David Fraedrich
Walcott,ND
Summary
Driven Equipment Sales Consultant with 10+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
12
12
years of professional experience
Work History
Equipment Sales Consultant
Titan Machinery
Wahpeton, ND
04.2024 - Current
- Rebuilt customer confidence in this dealership location
- Built lasting relationships with clients through outstanding customer service interactions.
- Established long-lasting relationships with clients, leading to increased repeat business.
- Delivered Timely and Professional Equipment quotes to customers
Area Sales Manager
Titan Machinery
Glyndon, Minnesota
01.2020 - 04.2024
- Exceeded targets by building, directing, and motivating a high performing sales team.
- Profitably grew the business, including market share, in each location through organic “same store” growth
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Administered the CRM process and working with the sales team to maximize sales through efficient sales and marketing efforts and building strong customer relationships
Operations Manager
Fraedrich Transport, LLC
Enderlin, ND
04.2015 - 07.2019
- Managed a team of over 60 employees across 4 companies.
- Grew sales from $9M annually to over $20M annually and Tripled Pre-Tax Net income.
- Attended monthly City Council Meetings in our coverage area selling our service and winning the contracts against the green competition.
- Continually provided an exceptional customer experience by engaging employees and making timely, profitable, and customer-focused business decisions
- Identified and resolved unauthorized, unsafe or ineffective practices.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Devised processes to boost long-term business success and increase profit levels.
- Designed and Implemented an Employee Policy and Safety Manual
Business Manager
Titan Machinery
Bowdle, South Dakota
06.2012 - 04.2015
- Managed all aspects of the business for the assigned store.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
Education
Bachelor of Science - Business Management
St. Cloud State University
St. Cloud, MN06.2012
Skills
- Demonstrates strong verbal and written communication skills
- Demonstrates sales skills including the ability to sell opportunities, ideas, and concepts
- Keen attention to detail and high level of initiative, and ability to work independently
- Consistently exemplifies Titan Machinery’s Core Values
- Ability to respond quickly, accurately, and professionally to demands and requests from customers and employees
Timeline
Equipment Sales Consultant
Titan Machinery
04.2024 - Current
Area Sales Manager
Titan Machinery
01.2020 - 04.2024
Operations Manager
Fraedrich Transport, LLC
04.2015 - 07.2019
Business Manager
Titan Machinery
06.2012 - 04.2015
Bachelor of Science - Business Management
St. Cloud State University