Dave Larson
Summary
Dynamic product management executive with proven track record of extensive revenue growth and strategic business development. Successfully spearheaded cross-functional teams bringing innovative products to market, enhancing brand positioning and growing market share. Highly-reliable, collaborative leader with ability to deliver results in fast-paced environments.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Vice President of Product Management
Flinn Scientific Inc
12.2018 - 03.2025
- Longest standing member of Executive membership team leading overall strategy for company.
- In charge of and maintained an assortment of 9,000+ finished good products.
- Mentored and managed product development team of scientists creating new intellectual property and innovative products.
- Performed competitor analysis and full product life cycle processes to fill gaps through white label and 3rd party vendor product addition
- Point person in charge of all internal new manufactured product development and launches.
- Led all new business partnerships and development. Negotiated contracts and deal points to successfully land and expand new growth opportunities.
- Spearheaded an entrepreneurial offshoot of the business that led to the creation of a 76% company revenue increase over a 5-year timeframe
- Created and maintained strategic pricing for entire product assortment leading to increase marketshare.
- Developed comprehensive product roadmaps aligned with business objectives and market demands that led to ontime launches and delivery to our customers.
- Enhanced customer satisfaction by proactively addressing user feedback and ensuring continuous improvement of existing products.
- Led quality assurance team and implemented rigorous testing procedures that ensured top-notch quality of our entire product assortment.
Director of Product Management
Flinn Scientific Inc
09.2015 - 12.2018
- Oversaw product assortment, design and roadmap and coordinated aspects of development and rollout.
- Enhanced market reach by leading data-driven, strategic product launches across key segments of the business.
- Expanded profit margin dollars by leading cross-functional efforts across Product Management, Global Supply Chain, Marketing and Sales teams.
- Worked collaboratively senior-level stakeholders and partners to continuously grow market share.
- Met strict deadlines, coordinating moving parts in product team and orchestrating well-designed flow.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.
- Delivered engaging presentations at industry conferences, showcasing company achievements and promoting brand awareness.
- Conducted market research to identify new opportunities and target markets.
Senior Catalog Manager
Flinn Scientific Inc
02.2012 - 09.2015
- In charge of entire finished good assortment presented in the company's main marketing tool- the big book catalog.
- Managed and executed all aspects of the catalog production including- pre-production, layout, photography, copy writing, paper procurement, press checks, quality and customer delivery.
- Increased product visibility by categorizing and tagging items effectively.
- Implemented quality control measures to maintain high standard of catalog content.
- Analyzed sales data to identify high-demand products and adjust listings.
- Collaborated with marketing team to develop promotional strategies for new products.
- Enhanced cross-departmental communication with regular catalog updates.
- Streamlined catalog review and production process to shorten update cycles.
Staff Scientist
Flinn Scientific Inc
02.1999 - 02.2012
- Developed and created 500+ new proprietary new products driving increased revenue, innovation and market share.
- Main point of contact for all scientific and technical customer support
- In charge of creation and development of the company's first eCommerce website
- Presented workshops at national conferences, showcasing the organization's commitment to safety and scientific education.
- Assisted team members in on-time completion of projects, ensuring smooth workflow.
Education
Bachelor of Science - Biology
Northern Illinois University
Dekalb, ILSkills
- Product strategy and roadmaps
- Competitive market analysis
- Team leadership
- Business development
- Product portfolio
- Product launch and lifecycle
- Brand development and positioning
- Growth strategy
Certification
Pragmatic Marketing- Build, Focus, Foundations and Launch Certification
Timeline
Vice President of Product Management
Flinn Scientific Inc
12.2018 - 03.2025
Director of Product Management
Flinn Scientific Inc
09.2015 - 12.2018
Senior Catalog Manager
Flinn Scientific Inc
02.2012 - 09.2015
Staff Scientist
Flinn Scientific Inc
02.1999 - 02.2012
Bachelor of Science - Biology
Northern Illinois University
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