David Crandall
Upland,CA
Summary
Seasoned Account Manager with 26-year history in sales and account development. Adept at leveraging people skills and business acumen to develop customized solutions and approaches that achieve dramatic results.
Overview
24
24
years of professional experience
Work History
Senior Account Manager
Kaman / KMC Music / Fender / Jam Ind.
11.2006 - 01.2019
- Effectively managed over 300 accounts concurrently to increase company revenue by 18%
- Developed and managed plans to grow territory more than 25% through customer onboarding and referral processes
- Organized client feedback and introduced streamlined process of replying to and rectifying complaints
- Liaised between account holders and representatives to resolve issues and maintain satisfaction of customers
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
Store Manager/Sales Manager
Colton Music Center
02.2004 - 11.2006
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Trained team members in successful strategies to meet operational and sales targets
- Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products
- Developed music lesson program, and grew weekly customers from 25 to 200
- Developed relationships with key partners, and launched Fender and Ibanez brands in store.
Store Manager/Sales Manager
Alta Loma Music
06.1995 - 02.2004
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products
- Trained team members in successful strategies to meet operational and sales targets
- Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets
- Coached over 20 sales associates in product specifications, sales incentives and selling techniques
- Answered product questions with up-to-date knowledge of sales and store promotions
- Mentored and trained over 30 sales associates for two store locations
- Prepared interesting and innovative visual displays to grab customer interest and promote sales
- Maintained and grew Music Lesson program to over 800 weekly customers/students.
Education
Vocational Degree - Audio Engineering And Production
Fullerton College
Fullerton, CASkills
- Order management
- Operations
- New account creation
- National accounts
- Customer Relations
- Cold Calling
- Staff Management
- Territory Management
- Product and service sales
- Customer rapport
- Inventory understanding
- Sales expertise
- Vendor management
- Scheduling
- Brand Management
- AIMsi
- Salesforce
- MS Office
Accomplishments
- 2012 Fender Inside Sales Rep. of the Year
- 2013 Fender Inside Sales Rep. of the Year
Additional Education
- Jeffery Gitomer seminars- bestselling author and speaker including:
- People don't Like to be Sold, But They Love to Buy
- Satisfied People will shop anywhere, Loyal People will Shop with You
- Motivation last for a Day, Inspiration Lasts for a Lifetime
- All things being equal, people will buy from someone they know
- Eddie Kay seminars including:
- Closing the sale
- Add-ons
- Get them off the phone and into your store!
- Up against the Wal-Mart
- How to get your staff to do what you want them to do.
- Bob Popyk training including:
- 10 Ways to Dramatically Increase Your Bottom Line
- The Secrets to Surviving the Tough Months
- Successful Marketing Strategies for Today's Piano Dealer
Personal Information
Title: Senior Account Manager
Timeline
Senior Account Manager
Kaman / KMC Music / Fender / Jam Ind.
11.2006 - 01.2019
Store Manager/Sales Manager
Colton Music Center
02.2004 - 11.2006
Store Manager/Sales Manager
Alta Loma Music
06.1995 - 02.2004
Vocational Degree - Audio Engineering And Production
Fullerton College
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