Highly motivated professional with 8+ years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
10
10
years of professional experience
Work History
Bar Owner/Manager
The Rockwell Tap House (RLK Group Inc.)
McAllen, TX
01.2019 - 08.2025
Created and maintained a safe and welcoming atmosphere for patrons.
Maintained detailed records of expenses related to running the bar including payroll costs.
Analyzed financial data to determine operational efficiency and profitability trends.
Designed promotional materials such as flyers or digital advertisements for upcoming events.
Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
Developed and implemented marketing strategies to attract new customers.
Determined pricing for products or services based on costs and competition.
Resolved issues quickly through meticulous research and quick decision-making.
Managed the daily operations of the bar, including scheduling staff, ordering inventory, and processing payments.
Reconciled daily sales, prepared bank deposits and assessed financial transaction reports. Prepared payroll weekly and taxes every month.
Improved company's quality and productivity by streamlining systems and processes.
Used strong issue resolution and communication skills to cultivate and strengthen lasting customer relationships.
Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies.
Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
Bar Owner/Manager
The Dive on 495 (Twin Tower Group, LLC.)
McAllen, TX
05.2022 - 07.2025
Created and maintained a safe and welcoming atmosphere for patrons.
Promoted business on social media platforms to maximize brand identity and generate revenue.
Built relationships with vendors, distributors, and retailers to expand company networks.
Increased repeat business using great customer service, problem-solving and conflict resolution skills.
Made recommendations to customers to promote sales and customer satisfaction.
Developed relationships with customers and presented daily specials that increased sales and profit.
Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Communicated well and used strong interpersonal skills to establish positive relationships with guests and employees.
Provided exceptional customer service by anticipating guest needs before they arise.
Analyzed financial statements to identify areas of improvement or cost savings opportunities.
Trained workers in food preparation, money handling, and cleaning roles to facilitate restaurant operations.
Complied with health, sanitation and liquor regulations by clearly communicating and reinforcing standards and procedures to employees.
Optimized profits by controlling food, beverage and labor costs.
Created new menu items based on customer feedback and industry trends.
Ordered supplies from vendors as needed while staying within budget guidelines.
Managed accounts payable, accounts receivable and payroll and taxes.
Managed day-to-day operations of bar/restaurant, including scheduling, budgeting, and inventory control.
Owner/Operator/Sales Agent
RGV Casino Day Trips
McAllen, TX
01.2016 - 03.2020
Maintained relationships with existing customers by providing superior customer service.
Identified new opportunities for growth, expansion, and diversification.
Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
Directed or coordinated financial or budget activities to fund operations and maximize investments.
Negotiated with casinos to gain optimal pricing on trips resulting in substantial increase in profit margin.
Achieved cost-savings by developing functional solutions to problems.
Provided excellent service and attention to customers when face-to-face or through phone conversations.
Identified needs of customers promptly and efficiently.
Increased traffic to business website by developing and implementing attention-grabbing plans.
Coordinated and drafted sales promotions from conceptualization to implementation.
Oversaw all aspects of event planning from start to finish including logistics coordination and venue management.
Maintained a large database of contacts such as customers or media outlets.
Generated reports on metrics such as web traffic or sales volume associated with promotions.
Developed attractive and engaging print and digital ads.
Managed customer feedback received through social media/online channels.
Organized fun and enticing giveaways for every trip.
Conferred with customers to understand needs and finalize purchase pricing.
Monitored progress by establishing plans, budgets and measuring results.
Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Oversaw budgeting and financial management.
Education
Bachelor of Arts - Public Relations
The University of Texas At San Antonio
San Antonio, TX
12-2013
Skills
Sales Oversight
Resources Allocation
Employee Development
Employee Training
Business/Strategic Planning
Financial Management
Staff Management
Project Management
Customer Service
Quality Assurance
Sales Planning
Sales Development
Strategic Decision-Making
Coaching and Mentoring
Bookkeeping
Trends Analysis
Public Speaking
Driven and Determined
Relationship Building
Cost Control and Budgeting
Consulting
Attention to Detail
Purchasing and Planning
Start-Up Operations
Customer Relations
Accomplishments
Graduated with Honors from UTSA
Graduated from UTSA as member of National Honor Society
Designed and executed full remodel of both bar & grills I own from start to finish. Obtained all licenses, permits and secured all legal obligations for both.
Affiliations
I enjoy a good beer and a nice meal. I like to frequent new bar/grills and restaurants to explore new tends in the marketplace. I used to live in Las Vegas and still go back to frequent the Bar & Restaurant Expo every March. Sports, the beach, fishing and singing are all hobbies I enjoy during my off time.