Dattlysha Simon

Brand & Content/ Enablement, November 2024 - May 2026

• Led cross-functional GTM execution for American Express' first new business card in 7 years, securing CEO approval for a new visual identity and brand standards.
• Drove 200,000+ impressions in 24 hours (5%+ above baseline) and 1,000% above-average post interactions via a single non-boosted social campaign.
• Accelerated launch timelines by aligning 4 distinct business units (Product, Risk, Ad law, and Marketing) and translating complex regulatory constraints into customer-ready messaging.
• Spearheaded internal enablement by building a tailored AI model for project tracking, utilizing advanced prompt engineering systems to synthesize complex updates for cross-functional stakeholders.

Marketing Strategy & Insights, May 2023 - November 2024

• Achieved 100% participant-reported applicability of new workflows by designing a cross-functional Marketing Learning Series addressing identified skill gaps.
• Secured EVP approval for first-of-its-kind Inclusive B2B Marketing Playbook by presenting internal audit and focus group insights to department meeting.

Multicultural Business Marketing, September 2022 - May 2023

• Achieved 100% utilization of $40M partnership funding by executing an omni-channel demand generation plan (paid search, display ads, partner communications).

• Increased project efficiency by 20% and team efficiency by 30% by optimizing cross-functional workflows and implementing Proof HQ automation.
• Managed $350k+ product marketing budget, aligning resource allocation with business objectives, and maximizing ROI.

• Reduced operational cost by 15% by conducting vendor pricing research and renegotiating contracts.
• Oversaw $100k+ in department budgets, delivering financial risk assessments and detailed reporting to leadership.