David Fraedrich
Walcott,ND
Summary
Driven Equipment Sales Consultant with 10+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
12
12
years of professional experience
Work History
Equipment Sales Consultant
Titan Machinery
04.2024 - Current
- Rebuilt customer confidence in this dealership location
- Built lasting relationships with clients through outstanding customer service interactions.
- Established long-lasting relationships with clients, leading to increased repeat business.
- Delivered Timely and Professional Equipment quotes to customers
Area Sales Manager
Titan Machinery
01.2020 - 04.2024
- Exceeded targets by building, directing, and motivating a high performing sales team.
- Profitably grew the business, including market share, in each location through organic “same store” growth
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Administered the CRM process and working with the sales team to maximize sales through efficient sales and marketing efforts and building strong customer relationships
Operations Manager
Fraedrich Transport, LLC
04.2015 - 07.2019
- Managed a team of over 60 employees across 4 companies.
- Grew sales from $9M annually to over $20M annually and Tripled Pre-Tax Net income.
- Attended monthly City Council Meetings in our coverage area selling our service and winning the contracts against the green competition.
- Continually provided an exceptional customer experience by engaging employees and making timely, profitable, and customer-focused business decisions
- Identified and resolved unauthorized, unsafe or ineffective practices.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Devised processes to boost long-term business success and increase profit levels.
- Designed and Implemented an Employee Policy and Safety Manual
Business Manager
Titan Machinery
06.2012 - 04.2015
- Managed all aspects of the business for the assigned store.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
Education
Bachelor of Science - Business Management
St. Cloud State University
St. Cloud, MN06.2012
Skills
- Demonstrates strong verbal and written communication skills
- Demonstrates sales skills including the ability to sell opportunities, ideas, and concepts
- Keen attention to detail and high level of initiative, and ability to work independently
- Consistently exemplifies Titan Machinery’s Core Values
- Ability to respond quickly, accurately, and professionally to demands and requests from customers and employees
Timeline
Equipment Sales Consultant
Titan Machinery
04.2024 - Current
Area Sales Manager
Titan Machinery
01.2020 - 04.2024
Operations Manager
Fraedrich Transport, LLC
04.2015 - 07.2019
Business Manager
Titan Machinery
06.2012 - 04.2015
Bachelor of Science - Business Management
St. Cloud State University
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