DAVID BEREND
Montvale,NJ
Summary
Executive-level professional with over 20 years' experience in product development and sourcing. Passionate, business-minded employee with relentless dedication to the company and its mission. Extensive experience supporting the entire operational chain from the customer sale and market growth opportunities, to price negotiations, commercialization, margin oversight, manufacturing, branding, and marketing. Creates innovative concepts to keep brands relevant in today's ever-changing market, and works with a sales-oriented mindset, while keeping the company's brand integrity as top priority.
Overview
28
28
years of professional experience
Work History
President, Head of Product and Sourcing
DV8 Sourcing, LLC
08.2021 - Current
- Develops design deliverables to elevate and establish functional on-brand product to various footwear brands.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Established factory base to produce and engineer innovative constructions for women's footwear.
- Manufacture private label, design, develop, and produce footwear for Women in all footwear categories in multiple price points.
- Manage overseas office on all product, development, quality control and fit.
- Consistently increased growth each year.
President, Head of Product and Sourcing
Lust for Life Footwear
01.2014 - 08.2021
- Head of product and sourcing, directed design teams and followed through to sourcing, pricing, commercialization, and production.
- Communicated design concepts and direction, trend analysis and color direction, assortment merchandising by season and customer needs.
- Worked closely with key retail customers to develop brand assortment, marketing strategy, and sell-thru requirements.
- Orchestrated launch for seasonal new product assortments to expand brand market share.
- Built key global relationships.
- Worked with overseas suppliers daily to negotiate pricing and production timelines, follow-through with confirmation sample process and final delivery, overall production flow management, responsibility to quarterly/annual margin requirements.
- Constantly seeked new sourcing opportunities, extensive travel as needed.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
President of London Trash and London Rebel
Zigi NY
09.2011 - 12.2013
- Managed sales, product development, and production for two brands, domestically and internationally.
- Directed brand aesthetics and marketing initiatives for both brands.
- Built overall business from zero to $11m in two years.
VP of Product Development
Steve Madden Women's Wholesale division, Steve Madden Ltd
01.2007 - 01.2011
- Chief product expert, worked closely with Steve, President of Sales, and lead designer to provide direction for trend and design.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Responsible for all overseas sourcing and production of Steve Madden women’s wholesale.
- Generated additional $23m in first cost annual revenue with customers Bakers and Journeys.
VP
Steve Madden Landed Branded division, Steve Madden Ltd
01.2002 - 01.2007
- Managed $50m landed cost business in all aspects, including product development, sales, sourcing and production.
- Increased company growth through collaboration with sales and marketing departments
- Exceeded company margin requirements year over year
- Identified opportunities to improve business process flows and productivity.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Generated additional $23m in first cost annual revenue with customers Bakers and Journeys, which started at $4m in 2002.
Associate Product Manager
Licensed Brands, Marchon Eyewear
01.1996 - 01.1999
- Worked closely with designers to communicate trend analysis, frame concepts, and color direction;
- Liaised between design team and overseas suppliers, negotiated pricing for margin optimization,managed commercialization and production timelines.
Education
Bachelor of Science - Marketing earned
SUNY Oswego
Oswego, NY05.1994
Skills
- Pricing Strategies
- Quality Standards
- Customer Needs Assessments
- Brand Messaging
- New Product Introductions
- Margin Goals
- Multi-Tasking and Prioritization
- Creative Solutions
- Price Negotiation
- Profit Margins
- Market Analysis
Timeline
President, Head of Product and Sourcing
DV8 Sourcing, LLC
08.2021 - Current
President, Head of Product and Sourcing
Lust for Life Footwear
01.2014 - 08.2021
President of London Trash and London Rebel
Zigi NY
09.2011 - 12.2013
VP of Product Development
Steve Madden Women's Wholesale division, Steve Madden Ltd
01.2007 - 01.2011
VP
Steve Madden Landed Branded division, Steve Madden Ltd
01.2002 - 01.2007
Associate Product Manager
Licensed Brands, Marchon Eyewear
01.1996 - 01.1999
Bachelor of Science - Marketing earned
SUNY Oswego
Similar Profiles
AKSHAY VIVEKANANDANAKSHAY VIVEKANANDAN
Quality Assurance Technician at SucroCan Sourcing LLCQuality Assurance Technician at SucroCan Sourcing LLC
Aidan HennessyAidan Hennessy
Warehouse Assistant at Integrity Sourcing LLCWarehouse Assistant at Integrity Sourcing LLC
Luyolo MsekaLuyolo Mseka
Warehouse Packer & Scanner at DV8 Technology GroupWarehouse Packer & Scanner at DV8 Technology Group