DAVID A. NOVAK
Camarillo,CA
Summary
Marketing professional with expertise in online and offline strategies. Skilled in analyzing market trends to develop targeted campaigns for specific regions. Extensive background in retail management, focusing on operational excellence and customer satisfaction. Proven track record in leading teams and optimizing inventory processes.
Overview
27
27
years of professional experience
Work History
Store General Manager
The Wharf
03.2017 - 01.2023
- I was the supervisor for 26 Employees.
- Responsible for handling all sales activities.
- Has the ability to solve problems/disputes in a professional, courteous manner
- Design/prepare email ads sent to customers via email.
- Ensures that the store displays are up-to- to reflect the latest fashions
Sales Associate and Selling Manager
Ralph Lauren (Polo)
04.2016 - 03.2017
- Handled sales and developed customer relations in the Men’s and Ladies Departments. Add-on selling and up-selling specialist. Sold in all departments and performed all duties, including stocking and register. Refreshing retail management experience.
President/Owner
Tradewind Marketing
01.1996 - 03.2017
- Provided promotional items to both large and small companies. Advised small businesses and medium-size businesses on how to become more successful through marketing, sales and advertising.
- Analise and directs the direct-mail marketing programs for various clients.
Professor/Instructor
UCLA Anderson School of Business
01.1998 - 12.2015
- Created and developed the Principles of Marketing course, which is still being taught today. Courses taught: Principles of Marketing, Promotional Strategies; Professional Selling and Marketing; and Advertising and Sales Promotions for the Entrepreneurial Business.
Education
Bachelor of Science - Marketing
California State University at Northridge
Northridge, CASkills
- New Customer Acquisition
- Business Development
- Sales Force Management
- Brand Development
- Brand Recognition Optimization
- Retail Store Management
- Account Management
- Skilled Negotiator
- Knowledge of Market Trends
- Knowledge of Multi-Media Marketing
- Graphic Design
- Trade Shows
- Prospecting
- Store merchandising
- Team leadership and coaching
Timeline
Store General Manager
The Wharf
03.2017 - 01.2023
Sales Associate and Selling Manager
Ralph Lauren (Polo)
04.2016 - 03.2017
Professor/Instructor
UCLA Anderson School of Business
01.1998 - 12.2015
President/Owner
Tradewind Marketing
01.1996 - 03.2017
Bachelor of Science - Marketing
California State University at Northridge
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