintained kitchen cleanliness and sanitation through correct procedures and scheduled cleaning of surfaces and equipment.
- Trained staff on proper cooking procedures as well as safety regulations and productivity strategies.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
Creative Director /Graphic Designer
DESIGN CRE8TIV
01.2007 - Current
- Handled various design projects for clients including brand identity, merch design, multimedia design and print collateral
- Conceptualize and develop logo branding for various companies
- Flyer design for top national nightclubs
- Merch design for top touring a-list artists
- Developed email newsletters for various companies
- Aided in conceptual interior design for local nightclubs and bars
- Contributed to brand awareness and design of local and national brands
- Maintained credibility from the various clients and years of experience developing strong partnerships
- Created proper design structures to help various companies succeed
- Contracted and developed numerous EPK's for national artists
- Created company Standard Operating Procedures (SOP) for millions dollar companies
- Generated various design templates for online sales
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Transformed client ideas into compelling visual concepts, ensuring their vision was accurately brought to life.
Assistant General Manager
BOTTLED BLONDE MIAMI
02.2022 - 11.2023
- Developed and implemented VIP and loyalty programs to enhance customer retention and satisfaction
- Ensured strict adherence to safety regulations and liquor laws to maintain a compliant and secure environment
- Led a team of 60+ employees, focusing on customer service excellence and operational efficiency
- Collaborated with security and bartending staff to optimize peak hour operations
- Organized and promoted weekly themed events to attract a diverse clientele and enhance the nightclub's reputation
- Analyzed nightly sales reports to identify areas for improvement in product offerings and pricing strategies, leading to an increase in per-customer spending
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for the company
- Developed partnerships with local businesses, expanding brand's presence and community involvement.
- Facilitated team meetings to discuss targets and strategies, fostering collaborative work environment.
- Oversaw daily operations, ensuring all tasks were completed efficiently and to high standard.
- Negotiated with suppliers to secure cost-effective contracts, improving profit margins.
- Developed and implemented policies and procedures to improve customer service and satisfaction.
- Optimized scheduling practices to ensure appropriate coverage during peak hours while minimizing labor costs.
- Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Assistant General Manager
BOTTLED BLONDE DALLAS / BACKYARD DALLAS
09.2020 - 02.2022
- Collaborated with the General Manager to develop and implement strategies to enhance customer experience and increase revenue
- Managed inventory and ordering processes to ensure adequate supplies for nightly operations
- Conducted regular staff training sessions to maintain high service standards and promote team cohesion
- Oversaw scheduling and shift assignments to optimize staffing levels and meet operational needs
- Resolved customer complaints and issues in a timely and professional manner
- Implemented safety and security protocols to ensure a safe environment for staff and patrons
- Managed financial aspects of the business, including budgeting, forecasting, and cost control for optimal profitability
- Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention
- Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment
- Analyzed customer feedback data to identify areas of improvement and develop solutions
- Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
- Enforced quality assurance protocols to deliver ideal customer experiences
- Collaborated with other department managers on cross-functional projects, fostering a cooperative atmosphere that drove overall organizational success.
- Maintained detailed records of all transactions, ensuring accuracy in accounting reports required for tax purposes or audits.
- Participated in community outreach events, strengthening ties with local organizations while enhancing brand visibility.
- Oversaw daily operations, ensuring all tasks were completed efficiently and to high standard.
Operations Manager
BOTTLED BLONDE HOUSTON
02.2020 - 09.2020
- Assist in training new staff on service standards, safety procedures, and customer interaction
- Provided on-the-job guidance and mentorship to help staff develop their skills
- Established positive and effective communication among staff and organization leadership, reducing miscommunications
- Analyzed and reported on key performance metrics to senior management.
- Developed and implemented strategies to maximize customer satisfaction.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Conduct pre-shift briefings to communicate any special instructions, promotions, or customer service goals for the night
- Implemented quality control systems to boost overall product consistency and reliability.
- Oversee inventory on the floor, ensuring bars are fully stocked and staff has what they need while monitoring supplies
- Coordinate and oversee event setups, decorations, and DJ or live entertainment requirements
- Monitoring sales performance and encourage upselling among staff to maximize revenue while handling cash and credit transactions in collaboration with bar staff, including balancing registers and reconciling receipts at closing
- Monitor the floor to enforce health and safety regulations, crowd control, and emergency exit protocols
- Maintain a strong floor presence, engaging with customers to promote a welcoming environment while managing the VIP sections to ensure a high level of service for VIP guests
- Monitor costs such as drink inventory, staffing levels, and security needs, ensuring the operation stays within budget
General Manager
ELECTRIC HOTEL NIGHTCLUB
03.2018 - 10.2019
- Maintained all accounting such as preparing bi-weekly payroll, invoicing, cogs, and administrative controls
- Set and controlled pars while maintaining efficient cogs
- Restructured cocktail recipes and menu development based on guest trends/preferences and seasonal considerations
- Developed and executed marketing strategies to increase brand awareness and drive new clientele increasing sales and profitability.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Managed and optimized inventory costs through negotiating with suppliers
- Recruited, hired, and trained initial employees, working to establish key internal functions and outline scope of positions for the company and industry
- Oversaw talent booking and event logistics for various entertainment events including nightly guest list, table registration and general attendee tracking, social media material and presentation support
- Implemented and enforced new SOP systems for staffing, scheduling, security, and safety
- Conducted regular evaluations and reports on sales and event performance
- Designed and implemented innovative promotional materials and in-venue experiences to enhance customer satisfaction
- Changed prior club's negative reputation by increasing the customer service standards to above levels of efficiency as well as planning, organizing and implementing fun, new and entertaining events
- Managed a diverse team, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
General Manager
PRYSM NIGHTCLUB
03.2017 - 02.2018
- Oversaw and managed all venue day-to-day operations
- Increased revenue sales by 30% within 3 months
- Improved employee morale, motivation, and happiness; turnover was nearly zero
- Implemented nightlife promotions on 'Off' Nights; creating team building and additional new clientele
- Operated a fully functional tech driven venue with revenue in excess of $11M annually
- Managed 60+ employees ensuring daily / nightly tasks are completed correctly and efficiently
- Maintained all accounting, invoicing, cash, bar/food/inventory & cost, preparing bi-weekly payroll, and administrative controls, controlled company expenses
- Demonstrated skills accommodating private parties featuring corporate heads, sports figures and celebrities; credited with high degree of diplomacy resolving problems without sacrificing customer relations
- Generated recipe/menu development based on guest trends/preferences and seasonal considerations with negotiating inventory costs
- Secured sponsorships; booked talent, including musicians, artists, fashion shows and DJ's
- Coordinated event logistics, including nightly guest list and table registration and general attendee tracking, social media material and presentation support
- Maintained records of daily/nightly sales
- Preparing reports and evaluations of said events sending to upper management and ownership
- Implemented new SOP systems for staffing, scheduling, security and safety
- Developed an In-house team of 10+ venue ambassadors; bringing in additional revenue and new clientele
- Generated and instructed proper training of spirits, pour counts and cash handling for all the FOH
- Changed club's negative reputation by increasing the customer service standards to above par levels of efficiency as well as planning, organizing and implementing fun, new and entertaining events
- Created brand awareness designing weekly marketing and advertising promotional material, venue merchandise and adding to the overall cutting edge in-venue experience
- Responsible for an Aloha POS system updates, sales tracking and any issues
General Manager
The MID
01.2017 - 03.2017
- Conducted training of all FOH and BOH employees
- Followed alcohol awareness procedures for preventing intoxication and dealing with intoxicated Guests
- Generated guidelines to ensure cost control, while maximizing the guest experience
- Established and maintained elevated service standards throughout the venue
- Facilitated daily operations of the venue from open to close including detailed inventory
- Managed large party bookings and special events
- Operated a $8M annually venue
- Managed 40+ employees to ensure daily tasks are completed correctly and efficiently
- Managed daily operations of venue and other associated outlets
- Guaranteed guest satisfaction and resolution of any beverage inconsistencies
- Conducted payroll, scheduling and staff control while maintaining labor cost and reporting profit & loss
Graphic Designer / Graphic Developer / IT
CULTURE STUDIO
06.2011 - 03.2017
- Developed design deliverables that elevated, differentiated and functioned brand identity and strategy for over 200+ clients including Live Nation and Bravado with artists like Pearl Jam, Led Zeppelin, Black Sabbath, Madonna, Justin Timberlake, Justin Bieber, Bruce Springsteen, Prince, and more
- Along with Adidas and Reebok
- Translated complex concepts and data into compelling visuals for branding and media outreach
- Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic
- Contributed in the companies growth and innovation, being awarded Inc magazine's Inc 5000 fastest growing companies in America for three years in a row
- Conceived and created collateral on all projects contributing to marketing, advertising and design
- Responsible for daily production while delegating to a team of 5+ in house designers and illustrators with keeping to the assigned budgets to develop creative materials ensuing the quality, accuracy and integrity of the final design
- Generated design SOP for staff during onboarding and throughout their designer career
- Delivered production ready graphics in proper formatting for all including all assets for print and web
- Designed wireframes and compositions for new web projects
- Devised email strategies, including segmenting auto responders and marketing campaigns
CR Manager (Century Room (VIP Room)
The MID
09.2016 - 01.2017
- Greeted incoming customers in a professional manner and provided friendly, knowledgeable assistance
- Personal POC to all VIP clients
- Assessed urgency of priorities before accepting or declining appointments with upper management
- Oversaw POS systems for Cash Handling Requirements
- Conducted bar management techniques and duties within VIP room
- Monitored service distribution (bottle service timing, bar pouring, cash handling and etiquette)
- Managed 20+ employees to ensure daily / nightly tasks are completed correctly and efficiently
- Created initiatives to drive revenue
- Nightly reporting to upper management and owners on nightly revenue take and service
- Curator of music and production to ensure proper ambience at peak times
VIP Host
The MID
09.2013 - 09.2016
- Brought in $288K my first year as a VIP host with no experience
- Demonstrated genuine hospitality while greeting and establishing rapport with guests
- Prepared and maintained sanitary conditions for service staff
- Conducted training for new hire service staff including proper club etiquette, direction and presentation
- Demonstrated thorough knowledge of the champagne & spirits
- Executed daily production lists and weekly goals
- Performed all transactions in a cordial, efficient and professional manner
- Prepared checks itemizing total costs and sales taxes for clients
- Managed guest checks, collected cash and processed credit cards
- Oversaw the operation of all hosts and servers on staff
Bartender
The MID
09.2011 - 09.2013
Bartender
Sound-Bar
09.2006 - 09.2011
Graphic Designer / Fashion Designer
CHII CLOTHING CO
01.2005 - 06.2007
- Lead designer on all upcoming concepts for new season line
- Contracted print companies to utilize best possible materials for sourcing
- Examined sketches, sample articles and design specifications to ascertain number, shape and size of pattern parts
- Marking the finalized product for production
- Negotiated with vendors on availability, product specs, distribution, delivery deadlines and price
- Suggested merchandising and flow strategies based on current data, trends and forecasts
- Attended and participated in extensive trade shows and shoot rehearsals
- Created and promoted products and services by use of online marketing, advertising and video production
- Developed seasonal and brand style guides to promote Chii Clothing
- Supervised product creation and release
- Coordinated set design, propping and decoration in conjunction with art directors
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy
- Generated detailed specs and mood boards of final design concepts
- Developed new ideas with limited direction and varied internal needs
- Formatted text and graphics for blog posts, newsletters and other materials
- Maintained consistent use of graphic imagery in materials and other marketing outreach
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
Education
BACHELOR OF ARTS - GRAPHIC DESIGN
INTERNATIONAL ACADEMY OF DESIGN
Chicago, IL01.2007
ASSOCIATE OF ARTS - ADVERTISING COMMUNICATIONS
INTERNATIONAL ACADEMY OF DESIGN
Chicago, IL01.2007
ROMEOVILLE HIGH SCHOOL -
ROMEOVILLE HIGH SCHOOL
Romeoville, IL01.2003
Skills
- Project management
- Digital Marketing
- Graphic Design / Creative Direction
- Adobe Creative Suite
- Social Media Management
- Leadership and team building
- Staff training / Development
- Advertising / Marketing / Brand Management
- Cost analysis / Budgeting / Sales
- Salary structure / Compensation analysis
- Customer Relationship Management
- P&L Administration / ROI / Logistics
- Operations Management / Business strategy
- POS (Toast, Aloha, Micros, Silverware, RPower)
Certification
- CPR/AED Certification
- ServSafe Food Protection Manager Certification - National Restaurant Association.
- TIPS Commercial On-Premise Alcohol Server Training Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteOn-SiteHybridImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsStock Options / Equity / Profit SharingSoftware
Aloha
Rpower
Adobe Creative Suite
Microsoft Office
Timeline
Assistant General Manager
BOUNCE SPORTING CLUB DELRAY BEACH
01.2024 - 09.2024
Assistant General Manager
BOTTLED BLONDE MIAMI
02.2022 - 11.2023
Assistant General Manager
BOTTLED BLONDE DALLAS / BACKYARD DALLAS
09.2020 - 02.2022
Operations Manager
BOTTLED BLONDE HOUSTON
02.2020 - 09.2020
General Manager
ELECTRIC HOTEL NIGHTCLUB
03.2018 - 10.2019
General Manager
PRYSM NIGHTCLUB
03.2017 - 02.2018
General Manager
The MID
01.2017 - 03.2017
CR Manager (Century Room (VIP Room)
The MID
09.2016 - 01.2017
VIP Host
The MID
09.2013 - 09.2016
Bartender
The MID
09.2011 - 09.2013
Graphic Designer / Graphic Developer / IT
CULTURE STUDIO
06.2011 - 03.2017
Creative Director /Graphic Designer
DESIGN CRE8TIV
01.2007 - Current
Bartender
Sound-Bar
09.2006 - 09.2011
Graphic Designer / Fashion Designer
CHII CLOTHING CO
01.2005 - 06.2007
ASSOCIATE OF ARTS - ADVERTISING COMMUNICATIONS
INTERNATIONAL ACADEMY OF DESIGN
ROMEOVILLE HIGH SCHOOL -
ROMEOVILLE HIGH SCHOOL
- CPR/AED Certification
- ServSafe Food Protection Manager Certification - National Restaurant Association.
- TIPS Commercial On-Premise Alcohol Server Training Certification
BACHELOR OF ARTS - GRAPHIC DESIGN
INTERNATIONAL ACADEMY OF DESIGN
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