Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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David Harrell

David Harrell

Lake Harding,AL

Summary

Highly accomplished healthcare industry expert with a proven track record of success in structuring, growing, and managing relationships within the Enterprise Healthcare sector. Possessing a strong entrepreneurial spirit, at the forefront of adopting and promoting Cloud and AI technology. Specializing in building strategic partnerships and effectively managing them for providers, payers, TPAs, and health systems. Results-oriented executive professional consistently delivering impactful organizational growth and spearheading strategic initiatives. Skilled in leading and inspiring teams to align with company goals and fostering a culture of excellence. Renowned for adaptability, driven by achieving measurable results through effective collaboration and leadership.

Overview

42
42
years of professional experience

Work History

Founder and President

Lakeshore Healthcare Strategies
01.2015 - Current
  • Company Overview: Lake Harding, AL
  • Investing and consultative mentoring of healthcare startups and mature companies to succeed in the healthcare market with growth and revenue acceleration, by taking advantage of a wide array of industry relationships, experience, and building channel partners for rapid market penetration
  • Lake Harding, AL

Director of Enterprise and Key Accounts

Pacemate, LLC
09.2022 - 12.2025
  • Company Overview: Pacemate is a 6-year-old company specializing in remote cardiac Implantable Electronic Devices monitoring.
  • I expanded the Pacemate footprint to include 4 of the largest healthcare systems in the nation and led Key Account Management for retention and growth.
  • With the acquisition of PaceArt Optima from Medtronic in Q4 of 2024, PaceMate became the world's largest CV remote monitoring company.


Area Vice President of Sales

Innovaccer
07.2020 - 07.2022
  • Initial member of an experimental Enterprise Sales Division, targeting large health systems. And payers.
  • Focused on the use of data curation, analytics, and AI for support of caregivers at the point of care.
  • Supported successful participation in Value-Based Care programs.


Executive Director of Enterprise Sales

athenahealth
10.2001 - 12.2015
  • Company Overview: Watertown, MA
  • First member of the Enterprise Sales Team charged with moving athenahealth into the major health system market.
  • Key deals closed included Community Health Systems, Vanguard Health (Tenet), LifePoint Health, Capella Health, Quorum Health, and more.
  • Responsibilities required directing 40 senior, collaborative resources carrying an annual quota of $12m, with annual recurring revenue of $100m
  • Areas of focus included consultation for maximum performance, revenue cycle management, electronic medical records, patient engagement, population health management, value and quality-based reimbursement, and business analytics.
  • Forged strong relationships with C-Suite, providing regular updates on organizational progress and soliciting their expertise when needed.

Co-founder and CEO

Harwood Associates Inc.
01.1989 - 01.2001
  • Company Overview: Columbus, GA
  • Co-founded and CEO of Harwood Associates which grew to be one of the most successful Medical Manager EHR Software (Sage) distributors in the country serving over 300 practices in the Southeast US
  • The company focused on selling and supporting a leading rev cycle management and electronic health record solution for the medical community.
  • Much of the success was driven by the ability to build strong sales, technical, and operations teams.
  • The company was acquired by a prominent medical records company in Atlanta, GA in 1997 where I served as Executive Director until 2001


Vice President of the Network Group

BlueCross BlueShield of Georgia
07.1980 - 12.1989
  • Company Overview: Columbus, GA
  • Collaborated with senior management to develop strategic initiatives and long-term goals.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Played a key role in creating the first major claims clearinghouse in GA.
  • My role included managing the company's first managed care program which included General Motors as a client.

Education

MBA Executive Certification Program -

Blue Cross Blue Shield/Columbus State University MBA Program
Columbus, GA
01.1982

BS - Liberal Arts / Business

Columbus State University
Columbus, GA
01.1980

Skills

  • Strategic Negotiation of Multi-Million dollar sales
  • Revenue Cycle Management
  • Suite-C Healthcare B2B Sales
  • Account Management and Review Maximization
  • Enterprise Sales Management and Team Building
  • Data Curation and AI-Powered Analytics
  • Value-Based Care Technology and Service Sales
  • Cloud-based Healthcare
  • Client Engagement Skills
  • Operations Oversight

Affiliations

  • Nashville Health Care Council
  • Nashville Health Care Council Leadership Council
  • Healthcare Information and Management Systems Society (HIMSS)
  • TN HIMSS

Timeline

Director of Enterprise and Key Accounts

Pacemate, LLC
09.2022 - 12.2025

Area Vice President of Sales

Innovaccer
07.2020 - 07.2022

Founder and President

Lakeshore Healthcare Strategies
01.2015 - Current

Executive Director of Enterprise Sales

athenahealth
10.2001 - 12.2015

Co-founder and CEO

Harwood Associates Inc.
01.1989 - 01.2001

Vice President of the Network Group

BlueCross BlueShield of Georgia
07.1980 - 12.1989

BS - Liberal Arts / Business

Columbus State University

MBA Executive Certification Program -

Blue Cross Blue Shield/Columbus State University MBA Program

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David Harrell