Knowledgeable District Manager with proven track record in overseeing multiple locations and driving operational excellence. Successfully managed teams to improve customer satisfaction and streamline processes. Demonstrated leadership and strategic planning skills to achieve business goals and foster team collaboration.
Overview
27
27
years of professional experience
Work History
Senior General Manager-West Texas
TruFit Athletic Clubs
12.2018 - Current
Trained and developed new General Managers including (Nate-Amarillo, Jackie-34th, Liberty-Midland Odessa), Assistant Managers, and Sales Representatives on sales processes, product knowledge, selling techniques, and company policies/procedures
Instilled and have led by example proper TRU Fit KPI practices for all sales team members
Developed and implemented strategic sales plans to penetrate optimum results, resulting in month over month total increase in club and market growth
Managed a dynamic general manager team and sales representatives covering multiple cities across Texas, providing guidance and support to achieve individual and team goals
Conducted regular performance evaluations of sales team members, identifying areas for improvement and implementing training programs accordingly
Evaluated sales reports and updates to sales staff, highlighting key performance metrics and areas for improvement to sales team
Utilized data analytics tools to track sales performance metrics and identify areas for improvement or optimization
Developed and implemented strategic sales and service plans to drive ranking #1 consistently in the organization
Developed and implemented updated GFP for multiple locations
Trained and developed best practices on POSR presentations
Trained and developed best practices setting the S&P and Fast Starts for multiple locations
Introduced the Tru Fit Home to all new employees with the WHY behind it
General Manager (Lubbock Market-Multiple Locations)
Body Works
07.2014 - 12.2018
Managed a diverse team of Managers across multiple positions, consistently exceeding monthly and quarterly sales targets
Goal setting based on fixed and variable expenses to determine revenue needs to exceed profit
Developed and implemented strategic sales and service plans to drive attrition ranking #1 consistently in the organization
Developed and implemented strategic sales plans to drive revenue growth in assigned district, resulting in 21% increase in sales year-over-year
Provided ongoing training and coaching to sales team members, improving their product knowledge and closing techniques
Conducted regular performance evaluations of sales team members, providing constructive feedback and implementing performance improvement plans as needed
Led weekly/monthly district meetings to communicate sales training tactics, PT opportunities, optimum goals, provide updates on performance metrics, and address any challenges or concerns
Roll play with key players, developing and implementing training and development that consistently lead to optimum results throughout multiple locations
Provides direct oversight of 40+ employees in a 37,000 sq
Foot facility, multiple locations; ensuring excellent customer service, sales, operations, training and development, and service
Manage employee hiring, training for all departments (locations) while actively leading in exceeding sales goals
Expert in utilizing interpersonal communication skills for customer relations, employee management, and a dynamic leading of sales team and staff
Design and utilize personalized strategies, maximizing resources for client satisfaction and optimum outcomes
Effectively created and strategically instrumented avenues to consecutively increase the monthly draft, which lead to generating a company profit in the longest established for years 14’, 15’ 16’ 17’ (Bodyworks) All years (Tru Fit)
Area Director
Gold’s Gym, Kinetix Health Clubs, Carolina Fitness, Pivotal Fitness
01.1998 - 07.2014
Over 30 years in the health club industry management
Goal setting based on fixed and variable expenses to determine revenue needs to exceed profit
11 Presales- involved in site location, lease negotiations, equipment orders and placement, preselling memberships to achieve quick profitability
Area Sales Manager/Director- Charlotte, NC., Charleston, SC., Winston Salem, NC., High Point, NC., Raleigh, NC., Garner, NC., Cary, NC., Spartanburg, SC., Boiling Springs, SC., Clemson, SC, Texas
Excel in recruiting, training and promoting health club professionals
Breaking records in multiple locations and states
Managed and operated health clubs up to 64,000 square feet, including indoor basketball courts, tennis, racquet ball, indoor and outdoor swimming facilities
Managing, developing, and operating fitness programs, group x programs with over 50+ classes per week, in multi-group fitness rooms, and multiple facilities
Expert in driving teams to achieve monthly budgets, (multiple locations)
Expert in driving staff in setting over 80% of all new members appointments with the personal training department to drive the personal training revenue to a higher level, (multiple locations)
Expert in team building and training of staff in every department, (multiple locations) in overall effectiveness in every avenue, and area that makes the club successful for optimal outcomes of success
Experience in developing and training all operating systems for all departments, auditing departments accordingly
Implementing all aspects of organizational expectations in customer service training, and new hire training
Doing so by inspecting what is expected
Education
Bachelor of Arts - Business
Western Carolina University
Cullowhee, NC
Skills
Staff Training and Development
Operations Management
Strategic Partnerships
Staff Training
Personnel Management
Organizational Development
Operations Oversight
Sales Development
Sales management
Workforce Planning
Key Performance Indicators
Sustainability Initiatives
Professionalexpertise
Over 30 years in the health club industry management
Goal setting based on fixed and variable expenses to determine revenue needs to exceed profit
Excel in recruiting, training and promoting health club professionals
Breaking records in multiple locations and states
Expert in driving teams to achieve monthly budgets
Expert in team building and training of staff in every department
Eagle Awards
Multiple Years of Breaking Sales Records (Year Over Year) W/American Club Systems
Managing over 90 Health Clubs Nationwide
Timeline
Senior General Manager-West Texas
TruFit Athletic Clubs
12.2018 - Current
General Manager (Lubbock Market-Multiple Locations)
Body Works
07.2014 - 12.2018
Area Director
Gold’s Gym, Kinetix Health Clubs, Carolina Fitness, Pivotal Fitness
01.1998 - 07.2014
Bachelor of Arts - Business
Western Carolina University
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