Summary
Overview
Work History
Education
Skills
Accomplishments
Results And Accomplishments
Timeline
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Dave Parker

Dave Parker

McKinney,TX

Summary

Accomplished sports marketing executive with a proven track record of generating industry-leading ideas and developing unique corporate partnerships. Cultivated multi-million-dollar relationships and delivered long-lasting value and exceptional experiences for athletes and corporations through successful execution of local and national marketing campaigns. Extensive sports marketing expertise in securing, structuring and managing opportunities for athletes and companies. Widely recognized as a leader in client relationship management, communications, and NIL expertise. Possesses skills tailored to develop goal-oriented action plans that drive results.

Overview

2026
2026
years of professional experience

Work History

CEO

Parker Advisory Group
02.2021 - Current

Developed strategic consulting and educational ideas for NIL implementation.

  • Consulted with over 50 corporate partners and helped negotiate and structure athlete NIL contract terms.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Provided NIL educational advice to athletes, college students and businesses.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Fostered strong relationships with industry partners to expand business opportunities.

Partner/Brand Partnerships/Sports Marketing

Noble Sports Group LLP
01.2009 - 01.2021
  • Consult with corporate brands to connect with consumers through unique and creative brand partnerships
  • Created, negotiated, and managed the 1st Athlete Golf Brand Partnership with MLB.com that enabled clients to gain exposure through the MLB.com social media platforms
  • Initiated discussions between Stance Socks and MLB.com to become official partners of MLB
  • Played a role in discussions with KIND Snacks and the PGA Tour on becoming the 'Official Snack of the PGA Tour'
  • Coordinated with Nickelodeon on a partnership that was activated at The Players Championship to deliver authentic content to kids nationally, giving them an all-access pass to the world of golf
  • Clients have won over 80 PGA Tour co-sponsored events, including 3 Major Championships
  • Clients have played in 8 Ryder Cup and 8 President Cup International Competitions
  • Facilitated the recruitment, selection and signing of athletes for the firm and corporate partners
  • Cultivated new corporate consulting and partnership relationships
  • Collaborate with existing partners to manage social media interaction between player and fans

Owner/CEO

LSMG LLC
  • Negotiated over $100M in athlete contracts, including corporate brand partnerships
  • Managed over 35 athlete clients, as well as numerous corporate relationships in varied business sectors
  • Secured the Sports Illustrated magazine cover and feature article for a client, 'The Next Big Thing'
  • Coordinated and produced National TV commercials with PGA Tour Productions and clients, These Guys Are Good ads
  • Coordinated and secured a coveted feature in the Sports Illustrated Swimsuit Edition for a client and his wife
  • Secured, structured, and managed the first athlete brand partnership with the Dallas Cowboys
  • Developed and managed the first athlete brand partnership with Ernst & Young
  • Negotiated, structured, and managed the first athlete brand partnership with Sharpie/Newell Rubbermaid
  • Secured and managed the first athlete brand partnership with The Hartford
  • Created and managed the first athlete brand partnership with Major League Baseball
  • Managed all athlete partnerships with Upper Deck trading cards
  • Secured a partnership between NFL and Super Bowl MVP, Troy Aikman, and Tommy Armour Golf that was activated by a 10M ad campaign
  • Collaborated in building two golf courses, one with architect, Rees Jones and client called The Golf Club of Houston (formerly Redstone Golf Club) and Carter Plantation, which is part of the Louisiana Audubon Golf Trail
  • Managed the day-to-day business operations in the Plano, TX and Sydney, Australia offices

Education

B.B.A. - Business Administration, Marketing

University of Oklahoma
Norman

Skills

  • Customer relationship management
  • Strategic Marketing Development
  • Performance analysis KPIs
  • Athlete Talent recruitment
  • Athlete Promotion and Branding

Accomplishments

  • Served on the Collin College Sports Management Advisory Committee
  • Featured in a Sports Illustrated/Golf.com article 'Win-Win Deals: Inside Major League Baseball's PGA Tour Sponsorships'.
  • Profiled in Golfweek as one of the 'Top Guns' in the sports agent industry.
  • Named one of the 'Top 5 Agents' in a 'Power Issue' of Golf Digest.
  • Feature article in Avid Golfer’s 'Executive Spotlight'.
  • Former High School, College, and Professional Athlete.

Results And Accomplishments

  • Developed/Activated the first athlete brand partnership for MLB.com, that incorporated a PGA Tour player wearing the logo at PGA Tour events and coordinated a corporate hospitality program whereby existing and potential clients of MLB interact at PGA Tour events, All Star Game and World Series functions.
  • Developed and managed the Loren Roberts Celebrity Pro-Am for 10 years, that benefited the Le Bonheur Children's Medical Center which raised over $1 Million Dollars for the hospital.
  • Coordinated and produced National TV promotional videos of athlete clients with PGA Tour Productions.
  • Negotiated and consulted with FedEx in developing a promotion with its first PGA Tour player partnership. The 'Play Like a Pro' sweepstakes ran in 2,800 FedEx Office locations.
  • Coordinated a FedEx charitable promotion, 'Birdies for St. Jude Research Hospital' at roughly 1,200 FedEx Office stores to coincide with the FedEx St. Jude Classic.
  • Strategy/Implementation/Activation of Sharpie markers by professional athletes to consumers using a national promotion 'Sharpie Mini-Tour'.
  • Managed the Sharpie 'Autographs for Education' program, a national education campaign that used professional athletes and celebrities to ask everyday people for their autographs.
  • Developed and activated the first athlete brand partnership for Ernst & Young, that incorporated brand ambassadors wearing the headwear at PGA Tour events.

Timeline

CEO

Parker Advisory Group
02.2021 - Current

Partner/Brand Partnerships/Sports Marketing

Noble Sports Group LLP
01.2009 - 01.2021

Owner/CEO

LSMG LLC

B.B.A. - Business Administration, Marketing

University of Oklahoma
Dave Parker